NS1

There are excruciatingly high stakes for software today. Trillions of dollars of market cap, billions of consumers, hundreds of billions of revenue, and limitless hours of usage are dependent on software working in real time, all the time, without downtime. As the sophistication of software delivery has increased, every layer…

Kris Beevers, John Sullivan and Alex Vayl wanted to rebuild the core addressing system of the internet and transform it from a cost center into a critical tool for software reliability and cost savings.

NS1 looks at DNS differently from the competition: It doesn’t consider it as just a conduit to connect traffic; instead, DNS is treated as a routing system that can direct traffic very effectively.

Since its inception, one of the toughest challenges NS1 has faced is the simple fact that DNS is a mature market category with venerable and well-established incumbents.

Sales in enterprise infrastructure is all about meeting a customer’s requirements. But what happens if customers don’t even realize they need a startup’s product in the first place?