Sony 50 inch X77L LED 4K Ultra HD HDR Smart Google TV with Google Assistant and Exclusive Features for PlayStation 5 (KD50X77L) - 2023 Model

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$648.00
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Purchase options and add-ons

Screen size 50 Inches
Brand Sony
Display technology LED
Resolution 4K
Refresh rate 60 Hz
Special feature Chromecast, Game Mode, Dynamic Contrast Enhancer, Ambient Light Sensor
Included components AC power cord, Table-top stand, Quick setup guide, operating instructions, Voice remote control, batteries See more
Connectivity technology Bluetooth, Wi-Fi, USB, Ethernet, HDMI
Aspect ratio 16:9
Product Dimensions 7D x 112.6W x 65.3H Centimetres

About this item

  • POWERFUL TV PROCESSING – The 4K Processor X1 delivers a lifelike picture that is full of rich colours and sharp details.
  • ENHANCED COLOUR AND FINE DETAILS – See natural and precise picture quality with a wide array of colours and dynamic contrast.
  • PREMIUM SMART TV – Get access to all your favourite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
  • EXCLUSIVE FEATURES FOR PLAYSTATION 5 – Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.
  • INTELLIGENT MOTION HANDLING – See blur-free picture quality in fast-moving sports and action-packed movies powered by Motionflow XR.
  • UPSCALE ALL YOUR CONTENT– Bring back lost texture and detail and see all your content upscaled to near-4K resolution with 4K XR-Reality PRO.

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From the manufacturer

X77L LED TV
X1 Processor

Powerful TV processing

See lifelike picture quality in incredible 4K resolution. The powerful 4K Processor X1 enhances the picture to deliver scenes full of rich colours and sharp details. Everything you watch is upscaled close to 4K quality with smooth and clear motion.

4k HDR

4K X-Reality Pro

Motionflow XR

Beautiful 4K HDR picture

See your favourite content burst to life on screen with High Dynamic Range (HDR) contrast. Every scene is enhanced to make colours and shadows even more natural and precise, so picture quality is closer than every to real life.

Upscale everything you watch

See glorious 4K picture quality, rich with real-world detail and texture. Even content filmed in Full HD are upscaled close to 4K resolution by 4K X-Reality PRO using a unique 4K reference database.

Smooth and clear, even in fast scenes

TV that keeps up with real life. Motionflow XR refresh rate technology keeps movement smooth and clear, allowing fast moving action sequences in sports and movies to be seen with lifelike clarity.

Google TV

Exclusive Features for PS5

Kids Mode

Everything you watch all in one place

With 700,000+ movies and TV episodes available across 10,000+ apps, Google TV takes streaming to the next level – bringing together your favourite entertainment from across your apps and organizing it all, just for you.

Exclusive features for PlayStation 5

Auto HDR Tone Mapping automatically adjusts the HDR settings of the PS5 console to the TV for detailed, high-contrast scenes, and Auto Genre Picture Mode automatically adjusts the picture quality during gaming or streaming.

Family-friendly smart TV

Create a Kids Profile that can help you guide children to age-appropriate content on streaming apps. Pick from a selection of playful avatars and themes, set parental controls to restrict what streaming services are shown, limit watching time, and even set bedtimes.

Product description

Experience all your favourite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colours. Google TV with Google assistant makes it easy to find your favourite movies and shows from all the top streaming apps.

Product information

Technical Details

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Sony 50 inch X77L LED 4K Ultra HD HDR Smart Google TV with Google Assistant and Exclusive Features for PlayStation 5 (KD50X77L) - 2023 Model


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Price$648.00$1,698.00$898.00$1,598.00$548.00$1,298.00
Delivery
Get it by Friday, Jul 12
Get it Jul 29 - Aug 19
Get it Jul 29 - Aug 19
Get it by Friday, Jul 12
Get it by Sunday, Jul 14
Get it Jul 29 - Aug 19
Customer ratings
Picture quality
4.4
4.4
4.4
4.8
4.4
4.4
Smart Features
4.1
4.1
4.1
4.7
4.1
4.1
For gaming
3.9
3.9
3.9
4.9
3.9
3.9
Value for money
3.5
3.5
3.5
4.5
3.5
3.5
Sold by
Amazon.ca
ELECTRONIQUE HI-FI INC
ELECTRONIQUE HI-FI INC
Amazon.ca
Amazon.ca
ELECTRONIQUE HI-FI INC
display type
LED
LED
LED
LED
LED
LED
display size
50 inches
85 inches
65 inches
65 inches
43 inches
77 inches
model year
2023
2023
2023
2023
2023
2023
resolution
4K
4K
4K
4K
4K
4K
operating system
Google TV
Google TV
Google TV
Google TV
Google TV
Google TV
hardware interface
usb
usb
usb
hdmi
usb
usb, hdmi
connectivity tech
Wi-Fi, HDMI, Bluetooth, USB, Ethernet
Wi-Fi, HDMI, Bluetooth, USB, Ethernet
Wi-Fi, HDMI, Bluetooth, USB, Ethernet
Wi-Fi, HDMI, Bluetooth, USB, Ethernet
Wi-Fi, HDMI, Bluetooth, USB, Ethernet
Wi-Fi, HDMI, Bluetooth, USB, Ethernet

Looking for specific info?

