newfronts
TikTok is adding new ad products that will allow marketers to better control what sort of content their ads appear against.
This Week in Apps: Apple and Google team up on trackers, Google I/O preview, apps hit NewFronts
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app economy in…
Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories
Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like…
TikTok partners with top publishers on its new premium and brand-safe ad slot, ‘Pulse Premiere’
TikTok is partnering with big-name publishers, including NBCU, Condé Nast, DotDash Meredith, BuzzFeed and others, in an effort to pull in more premium ad dollars. At this week’s NewFronts, the…
Roku touts its new ad products, including an AI that matches campaigns to TV moments
In Roku’s recent quarter, the company posted better-than-expected revenue of $741 million, but worried investors with its warning of an uncertain ad market and declining average revenue per user. Today,…
Peacock officially launches ‘Must ShopTV’ to let users shop products that appear in content
At the 2023 IAB NewFronts event Tuesday, NBCUniversal revealed four new ad formats for brands to expand their advertising reach with Peacock Premium subscribers, including AI-powered shoppable ads, among others.…
Snap announces tests of sponsored links in My AI, new ad products for Spotlight and Stories
After Snap’s stock took a hit from its weak first-quarter earnings, the company today made its pitch to advertisers at IAB’s NewFronts where it introduced new ad products and opportunities.…
Amazon debuts free, ad-supported streaming channels just for Fire TV
Amazon is doubling down on free, ad-supported content with today’s introduction of Fire TV Channels, its new, free and ad-supported (FAST) video experience coming to Fire TV devices this week.…
Amazon will juice its Freevee free streaming service with 100+ Amazon Originals in 2023
As part of its pitch to advertisers this week at the IAB NewFronts, Amazon announced today it has plans to bring over 100 Amazon Original series and movies from Amazon…
YouTube gives advertisers new ad formats across Shorts
As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding…
Meta says it will now pay creators for original content in Facebook Reels
Meta recently said it would prioritize original content in its algorithms. Now, it’s going to pay for it. To help fend off the TikTok threat, Meta announced this week it…
Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts
Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time around, the…
TikTok introduces its first ad product to offer a revenue share with creators
TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead…
Roku snags Martha Stewart, Emeril and others for its original programming push
It is the second day of NewFronts, and the announcements continue. Roku today said it will extend its content library in hopes to target audiences who are fans of lifestyle,…
Snap unveils a Cameo partnership, new ad format and more original programming
Building on the stream of announcements around creators and AR from its Partner Summit last week, Snap today introduced several more initiatives across advertising and content during its presentation at…
Amazon Freevee increases its slate of originals, establishes itself as a competitor to watch
During the Amazon NewFronts, Freevee (formerly IMDb TV) announced an increased slate of original programs and FAST (free ad-supported streaming TV) offerings, along with a short-term film licensing agreement with Disney…
Walmart’s Vudu shows off original content and shoppable ads, hints at interactive shows
Walmart-owned streaming service Vudu announced today that it will be launching new interactive shows later this year, created through the company’s joint venture with interactive content startup Eko. This confirms…
Hulu tops 28 million customers, unveils new shows and a ‘binge watch’ ad experience
Hulu has now grown to more than 28 million U.S. customers, including 26.8 million monthly paid subscribers and 1.3 million promotional accounts, the company announced this morning as part of…
Interactive content is coming to Walmart’s Vudu & the BBC
Netflix’s early experiments with interactive content may not have always hit the mark. Its flagship effort on this front, “Black Mirror: Bandersnatch,” was a frustrating experiment — and now, the…
Twitter announces new video partnerships with NBCUniversal and ESPN
Twitter is hosting its Digital Content NewFronts tonight, where it’s unveiling 30 renewals and new content deals — the company says that’s nearly twice as many as it announced last…
Twitter announces new live shows from the WNBA, BuzzFeed, Viacom and more
Looks like Twitter’s streaming video news deal with Bloomberg was just the first of more than a dozen content partnerships that it’s announcing today. The company unveiled the full slate…
Awesomeness is launching a news division aimed at Gen Z
Awesomeness, the digital media company programming content for a young, YouTube-obsessed audience, is getting into news. The company announced a new project called Awesomeness News. The editorial brand will focus…
