online advertising
New data from a number of tech businesses indicates that the ad market is recovering, partly due to AI.
Meta today announced an AI Sandbox for advertisers to help them create alternative copies, background generation through text prompts and image cropping for Facebook or Instagram ads. The first feature…
Amid declining ad revenue and advertiser exits, Twitter announced today that it has teamed up with adtech companies DoubleVerify and Integral Ad Science (IAS) to tell advertisers if their ad…
Consumer advocacy groups want Walmart’s Roblox game audited for ‘stealth marketing’ to kids
A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox,…
This holiday season, consider giving the gift of security with an ad blocker. That’s the takeaway message from an unlikely source — the FBI — which this week issued an…
Taboola expects to get bigger, more profitable and more self-sustaining than before thanks to Yahoo.
More antitrust litigation targeting Big (ad)Tech: Google is being sued in the U.K. and the Netherlands where two suits have been announced today seeking damages on behalf of publishers who…
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Adtech’s compliance theatre is headed to Europe’s top court
For those watching the slow motion unpicking of surveillance advertising in the European Union here’s a fresh development on the long and winding road to a long-overdue legal reckoning: Multiple grounds for appeal lodged by industry body, the IAB Europe, against a breach finding earlier this year against its self-proclaimed…
A new report examing the impact of Apple’s privacy feature, App Tracking Transparency, indicates Apple’s ads business appears to have financially benefitted as a result of the feature’s launch. Now…
Reddit’s acquisition spree is continuing this morning with news that the company is bringing the audience contextualization company Spiketrap’s technology in-house. Deal terms were not disclosed, but Reddit says Spiketrap’s…
Ravel emerges from stealth with privacy-first data tools based on scalable homomorphic encryption
The world has gotten a lot more serious about privacy and data protection, but in many cases business models that rely on personalization of one kind or another have struggled…
A new report from Bloomberg indicates Apple may be expanding its advertising business beyond the App Store and other first-party apps like News and Stocks. This plan could see Apple…
In the latest blow to the creepy ‘tracking-ads’ complex, French adtech giant Criteo has been found in breach of European Union data protection regulation and hit with a €60 million…
A few months on from a tracking controversy hitting privacy-centric search veteran, DuckDuckGo, the company has announced it’s been able to amend terms with Microsoft, its search syndication partner, that…
A ruling put out yesterday by the European Union’s top court could have major implications for online platforms that use background tracking and profiling to target users with behavioral ads…
How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?
As regulation, platform dynamics and consumer choice continue to eat into the adtech stalwart known as cookies, it’s leaving a gap in the market for advertising solutions that can work…
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Is the advertising market in trouble?
Are we seeing the ad market truly tumble? And if so, what should we expect to shake out from the decline?
Apple said Wednesday it will bring a new “Lockdown Mode” to its upcoming iPhone and Mac software that will switch off certain features aimed at helping targeted individuals combat government-grade…
As the major platforms are forced to innovate, advertisers who are willing to “be like water” and flow with change are going to come out ahead.
As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which it claims will be better for…
We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their plan would change…
It always stings to hear a prospect say, “Oh you’re like a cheaper/newer version of [your biggest competitor].” It stings even more when you know you have a superior product.
Outdoor Voices founder Ty Haney made a name for herself by making sportswear the hottest trend among non-athletes. Now, the 33-year-old entrepreneur is betting she…
The U.K.’s competition watchdog has just announced another investigation into Google over potential antitrust abuses around adtech. This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech…
DuckDuckGo, the self-styled “internet privacy company” — which, for years, has built a brand around a claim of non-tracking web search and, more recently, launched its own ‘private’ browser with…
Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production technique for inserting a brand into a TV…
New data about the real-time-bidding (RTB) system’s use of web users’ info for tracking and ad targeting, released today by the Irish Council for Civil Liberties (ICCL), suggests Google and…
Over the past few years, Shein has taken over online fast fashion by exporting affordable wear from China to customers around the globe. Its success has attracted a wave of…
The U.K. government has confirmed it will move forward on a major ex ante competition reform aimed at Big Tech, as it set out its priorities for the new parliamentary…