Important information

Visible screen diagonal

50" / 127 cm

Customer reviews

4.3 out of 5 stars
4.3 out of 5
1,203 global ratings
Amazing picture quality and sharpness in 4k
5 Stars
Amazing picture quality and sharpness in 4k
After reading a ton of reviews across a few brands, this Sony model provided excellent features & price point versus other brands in the same class of size….Once delivered, we were able to basically assemble this unit in less than 10mins ( took more time to remove the cardboard and foam inserts ) than to add the two stand pedestals - connection setup was also a breeze! Once up and running we were very impressed with the beautiful picture quality and sound coming from the speakers as well !
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Top reviews from Canada

Reviewed in Canada on June 15, 2024
Size: 50"Verified Purchase
It has extremely high screen and sound quality, and I'm happy to have bought it at an affordable price. Sony always excels in the TV industry.
Reviewed in Canada on January 18, 2024
Size: 65"Verified Purchase
I bought the 65 inch version of the Sony X77L to replace my still working 12 year old Sony 46inch LCD on a black Friday deal. Reading other reviews, I was concerned the TV would arrive damaged due to delivery, but I was lucky, the TV arrived in 2 days, well packaged, and in absolutely perfect condition, the delivery driver even helped me move it into the house! Although this is Sony's "entry level" 4K TV, it is a huge upgrade over our old TV. I have no complaints about the picture quality, if you want to pay much more, Sony does have higher end TVs that probably produce blacker blacks, and maybe marginally smoother picture, but for the price, you cannot beat this tv! I am not using the smart features as I have my Apple TV 4K box connected via HDMI arc, and it works great. No need to use the Native Sony Google TV system if you love your Apple TV box!
Customer image
5.0 out of 5 stars Happy with My Purchase
Reviewed in Canada on January 18, 2024
I bought the 65 inch version of the Sony X77L to replace my still working 12 year old Sony 46inch LCD on a black Friday deal. Reading other reviews, I was concerned the TV would arrive damaged due to delivery, but I was lucky, the TV arrived in 2 days, well packaged, and in absolutely perfect condition, the delivery driver even helped me move it into the house! Although this is Sony's "entry level" 4K TV, it is a huge upgrade over our old TV. I have no complaints about the picture quality, if you want to pay much more, Sony does have higher end TVs that probably produce blacker blacks, and maybe marginally smoother picture, but for the price, you cannot beat this tv! I am not using the smart features as I have my Apple TV 4K box connected via HDMI arc, and it works great. No need to use the Native Sony Google TV system if you love your Apple TV box!
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Customer imageCustomer image
2 people found this helpful
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Reviewed in Canada on March 18, 2024
Size: 43"Verified Purchase
Awesome images and sound, easy to learn and to set up, very easy remote control, everything is working perfectly... BUT very laggy when it comes to change screen,apps,channels,or between the integrated apps ex. Disney+,Prime etc etc ... and a bit dark screen you'll have to change the brightness etc... and the gaming set up is bad ( I have XBox) maybe better with PS5 playstation. 4/5 stars 👍
One person found this helpful
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Reviewed in Canada on May 3, 2024
Size: 65"Verified Purchase
After reading a ton of reviews across a few brands, this Sony model provided excellent features & price point versus other brands in the same class of size….Once delivered, we were able to basically assemble this unit in less than 10mins ( took more time to remove the cardboard and foam inserts ) than to add the two stand pedestals - connection setup was also a breeze! Once up and running we were very impressed with the beautiful picture quality and sound coming from the speakers as well !
Customer image
5.0 out of 5 stars Amazing picture quality and sharpness in 4k
Reviewed in Canada on May 3, 2024
After reading a ton of reviews across a few brands, this Sony model provided excellent features & price point versus other brands in the same class of size….Once delivered, we were able to basically assemble this unit in less than 10mins ( took more time to remove the cardboard and foam inserts ) than to add the two stand pedestals - connection setup was also a breeze! Once up and running we were very impressed with the beautiful picture quality and sound coming from the speakers as well !
Images in this review
Customer image
Customer image
2 people found this helpful
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Reviewed in Canada on June 5, 2024
Size: 50"Verified Purchase
high quality and good price
Reviewed in Canada on March 18, 2024
Size: 50"Verified Purchase
I have purchased many SONY TVs over the years and have never experienced any problems. Picture quality was excellent and TVs lasted a long time.

