I own a lot of smart watches. Different brands, different colors and sizes. I change watches all the time. So, when I keep wearing the same one, you know it’s a great watch!And this IS a great watch! It’s beautiful, comfortable to wear and provides you with the added motivation to be more active! Let me tell you what else, in my opinion, makes this watch better than anything else in this price range and why it’s quickly becoming my favorite.LOOK & FEEL:First of all, I like the color. It’s kind of a Gunmetal grey with white (slightly off-white) strap. It’s a good change from the usual blacks and pinks, and will suit both, men and women.The watch is very light and the strap is soft and comfortable to wear. I have a sensitive skin, but I have no issues with the strap, even though I’m wearing this watch all the time since I got it. In any case, it’s a 22mm quick release strap that’s very easy to swap for a different style or color should you want to.The 1.8 in screen is a perfect size – not too big, not too small. The screen is bright, clear and responsive to the touch. I also really like the flat side button and prefer it to the traditional “crown”. The flat button prevents accidental touches from bending your wrist or wearing something heavy.FEATURES:I personally only use the watch to check the time, see the steps, check messages and keep track of my workouts, but it has all the usual features like, Phone (Dial/Answer Call), Messages, Alexa, Workouts, Heart Rate, Blood Oxygen, Sleep, Stress, Clock, Weather, Music and more.By the way, an upgrade from the previous version of this watch (ID208BT), when you get a text message on this watch – you see an actual message, not just a little notification pop-up that you have a text. The message opens up on your watch right away without you having to tap the notification on the screen or grab your phone. Very convenient.MENU NAVIGATION:The menu is simple to navigate and the font is clear and easy to read. The drop down quick settings menu has all the necessary functions like DND, Brightness, Flashlight, Alarms and more.It also has a Wrist Gesture On/Off setting right there in the quick menu, which I really appreciate because some other brands bury that setting deep in the menu (or in the app), which is really inconvenient if you want to quickly adjust it.SPORTS MODES:There are many Sports modes and you can pick which ones are relevant to you in the app. VeryFit app does it very well because rather than letting you add your favorite sport to the already-existing list (like some other apps do), VeryFit lets you create the list of Sports modes you will actually use, keeping your Workout mode list clean and to the point without things like Biathlon and Parkour in it (no offence to people who actually participate in either of these).BATTERY:Battery seems to last a really long time. More than a week. I never let my devices run out of battery and I usually charge them at about 60-70%, so I’m not sure how long this battery would last, but more than a week for sure.APP:In order to use this watch, you will need to download a VeryFit app on your phone. It’s easy to download and use. I’ve seen reviews where people say it’s just like any other app this type of watches use. It’s not. VeryFit app has 3 major advantages over other similar apps:1. The layout is very clear and logical - You can easily find where everything is and customize things to your liking without wasting lots of time on it.2. Watch Faces – Not only this app provides one of the best selections of watch faces comparing to similar apps, it also allows you to replace ALL the pre-installed watch faces with the ones you like and actually WANT TO USE. Lots of other apps will only allow you to replace the last of the pre-installed watch faces, which is really annoying because those pre-installed watch faces are usually so silly and cartoonish, no one ever uses them. VeryFit allows you to replace them all with the ones you like (from the Watch Face gallery in the app).3. And my favorite feature of the VeryFit app is being able to add multiple watches to the same phone. Other apps will make you unbind/delete the previous watch if you want to add a new one, while VeryFit allows you to connect up to 10 watches to the same device. Once multiple watches are added to the device, you can just tell the app which watch you want it to connect to, and it will, prompting the Bluetooth connection at the same time. This feature is especially handy for someone who has multiple watches that use VeryFit app and wants to switch between them without having to delete and re-add them every time.SUMMARY:I really couldn’t find any “cons” when it comes to this watch. It’s great-looking, well-designed and comfortable to wear. It has long battery and lots of useful features to help you stay active! Definitely, a great fitness companion!