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LUS Brands Irish Sea Moss Gel for Hydrated, Defined Curls, Waves & Coils: Curl-Activating, Medium-Hold Styling Sea Moss Gel, Acai, and Passion Fruit & Rice Bran Oil - Vegan, Cruelty-Free - LUS Brands

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Hair type Curly, Wavy, Coiled
Material type free Silicone Free, Sulphate Free, Paraffin Free, Phthalate Free, Paraben Free
Scent Signature Scent
Liquid volume 8 Fluid Ounces
Item form Gel
Brand Love Ur Curls
Number of Items 1
Unit count 236.0 millilitre
Item volume 8 Fluid Ounces
UPC 628110930415

About this item

  • Get Healthy, Hydrated, Ultra-Defined Waves, Curls & Coils: Finally, a gel that’s actually good for your hair. This medium-hold styling gel is curl-activating and provides extra definition and long-lasting hold while helping to repair and improve the look of damaged curls.
  • Made with Irish Sea Moss and Acai, Passion Fruit & Rice Bran Oil Complex: Our innovative gel is made with powerful, curly hair-repairing ingredients that inject your hair with moisture and shine and improve the health of your curls over time with hair-resurfacing technology.
  • For Touchable, Long-lasting, Defined Curls: Bring out the best in your natural waves, curls, kinks, and coils. Our Irish Sea Moss Gel is made for all curl types to help style and enhance your natural hair texture for curls that are soft, shiny, and extra-defined. No crunch, no flakes, no residue.
  • Clean, Vegan, Cruelty-Free, Dermatologist Tested and Approved: Our curly hair products are never tested on animals. They’re also gluten-free, and dermatologist-tested and approved, so you can rest assured that they are hypoallergenic, non-irritating, and suitable for sensitive skin and scalp .
  • Love It, or It’s On Us: We’re so confident you’ll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, that’s why we created these products to help bring out the best of your own unique curls.

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Important information

Ingredients

Aqua/Water/Eau, Chondrus Crispus (Irish Sea Moss) Extract, Passiflora Edulis (Passion Fruit) Seed Oil, Euterpe Oleracea (Acai) Fruit Oil, Oryza Sativa (Rice) Bran Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Polyquaternium-37, Sorbitol, Polyquaternium-69, Behentrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Citric Acid, Glycerin, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum.

From the brand

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  2. curly hair routine products easy

    Curls ≠ complicated. Take the guesswork out of your wash day and enjoy healthy, beautiful hair with our simplified curl routines.

  3. LUS Brands Love Ur Curls for Curly Hair, 3-Step System - Shampoo and Conditioner Set with All-in-...
    LUS Brands LOVE UR CURLS All-in-One Repair, Hydrate, Style in One Step - Leave-In Conditioner For...
    Love Ur Curls Ultra-Defining Curl Kit - Simplified Kinky-Coily Hair Routine - Hydrating & Repairi...
    LUS Brands Irish Sea Moss Gel for Hydrated, Defined Curls, Waves & Coils: Curl-Activating, Medium...

    Shop Curl Cult Faves

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  4. curly hair products soft natural hair
  5. LUS Love Ur Self Love Ur Curls

    ABOUT US

    Our mission is simple: To encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through.

    It's so important we incorporated it right into our company name, LUS = Love Ur Self.

    So every time you see it on one of your bottles, you're reminded to Love Ur Self... just a little more each day!

  6. Love Ur Curls

    We believe in quality over quantity. That’s why our core product line is built around a simple 3-step system:

    1. wash, 2. condition, 3. all-in-one styler.

    In our opinion, if a product really works, you shouldn’t need countless hours and a drawer full of expensive beauty products to look your best!

    Clean, Quality Curl Care

    We put a lot of LOVE into developing our products. We're all about honesty and transparency, not trendy marketing.

    We pick powerful and effective ingredients that actually work, leaving out any of the harmful, nasties often found in beauty products.

  7. sulfate-free, silicone-free, vegan, cruelty-free
  8. curly hair products defined kinky hair coily hair natural hair wavy hair type4 type3 type2
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Product Description

irish sea moss gel
before and after

Key Ingredients:

irish sea moss gel ingredients
1
2
benefits

Choose Your Routine:

gel

Irish Sea Moss Gel

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ultra defining curl kit

Ultra-Defining Curl Kit

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all-in-one

All-In-One Styler

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3 step system

3-Step System

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deep condition and repair

Deep Condition & Repair

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Customer Reviews
4.4 out of 5 stars
2,224
4.3 out of 5 stars
975
4.3 out of 5 stars
5,378
4.2 out of 5 stars
5,637
4.4 out of 5 stars
576
Hair Type
All Curl Types Wavy, Kinky-Coily, or Curly Wavy, Kinky-Coily, or Curly Wavy, Kinky-Coily, or Curly All Curl Types
Hair Benefit
adds definition, hold, shine Adds volume definition &bounce hydrates & activates curls cleanses, conditions, styles fights dryness, damage & frizz
Key Ingredients
Irish Sea Moss, Açai Shea, Moringa, Irish Sea Moss Shea Butter, Moringa Oil Shea Butter, Moringa Oil Shea, Moringa, Rosemary Oil..
Scalp Health:
✘ ✘ ✘ ✘ ✘
Hydration:
✔ ✔ ✔ ✔ ✔
Definition:
✔ ✔ ✔ ✔ ✘
Repair & Strengthening:
✘ ✔ ✔ ✔ ✔
Hair Density:
✘ ✘ ✘ ✘ ✘
Curl Activating:
✔ ✔ ✔ ✔ ✘

Product information

Technical Details

Additional Information

Feedback

LUS Brands Irish Sea Moss Gel for Hydrated, Defined Curls, Waves & Coils: Curl-Activating, Medium-Hold Styling Sea Moss Gel, Acai, and Passion Fruit & Rice Bran Oil - Vegan, Cruelty-Free - LUS Brands

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Product details

  • Parcel Dimensions ‏ : ‎ 20.29 x 7.29 x 5.1 cm; 272 g
  • Date First Available ‏ : ‎ Jan. 4 2023
  • ASIN ‏ : ‎ B09YMYDNX8
  • Country of origin ‏ : ‎ Canada
  • Customer Reviews:

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
2,224 global ratings
Update
4 out of 5 stars
Update
Crazy expensive to do very little of nothing. I can’t understand they hype at all.UPDATE: I gave this product another go over the last few days, and I have found that I needed to put a bit more of the product in. I actually like the product much more now. The gel doesn't build up in your hair, so you don't have to wash so often (I prefer shampooing my hair once per week). The photo was the result of applying the product just after the leave-in conditioner on sopping wet hair, then plopping to dry for about 10-15 minutes. I diffuse-dried my hair, then scrunched out the crunch. Not bad. Today I have a bit of frizz, but it may be because I am too impatient to wait until my hair is 100% dry before screeching out the crunch. I will keep using this product after all.
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Top reviews from Canada

Amazon Customer
5.0 out of 5 stars Amazing product
Reviewed in Canada on May 16, 2024
Verified Purchase
I have naturally wavy hair that likes to go frizzy. With this product, a little goes a long way and not only does it keep my waves under control. It actually helps curl my hair. I will definitely be buying this again.
2 people found this helpful
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Marilena Savino
5.0 out of 5 stars LOOOOOVVVEEE!
Reviewed in Canada on June 28, 2024
Verified Purchase
I have curly hair and this is amazing. Very light! No sticky or hardness to it. Leaves your hair soft and curly!
One person found this helpful
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Jjoy
4.0 out of 5 stars Okay
Reviewed in Canada on October 18, 2023
Verified Purchase
It brings out the beautiful curls, but with my hair of 2c/3b low porosity, after a few trials, the increase in frizz was so marked that I had to heavily oil my hair. I had to quit using this on a regular basis. Now only for special occasions, for when I want my curls to stay put. This is a curl gel, and gives my curls a strong hold. I prefer a natural feel to my hair, so I didn’t like the heavy feel this gives it. I have longer hair and used a toonie sized dollop for it. I tried less but still didn’t get any better results.(I did use oil on top of it to scrunch the crunch out when dry.) The scent is very light and doesn’t bother my asthma. I use their unscented products and love them. Thank you.
3 people found this helpful
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SwimMom5
5.0 out of 5 stars Perfect for Chemo Curls
Reviewed in Canada on June 13, 2024
Verified Purchase
I discovered LUS Brand in my search for products to help with my newly curly hair after chemo. It does not disappoint! A little goes a long way and it’s never heavy.
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Maria Elana
5.0 out of 5 stars Actually worth the hype
Reviewed in Canada on May 9, 2024
Verified Purchase
Love the smell, the hold is fantastic and the way it makes my hair shiny and coily is actually worth the price
One person found this helpful
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Michelle Rose-Savara
3.0 out of 5 stars It’s ok
Reviewed in Canada on May 25, 2024
Verified Purchase
It’s ok but wouldn’t say it’s any better than the cheaper products
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Kate
5.0 out of 5 stars Helps keep frizz out
Reviewed in Canada on April 24, 2024
Verified Purchase
I was very excited to see LUS available on Amazon. I love their products! They smell so good! This one maintains my light waves better without the frizz. I really like it.
One person found this helpful
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Linenfan
5.0 out of 5 stars Great product for fine curls
Reviewed in Canada on July 1, 2024
Verified Purchase
Not crunchy, pleasant light scent but most of all it works! I have fine curly hair that weighs down easily. This gel was light and held my curls (with a little spritz of water for Day 2 refresh). I will purchase again.
One person found this helpful
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Top reviews from other countries

