Noori Nima Kanji ACIM

What a fantastic event at Fintech Fringe yesterday! There were so many highlights, it's hard to know where to start. The hosts and speakers were amazing. Special mention to Zhenya Winter whose energy was just amazing and made the discussion about regulation alive and kicking, with a literal mic drop at the end 🎤 (I hear it’s not broken 😉) We covered a range of topics, from innovation to regulation, from branding, to GTM strategies with engaging speakers throughout. Some snippets: On Innovation in Fintech: Kendra R. "Sometimes innovation is about doing less, not more. It's about identifying what we don't need to do, rather than trying to throw someone off London Bridge. True innovation requires leadership and bravery—it's often easier to do more than to do less." On Regulation: Lucy Heavens was asked if regulation is our friend, and she went even further by saying, "I'm always thinking about the next regulation that I can hang a marketing campaign off -it's my best friend" To all the other speakers: your contributions made this a truly fantastic event. Irina Chuchkina ♟️Amélie Arras Alvin Gunputh Milly Ziva Masha Balanovich Tina Fisher Raquel Soares Ribeiro Kimberley Waldron (Fintech PR) Jana Straiton Tierney Cowap Kathryn E. Strachan Olivia Minnock Sumeet Vermani Alexander Ford Shameer Sachdev Thank you to Calypso Harland, Douglas Mackenzie, and Payal Raina for putting this all together. To everyone else I met: it was great connecting with you, and I’m looking forward to next time! #fintechfringe #fintech #startups #scaleups #recruitment #hiring

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If only every week had Rory Sutherland in it! On Wednesday we threw an exclusive dinner with AppsFlyer, for clients and pals from the world of #AppGrowth; they were also lucky enough to catch this panel discussion with Caroline Harrison of HSBC and Stu Jones of Domino's. There were some golden soundbites from the evening - here are some of my faves: 💥 Does the ROI and the burden of proof destroy innovation in marketing? Discuss!! 💥 There are opportunities in experience that make the app user feel like one in a million. 💥 What people really rate is what they least expect. 💥 Despite all the historical data, you can't predict the future - start with an expectation model and correct for error.

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Enjoyable couple days in Dublin at Google Marketing Live. Lots covered but here are a couple of my key takeaways: 1: It’s not too late to be early with AI. AI powered advertising as you would suspect was the key topic throughout. The message to advertisers was to really lean in, shift mindsets and start testing with the various features as it’s not too late to gain an advantage. Some significant enhancement’s to how Generative AI can help produce quality creative assets rapidly and at scale for Performance max campaigns is certainly an immediate opportunity to exploit. 2. Power Pair AI-powered Search and Performance Max are the Ads Power Pairing according to Google and PMAX certainly featured heavily throughout the 2 days. Latest data shows a 27% increase in conversions when utilised, interestingly up significantly from their initial case studies. However in the various round tables discussions with other advertisers success with PMAX was very mixed. But with all new capability, ensuring the set up is right and undertaking a period of optimisation is critical to see the benefits and with those kind of returns it warrants experimenting with. 3. Enhanced measurement and analytics: Quite a few new tools and features were launched to better track performance and provide valuable insights. I thought the Generated Reports feature was cool. Just type "what is the best performing campaign to 18-34’s” and the AI-based system will generate the report for you in seconds. The time saved will be huge. 4. Guinness definitely tastes better in Ireland. #GoogleMarketingLive #DigitalMarketing #AIAdvertising

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🔎 Discover the transformative power of AI in digital marketing in my latest article with my fabulous colleague Niamh Kingsley. ⚡ From content creation to SEO, learn how AI is shaping the future of customer engagement and marketing strategies. 🔗 Read more for insights on personalisation, chatbots, and the challenges ahead: https://lnkd.in/ezUsYzXf

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Financial Services Marketers 💸 - this is not to be missed! Register now to hear from our panel of speakers covering the US and UK financial sectors plus Adobe and JTF Marketing! We will be unpacking some of the challenges facing financial institutions and hearing some great success stories. 🔗 https://lnkd.in/ekYjFH-Z JTF Marketing #B2BMarketing Fintech B2B Marketing Community #FinancialServices #FinTechMarketing #FinServ #Marketo #MarketingAutomation

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Well. £1,500,000? We better get cracking. I’m beyond excited for us to have this support in what we’re doing. The budget will be nice, sure. But it’s not as nice as the conviction shown by those backing us. And then there’s the timing—right when our strategy and product roadmap is coming into clearer focus than ever. Lovely. I was going to put the link to the story in the comments because that’s what you’re supposed to do, apparently. I don’t think anybody really knows any more. While this means a lot to our early customers and our whole business, here’s what we’ll be doing with the marketing slice. We’ll be bringing our new perspective to market by sharing our frameworks and thinking. Exploring ways to connect the problems we know eCommerce teams are feeling with what we’re building. We’ll be investing more in building personal connections and mobilising “our people”. Getting to know our audience and giving them something outside of what we’re selling. We’ll be kicking off more growth experiments, while keeping tabs on how we want to market. That means considering our own customers’ intent rather than being cold SaaS sellers. Appropriateness, always. It’s time to take things to the next level and build a proper marketing engine while we’re at it. Comment “🥱” and maybe I’ll share along the way. You know, out of spite. https://lnkd.in/dbAgxhKw