This X77L has been a huge disappointment. After a couple of months, it started to develop streaks and faded areas in the centre of the screen. I called Sony support assuming they would repair or replace it under warranty. Instead, they had me run a bunch of tests and send them lots of pictures. After all this they said that I must have somehow damaged the TV and would not be repairing it or replacing it. No one ever touches this TV - it is only operated via the remote - there is no way that anyone in the household damaged it. The TV is defective.

Needless to say, I was surprised when Sony would not honour its one year warranty. This is not how you should treat customers. Researching this online, I found that this is business as usual for Sony - refusing to honour warranties on their products by accusing customers of causing damage,

This TV - only a few months old -will now go in the trash and be replaced by another brand.
12 people found this helpful
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Reviewed in Canada on May 11, 2024
Size: 43"Verified Purchase
WE LOVE OUR TV
Reviewed in Canada on February 11, 2024
Size: 50"Verified Purchase
SONY est synonyme d’excellence. J’ai toujours acheté des télévisions de cette marque et je n’ai jamais été déçue par cette compagnie. La qualité de l’image est supérieure à toutes les autres marques connues. Elle est claire, vive et dotée d’un tel réalisme. De plus, Sony offre un excellent service après vente. La satisfaction du client est d’une extrême importance pour eux. On peut les contacter en tout temps et ils prennent soin de leur clientèle. SATISFACTION GARANTIE.
3 people found this helpful
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Top reviews from other countries

Gato Rex
5.0 out of 5 stars Sony es garantía
Reviewed in Mexico on May 28, 2024
Size: 43"Verified Purchase
Excelente TV, de las pocas de 43” que se ven excelentes. Precio elevado para el tamaño hasta que empiezas a verla
One person found this helpful
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Oliver
5.0 out of 5 stars Excellent TV with impressive upscaling capability, with some very minor flaws
Reviewed in the United States on March 25, 2024
Size: 50"Verified Purchase
I purchased this TV after several years of owning a Hisense branded 4K TV which eventually stopped powering on altogether. It was a tough choice to decide on which brand to go with for my next few years of usage, but I figured Sony would be a safe bet as this is one of their specialties.

After 3 months of usage, I think it’s safe to say I made the right choice. This TV is a big step up from the previous Hisense model I had, or really any previous TVs I’ve had. I should also note that I’ve also used Sylvania, Hitachi, Magnavox, Vizio, and Insignia HDTVs and none compare to this one. To start, the durable stands simply clicked into the bottom of the TV which was better than other cheap and unstable plastic stands that use screws. For reference, I tried another TV just before getting this one that had cheap stands, and it didn’t even hold the TV up straight no matter what I tried; a no-no for my OCD, so I quickly took that back to Walmart!

The TV does not have RCA ports which isn’t a big deal but would be better if it did (I am nostalgic and have a couple of VCR/DVD player combos that still get used, but one of them has an HDMI output so it’s whatever.) Setup of the TV itself took a little time but it’s understandable when you have to log in and get the basics set up. All of which took maybe half an hour at most.

After the TV was ready to go, I tried it out with my cable box DVR and then my Xbox Series X. I must say that I am very much impressed with the MotionFlow technology as well as the Live Color, digital noise reduction and Reality Creation settings. It does a great job of upscaling just about anything that you watch with it, especially standard definition and 1080p broadcasts. The MotionFlow is so smooth and this was something I really wanted with my new TV. Sometimes I choose to leave the Black adjust & Contrast adjust off though, since it can be a bit much; but they’re still handy features. When using the Xbox Series X or other game console, the Game picture setting must be used to avoid input lag if you’re going to play. There are supposedly more features if you use a PlayStation 5 with it, but I don’t use PlayStation so I can’t speak on that. Also, if you’re not watching or using anything on the TV, you can also set the TV to display a screensaver with your custom images in a folder from your Google account. It has the accurate time and weather info beside it which is useful.

The audio quality of the television is excellent for it to be a flatscreen. Typically HDTVs of modern times have flat sounding, junky speakers, but I was impressed by the sound quality on these. If you don’t currently use a soundbar like myself, the built-in speakers do the trick on any given day. Good bass, treble, vocals, r quite nice for stock speakers. The TV has a Bluetooth capability to output to a stereo system or other external sound device. One slight complaint is that once it is connected and paired, it automatically turns the stereo on once the TV is turned back on again. I have yet to find a way to alter that setting and the only way to avoid it is to unpair the external device entirely. For now I just use the standard built-in speakers. There is also an aux port on the TV but I can’t seem to get it working with a 3.5mm audio jack to output audio without using Bluetooth. Maybe this is for something else?

