Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit


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Purchase options and add-ons

Compatible mountings Sony E
Aspect ratio 16:9, 1:1, 3:2, 4:3
Photo sensor technology CMOS
Supported file format JPEG, Raw, HEIF
Image stabilization Sensor-shift
Maximum focal length 7 Centimetres
Optical zoom 8 x
Maximum aperture 3.5 f
Expanded ISO minimum 50
Metering description Center-Weighted Average, Highlight Weighted, Multiple, Spot

About this item

  • 33MP full-frame Exmor R back-illuminated CMOS sensor
  • 8x more powerful, next generation BIONZ XR image processing engine
  • Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
  • 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
  • Beautiful color expression made simple with S-Cinetone color profile
  • streaming up to 4K 15p/1080 60p with internal recording

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Product details

  • Batteries ‏ : ‎ 1 Lithium Ion batteries required. (included)
  • Product Dimensions ‏ : ‎ 26.92 x 16.51 x 17.02 cm; 955 g
  • Date First Available ‏ : ‎ Oct. 21 2021
  • Manufacturer ‏ : ‎ Sony
  • Place of Business ‏ : ‎ San Mateo, CA 94404, USA
  • ASIN ‏ : ‎ B09JZRWRJN
  • Item model number ‏ : ‎ ILCE7M4K/B
  • Country of origin ‏ : ‎ Thailand
  • Customer Reviews:

Product guides and documents

Product description

Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera - a true hybrid with 33MP1 Exmor R™ sensor, 8x faster BIONZ XR™ processor2, up to 10 fps7 with continuous AF/AE tracking, 4K 60p11 and 15+ stops dynamic range3.


From the manufacturer

Sony Alpha 7 IV

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Beyond basic. For a new generation of imagemakers.

With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.

*please note that while recording in 4K, check that media is CFE Type A and that operating temp are within range and that Auto Off Temp is set to off*

Ambient temperature: 25°C (77°F)Continuous recording time for movies (HD): Approx. 120 minutesContinuous recording time for movies (4K): Approx. 120 minutes

Ambient temperature: 40°C (104°F)Continuous recording time for movies (HD): Approx. 120 minutesContinuous recording time for movies (4K): Approx. 30 minutes

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Newly developed 33‑MP1 full-frame back-illuminated CMOS image sensor

Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV’s new 33.0 megapixel1 Exmor R CMOS image sensor provides high-speed readout, high sensitivity, low noise and highly accurate colour reproduction.

Flagship-level image processing with BIONZ XR

The α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.

Higher resolution, better colour reproduction

The new 33‑MP1 image sensor and processing engine raise the bar for image quality

In addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony’s original image technology, for improvements that go beyond mere numbers. Experience new levels of colour gradation and detail rendering as well as soft, natural-looking human skin textures.

Beautiful images with reduced noise

Building on the capabilities of the back-illuminated image sensor the BIONZ XR engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium- and high-sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).

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Wide, 15-stop2 dynamic range

Taking advantage of the camera’s full dynamic range of 15 stops2, the α7 IV uses image data from the sensor’s 33.0 megapixels1 to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony’s unrivalled experience at the front lines of both still-image and movie creation.

Quickly set the visual mood with ten Creative Look presets

A selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies and live streams. And since no post-editing is needed, you can share your vision immediately after shooting.

10-bit HEIF3 still-image format for smooth gradations

Along with conventional RAW and JPEG, you can choose the HEIF (High Efficiency Image File) format for still-image capture. Smooth 10-bit colour depth provides realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential.

5-axis optical image stabilization

Up to 5.5-step4 shutter-speed compensation from the in-body stabilization unit

The α7 IV’s high-precision stabilization unit and gyro sensors work together with image-stabilization algorithms to achieve up to 5.5 steps3 of shutter-speed compensation, to maximize the high-resolution performance of the camera’s 33.0‑MP1 image sensor.

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Fast Hybrid AF, evolved

The Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy and tracking performance. With Sony’s 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 759 phase-detection AF points.

Sony’s smart AI-based Real-time Tracking9

Sony’s unique subject recognition algorithm uses colour, pattern (brightness) and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.

Improved Real-time Eye AF

Keeping the targeted eye in focus so you can concentrate on composition

The high speed of the latest image-processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen

Pet photos made easy

Fast, accurate focus for difficult animal shots

By setting the camera’s subject detection type to “Animal” in advance, you can automatically detect and track an animal’s eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal’s face is upside down.

Bird-eye detection supported for both still shots and movies

For the first time in the α series, bird-eye detection is available in movies as well as still shots—simply preset the subject to “bird”. The camera’s astonishing speed and precision allow automatic tracking of a specific bird, whether it’s perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.

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vlog

Focus Map to visualize depth of field

Answering a request from professional creators, the brand-new Focus Map feature lets you easily visualize depth of field when you’re shooting19. In use, focus (depth map) information is overlaid on a display of the live view in real time, so you can easily see which areas are in or out of focus.

Choose your look, for more expressive movies

Support for S-Cinetone, Creative Look and S-Log3

The S-Cinetone colour matrix, based on technology acquired through development of CineAlta cameras such as the VENICE, produces an impressive look with beautiful skin tones without post-editing. The Creative Look presets create other interesting visual moods in-camera, or you can use S-Log3 gamma to access the camera’s full dynamic range (15+ stops17) for smoother post-production workflows.

Next-level image quality with 10-bit 4:2:2 recording

Make in-camera recordings with the amazing richness of 10-bit depth and 4:2:2 colour sampling, with either Long GOP or All-Intra frame encoding, for far greater flexibility in image grading, post-processing and compositing.