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Countless press articles over the past few days covering Monzo Bank posting its first annual profit of £15.4m since launching in 2015 (including this latest one from the Financial Times below) The business is now valued at $5.2b. Lot's of questions (mostly dodged!) about the potential of a London listing or the prospect of a US listing with a growing US focus. Also confirmation that it’s in the early stages of expanding into the broader European market via a new base in Ireland which is exciting. The company said that it expects to grow its customer count to 11 million in the coming year under the leadership of TS Anil. The UK neobank scene appears to be thriving which is great. We currently manage more than 40,000 retail investor positions in Monzo from when they invested in the company between 2016 and 2018. Investors who participated in the 2016 round came in at a pre money valuation of £23.6m 😎 https://lnkd.in/eHcsex_u

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The average price of a skip hire ranges between £95-£600 depending on the size and type of waste going into it. And with 1-2% of business transactions going towards bank charges, skip hire companies could be paying out 90p to £6 for every business card payment they process. Here, we explore how skip hire firms can use open banking to boost their businesses, where it can help mitigate this cost by charging a lower, flat fee per transaction, while offering customers more choice and a better experience when they pay: https://loom.ly/rkKT3Ew

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Some fresh insights from Hg’s Value Creation and AI experts, straight from their trip last week to the GenAI frontier - Silicon Valley... ...and a prominent theme ahead of our Software Leadership Gathering 2024 - which kicks off today and digs into the shifting tectonics in SaaS and AI. Read now before it quickly becomes out of date! #shiftingtechtonics

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Day 1 of Money20/20 is underway! I'm having a blast, and had the best time sharing a stage with Joanne Phillips (Aviva), Mary Kemi A. (Lloyds Banking Group / Now You're Talking Network) and Ricky Knox (Prosper). We were talking about wealthtech, and the opportunity to grow the market for savings and investment tech, while touching upon the slightly elusive opportunity provided by robo-advice. Three conversation points that I found really interesting here: 1. Wealthtech hasn't achieved the market penetration that it's capable of. Could embedded finance be the answer? How/where would you deploy it? 2. We have lots of apps and solutions, but the customer wants a user journey that they can understand. Time for a wealthtech superapp? 3. Fee transparency doesn't make a 'race to the bottom' for fees inevitable I still feel like there's more that can be done to get the public enthused about wealthtech solutions, beyond crypto and GME. A final shout out to our MC for session, Zach Anderson Pettet. You can't fail when Zach's warming up the crowd. #Money2020 #Fintech

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Monzo Bank is the latest tech unicorn to achieve profitable growth after years of depending on large amounts of outside funding to fuel its growth. The company has posted a very nice profit of £15m, with revenues growing 2.5x and deposits growing 88%. Of course, like many fintechs they were helped by the higher interest rates in the last couple of years. But Monzo can take credit for being at the right scale when the interest rates shifted (which they did mostly through building the best customer experience in UK banking) and for pivoting to profitable growth at the right time. I've been a Monzo customer since its alpha days and even invested a bit in one of its crowdfunding rounds, so it's safe to say I'm a diehard fan. Still, I have to say they have never been as innovative and productive as they have in the last couple of years, finally building some revenue-generating products popular with customers. We will have to see if this trend continues, as interest rates are expected to fall over the next few quarters. https://lnkd.in/eHZ5Ayf2

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Given it is day one of the Retail Technology Show today, I thought a bit of insight into what retailers (online and in-store) are looking for from their payment providers would be a good way to start peoples days with their morning coffee, or Huel, or whatever people have for breakfast these days..👇 __________________________ 🔸 Authorisation Rate Optimisation ✔ 🔸 Alternative Payment Methods ✔ 🔸 True Account Management ✔ 🔸 Unified Commerce = E-Commerce + In-Person Payments + One Singular Order/Refund/Inventory Reconciliation Channel ✔ 🔸 Optimal Uptime ✔ 🔸 Tax Automation Software ✔ 🔸 Fraud & Risk Management ✔ 🔸 Unified Reporting = All Payments + Same Location = Happy CFO/FD ✔ 🔸 Marketplace & MoR Capabilities ✔ 🔸 Shopping Carts ✔ 🔸 ERP System Connectivity ✔ __________________________ Did I miss anything..? See you all at Olympia my fellow retail sector enthusiasts! 🛍 🛒