As for the menu, interface, and apps, it is quick most of the time and rarely has input lag when holding down the volume button. There is a dinging sound when pressing buttons and navigating but this can be turned off, fortunately. There is also a white light from the bottom of the TV which flashes with every button press, which can get slightly annoying at times but it’s acceptable. All apps I’ve used seem to function well and there are plenty of options for entertainment, including music apps like Spotify. You can utilize your voice remote to play songs, look up videos on YouTube, get information, and other uses, but sometimes it can misunderstand your context. When you pull up sound settings, it takes you away from what you are watching, and this happens with a couple of other settings in the menu which is a slight annoyance. I think everything in the menu should be accessible in some way without interrupting what you’re watching. Again, it is a minor inconvenience that does not truly affect the quality of usage, but Sony should update the interface to fix that.

The last few things I will mention is the remote, USB functionality and the solid button on the TV; yes, button. There is one single button below the middle of the TV which can be used to operate basic functions without a remote; the button is held down at points to navigate the menu. The remote could be a little larger in my opinion. Instead of having the 6 specific buttons for apps like Crunchyroll which I never use, they should be 6 customizable streaming “hotlink” buttons that you can set to jump to whichever app you choose. But alas, you get Crunchyroll, Netflix, Disney+, Prime Video, YouTube, and YouTube Music. Anything else you will need to pull up the menu of apps to access or use the voice remote. It is also worth noting that apps such as YouTube remain in a suspended state if you leave it and go to another HDMI input. I have yet to discover if this can be altered but I would prefer an option for it to completely close out any app I navigate away from as to use less of the CPU. Lastly, the USB stick option - you can insert up to 2 USB sticks with video or pictures, but a small issue is that if a video on the stick is in the 4:3 aspect ratio it stretches it to 16:9 which you can’t change. Some folks don’t care about stretched aspect ratio for older videos but I think that should also be customizable in a future update.

Only one issue that stands above the rest is the Wi-Fi which will randomly disconnect from time to time. I have yet to determine if this is a fault with the TV’s network card or my internet provider. Sony should look into this potential issue with this model.

There are some other minor features I haven’t mentioned in this review, but I tried to cover as much as possible to give you a clear idea of what you may be potentially getting into with this TV. For a viewer’s basic needs of entertainment and picture quality in 2024, I would definitely recommend this TV and give it an A- rating. It has been worth it and I would also recommend getting a good warranty as with any other electronic such as this. Up to this point, I am satisfied and will likely continue to use Sony for TV needs in the future.
62 people found this helpful
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jhilf
5.0 out of 5 stars Sony 43 Inch 4K Ultra HD TV X77L Series Review
Reviewed in the United States on June 20, 2024
Size: 43"Verified Purchase
For us, this was to upgrade from unsmart TV to a smart TV.

We didn't need a huge display, but not teeny tiny either. The 4K Ultra HD resolution and LED technology, delivers crisp and clear visuals, and was a huge step up for us. The HDR support enhances brightness and contrast, bringing out details in both dark and bright scenes.

The integrated speakers provide decent audio quality with clear dialogue and sufficient volume. While lacking the depth and immersion of higher-end models, it adequately fills smaller rooms.

While we can use the Google TV, which can offer most of the streaming apps needed, we use the apple tv with no issues and allows to keep everything syncing with our other apple devices.

Overall, for us, this is one of the best value choices out on the market, plus the size is just right, in our single family/living room. The 4K Ultra HD visuals are more than enough for our typical TV watching needs. Nature shows and sporting events come through exceptionally well. Every TV needs some sound boost - we already had wireless speakers for our surround sound needs and they were easily paired.
2 people found this helpful
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Richard
5.0 out of 5 stars Excelente definición
Reviewed in Mexico on March 21, 2024
Size: 43"Verified Purchase
Super recomendable, muy buena definición de imagen, calibrando los colores puede mejorar aún más, sonido aceptable, buena fluidez de imagen, lee muy rápido los discos HDD a través de sus puertos USB. Sistema operativo muy fluido. Buena TV sin dudarlo.
One person found this helpful
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crashd
5.0 out of 5 stars Great Smart TV
Reviewed in the United States on June 16, 2024
Size: 43"Verified Purchase
Wanted a replacement smart TV for our very old LCD TV. I liked that this is a Google TV so it has lots of app support. TV was fairly easy to set up, though never got the phone app to work properly so had to set it up manually (not a big deal really). Picture and sound are great. Starts up fast. I have no problems.