Instantly turn your α7 IV into a web camera

All it takes is a USB connection to turn the full-frame α7 IV into a high-performance webcam. There’s no need for complicated advance setup, just connect the camera to a computer or smartphone via USB26, select “Live Stream (USB Streaming),” and you’re set.

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Price$3,398.00-19% $2,098.00
Was:$2,599.99
$2,998.00-21% $1,898.00
List:$2,399.99
$898.00$8,498.00
Delivery
Get it by Monday, Jul 8
Get it by Sunday, Jul 7
Get it by Sunday, Jul 7
Get it by Monday, Jul 8
Get it by Sunday, Jul 7
Get it Jul 10 - 16
Customer ratings
Picture quality
4.5
4.5
5.0
4.5
Value for money
4.2
4.0
4.1
5.0
Auto focus
4.5
4.6
4.7
Sold by
Amazon.ca
Amazon.ca
Amazon.ca
Amazon.ca
Amazon.ca
Camera Canada
display type
LCD
LCD
LCD
LCD
LCD
LCD
display size
3 inches
3 inches
3 inches
3 inches
3 inches
3 inches
lens type
Wide Angle
Wide Angle
Zoom
body only
Prime
zoom type
Optical Zoom
Optical Zoom
Optical Zoom
Optical Zoom
Optical Zoom
Optical Zoom
shooting modes
Auto, Programmed, Aperture, Shutter speed, Manual, Movie
Automatic
Auto, scene, and P, S, A, and M
AUTO, Programmed AE, Aperture priorty, Shutter-speed priority, Manual, Movie, Slow and Quick Motion
connectivity tech
HDMI, USB, Wi-Fi, Bluetooth
USB | WIRELESS LAN | BLUETOOTH | HDMI
Wi-Fi
BLUETOOTH | NFC | WIRELESS LAN (BUILT-IN)
Wi-Fi, Bluetooth, USB
HDMI, Micro USB, NFC, Bluetooth
video resolution
4320p
2160p
4320p
4320p
optical zoom
8 multiplier x
2 multiplier x
1 multiplier x
1 multiplier x

Customer reviews

4.7 out of 5 stars
4.7 out of 5
270 global ratings

Top reviews from Canada

Reviewed in Canada on May 30, 2024
Verified Purchase
Recently switched from Canon, I’m in love and will never look back
Reviewed in Canada on July 21, 2023
Verified Purchase
Takes amazing photos and videos even in the hands of an amateur photographer
One person found this helpful
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Reviewed in Canada on April 18, 2023
Verified Purchase
It looks so good
One person found this helpful
Report
Reviewed in Canada on November 21, 2022
Verified Purchase
Upgraded from Sony A73 and was very happy I did
4 people found this helpful
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Reviewed in Canada on December 28, 2021
Good camera.
3 people found this helpful
Report
Reviewed in Canada on December 5, 2022
Verified Purchase
I purchased this camera specifically for video shooting and on the paper it sounds as an excellent hybrid full frame camera, despite 1.5 crop for 4k60fps, which Im not happy about, but I dont shoot in 4k that much.
Camera looks and feels great, size, menus, buttons, all feel comfy.
However, it overheated during my initial setup straight of the box! I have not even started filming and testing it... Now, I'm thinking of sending it back because I can't imaging it overheating this easily on a set somewhere when you need it the most.
4 people found this helpful
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Reviewed in Canada on March 2, 2022
Nice Camera
With lot's of features
2 people found this helpful
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Top reviews from other countries

Daniel Baldwin
5.0 out of 5 stars Great workhorse camera
Reviewed in the United States on March 26, 2024
Verified Purchase
This has been my main camera for the last couple of years. It's a great balance of videography and photography, and awesome for the price. I ultimately decided on this one for its video features (sLog3, no recording limit, codec options), as well as the general utility and customizability. Awesome camera
One person found this helpful
Report
Quality Assurance Man
5.0 out of 5 stars Canon user buys into the Sony Camp
Reviewed in Australia on November 15, 2023
Verified Purchase
A disappointed Canon user I have now moved into the Sony Camp to take advantages of third party Lens, which were blocked by Canon. The Good thing with the Sony is, I can attach all my Canon EF & EF-S Glass to the Sony with "Viltrox Mount Adaptor" to Sony e mount. Most of the Canon Lenses worked just fine. The 50 f1.2 EF Lens, that one had to be manually focused in stills and in Video mode, exposure was fine.
Joshua Kutch
5.0 out of 5 stars Amazing camera to take amazing photos
Reviewed in the United States on October 18, 2023
Verified Purchase
It’s a pricey camera but well worth it if you are looking for an upgrade or even a starting point for camera gear. Despite what others may say, I find it intuitive to use and the image quality is quite good. The important thing to remember is you need a nice lens to make the most of it but the kits lens is decent enough to get you up and running while you learn the camera. All in all, worth the price tag if it’s within your means.
12 people found this helpful
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Techgeek0130
5.0 out of 5 stars Amazing Camera!
Reviewed in the United States on August 17, 2023
Verified Purchase
What more can I say it does everything I need and then some. Do yourself a favor and make sure you look up tutorials on the menus and setup!
6 people found this helpful
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Alex B
5.0 out of 5 stars Best nitriles camera for the price
Reviewed in the United States on January 18, 2023
Verified Purchase
Auto Focus is a step up from the a7iii and it feels much more ergonomic as well. It’s easy to use for beginners as it has a new menu set up too. Definitely recommend and is my favorite go to camera videos so great as well as it has 10bit color.
2 people found this helpful
Report