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In our latest article Niamh Kingsley, Head of Product Innovation & AI and Emma Louise Newman, Senior Marketing Manager dive into how AI is transforming digital marketing, creating new ways for businesses to engage with customers and streamlining marketing efforts. Highlights include: ✍ Why Content is King and AI is its New Best Friend 🎯 AI-Driven Personalisation ⚡ Integrating AI into SEO 👩‍💻 Chatbots and Lead Generation 🔐 Challenges and Limitations 🗓 The Future of AI in Digital Marketing 🔗 Read the full blog here: https://okt.to/ducIgi #Technology #AI #ArtificialIntelligence #Chabots #MachineLearning #SEO #DigitalMarketing #FinancialServices #Reinventing

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Klarna’s AI support agent is doing the job of 700 agents. It is on par with a human in terms of customer satisfaction. It is actually BETTER at errand resolution resulting in a 25% drop in repeat enquiries and a drop in time to resolve from 11 minutes to 2 minutes. Klarna claims a $40m profit improvement in 2024 so far from the AI agent. A lot of people are going to lose their jobs over the next few years. I took this from a segment on the All-In Podcast a couple of weeks ago. The general consensus of everyone on the panel: The reality is this has happened before and it will happen again. But it’s far from all doom and gloom. Yes some job types will see significant job losses and some may be eliminated altogether. But looking at past revolutions we’ve always found a way to redeploy that human resource. David Friedberg commented “We’re actually going to give humans 10-100x leverage. 1 person could spend 3 weeks making an architectural drawing today, what if that 1 person could make a drawing every 6 hours? So do we fire a bunch of architects or does the cost of making a drawing drop by 90% and it enables us to do more drawings across more places, more frequently and the industry booms. What we’ve seen historically is that when productivity goes up, costs go down, the actual volume balloons and the economy grows”. If you’re fearful of what the next few years hold for jobs, it’s worth listening to that segment. There's a world of opportunity in front of us. And all of us should be finding ways to work with AI to access that leverage.

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Want to tap into emerging markets and unlock new revenue streams? The digital world knows no boarders. So the world really is your marketplace. But how do you get started? The latest Brave Bison performance whitepaper covers the opportunities of overseas growth for UK retailers, the hurdles to look out for and our foolproof ways to overcome them. It's time to conquer international expansion and with our step-by-step trusted G.R.O.W framework, it's easy. Get your copy in the comments 👇 You're welcome x

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💚'd this really open discussion with great audience questions on what is/isn't working for #smallbusiness when it comes to #Banking 🏦 Thanks Dave Sharpe🎤 for a great chat at the Federation of Small Businesses (FSB) expo yesterday 🔑 Takeaways 👇 💳 Access to credit still #1 issue, particularly where under 2 yrs trading history. #Fintech providers are changing things (now 50%+ of SME lending), but a long way to go. ❌️ Great audience question from Tina McKenzie MBE re the issue of 140k+ #SME's being offboarded by Banks last year. Discussed the many regulatory challenges driving this but agreed that change is definitely needed in this area to protect firms from broad brush stroke decisions. 🐌 Other key issue is ease of applying for a #businessbank account, with increasing signals that 'untypical' risk profiles facing longer application time frames 🪙💰 Fees still the #1 decision driver when choosing an account, but functionality increasingly important, with businesses now expecting features like tax pots, spend categorisation, invoicing etc. ☎️ Final hot topic was the question of servicing, with growing frustrations around banks removing branches and also introducing chatbots. Agreed that being able to speak to a human is essential and increasingly a decision driver when it comes to choosing a #bank Absolutely loved the other speakers Katie Freemantle, Caroline Platt, David Black & Sharon Kaur Jandu OBE. As always, Cashplus Bank loved being there and also being able to sponsor the #FSBawards in the evening - Stuart Woolley, Nick Biggam, Sam Fraser and I had an absolute blast. Too much to say about all the amazing winners at the 🏆awards evening part, so will save that for a separate post 😁 See you all next time 👋

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🌟 Exciting Announcement! We are thrilled to welcome wecanfinance.co.uk to the AutoFintech.co.uk Marketplace platform! 🚗💼 We Can Finance is now launching their comprehensive motor financing services with us. This partnership enables established brands with large audiences to offer a full-scale motor financing platform under their own branding, powered by our innovative technology. 📈 Looking to the Future: With ambitious growth plans, We Can Finance has established significant partnerships with some of the UK's largest news publications, setting the stage for major industry impact. 🌱 Ecosystem Benefits: Our joint ecosystem not only enhances finance brokerage operations but also provides car dealerships access to untapped audiences through established brands and the motorsales.ai platform, all while offering lenders high-quality business opportunities, in association with some of the UK's largest news publications.

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