Anna B
5.0 out of 5 stars Soft hold
Reviewed in the United States on September 8, 2023
Verified Purchase
The bombardment of Instagram ads had me questioning the hype, but I'm glad I gave this a try. For anyone searching like me out there- I have mid-long 2b/2c hair where ringlets form toward the bottom. I was one of those people who couldn't understand why my straight-ish hair was just so puffy, dry at the ends, and overall difficult to manage even with great products, until at 35 I finally realized my hair is curly! So my challenge is balancing hold and softness- I can get some great ringlets to form closer to my roots with strong hold gel, but they don't tend to stay as soft throughout the day and get that "product" feel because my hair is so fine. And it's just too many steps (wetting, clumping, plopping, scrunching, hours to air dry) for it to be so easy for my curls to stretch or frizz out (hello 2b, a few min outside on a windy day is sometimes all it takes). Some days I don't want to try so hard to help my curls form and I was looking for a way to simplify. Using this gel after the all-in-one styler is becoming my go-to. It does not maximize my curls, but it allows me to style with more basic brushing techniques and without starting from sopping wet, and it still gives me defined and soft curl without weighing down the ringlets that do want to form. The frizz protection is pretty good with the all-in-one as a great moisturizing base and the gel forms a decent cast. What frizz does come over time is easily "calmed" with a little water. After months of products, tactics, and time looking to embrace my curl, I was starting to think maybe straightening again isn't so bad. But this product combination has really simplified things and gives me soft, shiny, and almost weightless curls I can be confident about. It's not 100% perfect for me, but I'm giving this 5 stars because it does exactly what it promised.
73 people found this helpful
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Barbara Turney
5.0 out of 5 stars Medium hold, no crunch
Reviewed in the United States on July 12, 2024
Verified Purchase
This gel Is perfect for my Short medium porosity hair. It gives me a soft hold that last a couple of days, without all the Harsh ingredients. I’m here for it.😘
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Diaspora
4.0 out of 5 stars Much Better Than Their Cream Styler!
Reviewed in the United States on July 24, 2023
Verified Purchase
I tried their other styler first because they have a fragrance-free version and I'm very sensitive to fragrance. But, probably because of glycerin being so high in the ingredients, with Ned or high humidity and dew points, my hair puffs out and loses definition-- frizz city. But with this gel, used by itself, I great definition and it holds up nicely even in these Mid Atlantic muggy summer days! Yes my curls will get a bit more puffy throughout the day if I'm outside a lot, but much less than with the other product. I am getting decent 2nd day hair with this and I bet in the winter, I'll easily get good 3rd day curls. I have fine, thinning, 3b/c long hair, very frizz prone. This gel feels heavy, yet I'm able to build lift at the roots with it so my hair doesn't look flat on top. I air dry. Also, this doesn't flake on me, which, after fragrance, and frizz, is the next most common reason I won't repurchase a styling product. I do notice my hair feels more tangly than usual when I co-wash, maybe because the hold is more than I'm used to.

My only complaint with this gel is the FRAGRANCE! The company says despite their using synthetic fragrance, it's hypoallergenic, passed safety tests, but that doesn't matter--synthetic fragrance is a known toxin and shouldn't be allowed in any products. I really hope this company will remove the synthetic fragrance component, or better yet, make a completely fragrance free version. I don't even like the scent and I'm shocked that some people love it. It fades over the course of the day thankfully.
67 people found this helpful
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Amazon Customer
5.0 out of 5 stars Delighted with this product
Reviewed in the United States on September 11, 2023
Verified Purchase
No build up, holds great caste on curl for healthy shine and definition. I lived in SWFL along the coast where it gets very hot and humid. My type 3a curls loved this product and on extra humid days I used a dime size of LUS curl cream and then a Nickel size of this gel to help during high humidity days in summer. Worked great! No frizz, great curl definition and held the cast well. No crunchy and smells great. No scalp buildup like with some products and a simple mist on additional days worked perfect toy. Sometimes on extra high humidity days I would mist hair, use a teensy amount (less than a dime size amount) in palm and spritz with a little water to liquify and then gently using palms place along hair shaft and then plump up ends with what was left for day two and 3. No build up which was great. Controlled frizz and provided definition my curls needed.
37 people found this helpful
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Terri Swanson
3.0 out of 5 stars It’s ok…
Reviewed in the United States on May 28, 2024
Verified Purchase
Product is just ok. Does support / encourage more curl in my wavy hair. But dries a bit crunchy.
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