IGTV
A week after Instagram confirmed its plan to shut down its standalone IGTV app in order to better focus on initiatives, like Reels, the company confirmed it’s pulled two more…
Instagram is ending support for its standalone app for IGTV, the company announced on Monday. Meta, Instagram’s parent company, confirmed to TechCrunch that the app will be removed from app…
Instagram is adding ‘Collabs,’ new music features for Reels, desktop posting and more
Instagram today announced a number of new features that will roll out this week across both the Instagram Feed and its TikTok competitor, Reels. The creator-focused additions will allow users…
Instagram today says it’s launching a couple of new tools aimed at addressing the needs of Live creators. Now, creators will be able to build up buzz for their upcoming…
Instagram ditches the IGTV brand, combines everything but Reels into an ‘Instagram Video’ format
Instagram head Adam Mosseri recently said it was “no longer a photo-sharing app,” noting the company was prioritizing a shift into video amid significant competition from TikTok and YouTube. Today,…
Instagram today is launching Shopping in Reels, its TikTok competitor. The new feature was announced in October as something the company had in the works, as part of a ongoing…
Instagram is today introducing a new way for creators to make money. The company is now rolling out badges in Instagram Live to an initial group of over 50,000 creators,…
Instagram this morning announced the global expansion of its Instagram Shopping service across IGTV. The product, which lets you watch a video then check out with a few taps, offers…
Instagram today is launching new tools that enable video creators to make money, including badges that viewers can purchase during Instagram Live videos and the introduction of IGTV ads. Both…
Instagram may finally let IGTV video makers earn money 18 months after launching the longer-form content hub. Instagram confirms to TechCrunch that it has internally prototyped an Instagram Partner Program…
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Instagram drops IGTV button, but only 1% downloaded the app
At most, 7 million of Instagram’s 1 billion-plus users have downloaded its standalone IGTV app in the 18 months since launch. And now, Instagram’s main app is removing the annoying orange IGTV button from its home page in what feels like an admission of lackluster results. For reference, TikTok received…
Facebook rolls out new video tools, plus Instagram and IGTV scheduling feature
Facebook on Monday announced a number of updates aimed at video creators and publishers, during a session at the International Broadcasting Convention (IBC) taking place in Amsterdam. The updates involve…
Following the departure of Instagram’s founders, Facebook is working to more closely integrate the photo-sharing app with its flagship social network. It’s already added its brand name next to Instagram’s,…
A year ago Instagram made a bold bet with the launch of IGTV: That it could invent and popularize a new medium of long-form vertical videos. Landscape uploads weren’t allowed.…
If you can’t beat or join them… force feed ’em? That appears to be Instagram’s latest strategy for IGTV, which is now being shoved right into Instagram’s main feed, the…
It’s been four months since Facebook launched IGTV, with the goal of creating a destination for longer-form Instagram videos. Is it shaping up to be a high-profile flop, or could…
What better way to reach millennial voters ahead of a 2020 presidential run than through Instagram? Joe Biden, in partnership with ATTN:, will host a 10-episode series streaming on IGTV beginning September…
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For IGTV, Instagram needs slow to mean steady
Instagram has never truly failed at anything, but judging by modest initial view counts, IGTV could get stuck with a reputation as an abandoned theater if the company isn’t careful. It’s no flop, but the long-form video hub certainly isn’t an instant hit like Instagram Stories. Two months after that…
