Signature Brands

Introducing... Old J Coconut! 🥥 Old J Coconut is the newest member of our Old J collection. This blend of Caribbean rum and coconut boasts flavours of vanilla, brown sugar, and nutty coconut. Speak to your Account Manager to try our latest favourite.

Celebrate national beer day with us at Signature brands! From Germany to China, you can explore the world, one beer at a time! Enjoy today with a pint of your favourite international brew and discover a world of flavours right in your glass! 🌏🍺

Celebrate National Bourbon Day with our Kentucky Straight Bourbon Whiskey from the brilliant minds of Buffalo Trace. Made with American grown corn, Iron Wheel is a straight bourbon that has been Oak Barrel rested for four years, honouring the land, history, and craft of real whiskey making.

Premiumisation in Cider 📈 Cider has seen consistent growth across both standard and premium, but premiumisation is more prominent within the category with a higher growth rate seen in premium cider at +26.2% (MAT vs YA). Enter our South West Orchards Modern Craft Cider. This Cider is made with a blend of the finest West Country Cider apples, such as Yarlington Mill, Harry’s Master and Dabinett, plus a small amount of dessert apple to give the cider a fruity bite. The cider is fermented under ambient conditions, and then allowed to mature for at least three months. Produced by artisan cider maker Sheppy’s, they are the oldest family run cider making business, with a very modern focus on natural ingredients and environmentally sustainable production. Our South West Orchards cider has a high juice content, and isn’t made from concentrate like to so many other commercial ciders, which helps to produce the high-quality well-balanced cider that is South West Orchards. South West Orchards, like all our Ciders is beautifully British from pip to pint 🍏🍎 Source: CGA OPMS P03 Data to 23/03/24

Sustainability Matters 🌍 Environmental awareness is more relevant than ever in consumers’ minds and operators’ practices. According to recent GCA data 3 in 5 25-34 year olds proactively choose sustainable drink brands, and are wiling to pay more for them. While 1 in 3 choose to visit certain venues due to their sustainability credential, and 85% of operators are becoming more sustainable through energy efficient practices. While we continue to make our own strides towards increased sustainability with our brands, our Marlish Waters Ltd Signature Brand is leading the way. Sustainably produced, plastic free packaging and 100% renewable energy in the production process, these sustainably sourced spring water and mixers use spring water sourced in the hills of Northumberland, which takes 150 years to slowly filter through the rock start acquiring its pure quality and fine taste. Source: CGA Brandtrack February 2024, Business Leaders Survey CGA by NIQ 

Spotlight on Appleshed Cider! Cider is in demand, especially in the summer and our Appleshed Premium Cider and Dark Fruits deserve Cider taps on every bar. Made by 5th generation family Cider makers in Hereford who combine traditional cider-making with modern-day technology, our Appleshed Cider is made with apples from within the family’s 340 acre orchard, and from their 350 local growers. Once pressed, the juice from these locally sourced apples spends a minimum of 3 months in oak vats to produce the natural vibrant liquid enjoyed by consumers. Appleshed Cider, like all our Ciders is beautifully British from pip to pint 🍏🍎

🎉 Breaking News: Our Agnes Arber Premium Gin Sweeps The Gin Guide Awards! 🎉 We're thrilled to announce that not one, not two, but THREE of our Agnes Arber Premium Gins have been crowned winners at this year's The Gin Guide Awards! 🏆 Each of these exceptional gins achieved one of the highest judging scores in its Blind Tasting category, a testament to their unparalleled quality and taste. With hundreds of entries from over 35 countries, this achievement truly speaks volumes about the dedication and passion that goes into every bottle.✨ Our Agnes Arber Premium Gin won in the Traditional Gin Category, while our Rhubarb and Pineapple Gins won in the Flavoured Gins Category. We’ll be raising a glass of award-winning Arber Gin and celebrating… but maybe in a few hours as it’s still early on a Monday morning 🙌  https://lnkd.in/eHyqNdRN 

Cider’s moment in the sun ☀️ The weather is warming up, which means prime Cider drinking season across the on-trade. Cider sales peak between June and September, and with 1 in 2 cider drinkers only drinking cider in the summer, now is the time for venues to maximise their cider sales in the sunny months. Draught still accounts for almost 4 in 5 serves of Cider, so having a draught Apple Cider and flavoured Berry option on a second Cider tap, will help outlets tap into increased sales. Cider is a category in growth, and continues to heavily over-index in the fridge, with 29% of cider sales in packaged compared to only 9% in beer. So filling up fridges with bottled Cider is a surefire way to bottle success. We have two high quality Ciders in our Signature Brands portfolio, Appleshed Cider and South West Orchards both beautifully British from pip to pint 🍏🍎 to help drive cider sales this Summer and every Summer. 

According to the latest CGA data, the demand for Stout and World Lager is on the rise. Both volume and value share for Draught Stout is up, with value share for Stout at an impressive 13.5% within the Draught Beer and Cider category, highlighting the importance of a stout tap on every bar. World Lager continues to hold the largest value share within the Draught Beer and Cider category at 22.5%, and remains an essential tap on every bar. Now's the time to stock up on these crowd-pleasers and cater to your customers' evolving tastes. Whether they're craving the rich, velvety goodness of Forged Irish Stout, or the crisp, refreshing notes of Birra Murano, we’ve got our customers covered! Make sure you add these beloved brews to your lineup 🍻 Source: CGA OPM Data to P03 2024 (23/03/2024)

According to the latest CGA Data, Stout continues it's dominance. Our Beer & Cider Category Manager, Lee Williams has been sharing his thoughts with The Guardian on the booming stout category and the continued success we are seeing with Forged Irish Stout 🍻 Lee Williams, a beer and cider category manager at LWC Drinks, the UK’s largest independent drinks wholesaler, said since Covid there had been a “massive increase in stout sales across the board”. Signature Brands and LWC Drinks distribution partnership with Conor McGregor’s stout brand, Forged Irish Stout, has brought more than 800 tap installations since October 2023 – a record for the company, according to Williams. “This level of success is also a significant indication of where the stout market is currently at,” he said. Williams puts the increased interest down to “celebrity endorsements and social media engagement”. He added: “Also, the desire for premium drinking experiences that simply cannot be replicated at home have become increasingly popular since Covid.” …And read the full story here 🍻 https://lnkd.in/edbeeekG