Hulu

Disney is raising prices for its online streaming services across the board amid a declining subscriber base. This is the company’s second price hike in the last 12 months after…

Disney+ announces another price hike, says ad-supported tier is coming to more countries

In a significant move made by Disney, the company announced Wednesday that U.S. customers are getting a new app that combines Disney+ and Hulu content. The company also announced that…

Disney+ and Hulu content to combine into one streaming app

Hulu is slowly rolling out a new interface on streaming devices like Fire TV, Apple TV and Roku, among other compatible devices. The new redesign moves the navigation to the…

Hulu debuts a new interface with a vertical sidebar on Fire TV, Apple TV and Roku

Disney Advertising held its annual Tech and Data Showcase today, revealing plans to roll out some of Hulu’s ad targeting capabilities to Disney+. When Disney+ launched its ad-supported tier last…

Disney+ advertisers will soon get Hulu’s ad targeting capabilities

As streaming services continue to hike their prices, cord-cutters have found it harder to manage their growing subscription bills. Hulu was the most recent to announce a price increase, along…

Netflix vs. Hulu: Which offers better value?

Starting today, November 23, “Star Wars” fans can stream the first two episodes of Disney+’s  “Andor” on Hulu. Just ahead of Thanksgiving in the U.S., Hulu subscribers have access to…

Hulu subscribers are now able to stream the first two episodes of ‘Andor’

A month after Hulu raised the subscription prices of its on-demand streaming service, it is now targeting the subscribers of its live TV streaming bundle. Parent company Disney announced in…

Hulu set to raise the cost of the Hulu Live TV bundle in December

Today, October 10, Hulu raised its subscription prices. Announced in August, the Disney-owned streaming service, as well as ESPN+ and Disney+, are all getting price hikes. Hulu is increasing its…

Hulu raises its subscription prices today

NBCUniversal CEO Jeff Shell revealed in a CNBC interview that Peacock added more than 2 million paid subscribers in the third quarter, bringing the total to over 15 million. The…

Peacock grows its paid subscriber base to 15 million after pulling back shows from Hulu

HBO and its streaming service HBO Max cleaned up at last night’s Emmy awards, pulling in a dozen wins in the Primetime Emmys, compared with its next nearest rival, Netflix,…

HBO and HBO Max nabbed the most wins at this year’s Emmy Awards

Streaming viewership reached new highs last month, exceeding cable usage for the first time, according to Nielsen. The measurement firm today released its total TV and streaming report for July,…

Streaming viewership surpassed cable TV for the first time, says Nielsen

Featured Article

5 things you may have missed in Disney’s latest earnings

Disney is arguably doing a few things faster or better than Netflix. But the House of Mouse is also bracing for changes that will affect the entire streaming sector and justify some broader caution.

5 things you may have missed in Disney’s latest earnings

In a bit of an unusual agreement, Warner Bros. Discovery announced that HBO Max will have joint streaming custody of the comedy series “Abbott Elementary” with Disney+’s sister streaming service…

HBO Max and Hulu will share custody of Emmy-nominated series ‘Abbott Elementary’

Spotify’s hip-hop playlist “RapCaviar” will now be a new documentary series on Hulu. The eight-episode docuseries “RapCaviar Presents” aims to address “today’s most provocative issues” through stories of top hip-hop…

Hulu is turning Spotify’s most popular playlist into a new docuseries, ‘RapCaviar Presents’

The nominations for the 2022 Primetime Emmy Awards were announced today, and once again, it was dominated by streaming services. Apple TV+ showed improvement compared to its older competitors, and…

Hulu hits record 58 Emmy nominations, underdog Apple TV+ gets 52

Disney struck an advertising agreement with The Trade Desk, making it possible for brands to target automated ads across Disney’s linear and streaming properties — Hulu, ESPN+, ABC, Freeform, ESPN,…

Disney strikes a big adtech deal with The Trade Desk as Disney+ expands into ads

YouTube’s Chief Product Officer Neal Mohan confirmed today a new milestone for YouTube’s live TV streaming service, YouTube TV. Speaking on a panel at Fortune’s Brainstorm Tech conference, the exec…

YouTube TV now has topped 5 million subscribers and ‘trialers,’ says Google

If you’ve been following Netflix lately, then you’d know the streamer is on shaky ground at the moment. Antenna data reveals that Netflix saw 3.6 million subscription cancellations in the…

Premium streaming subscriptions continue to increase despite Netflix’s downfall

The Walt Disney Company announced two months ago that it would be offering an ad-supported tier. While questions remain about the plan, such as pricing and launch date, we now…

Disney+ promises a light ad load and zero commercials for preschoolers on new ad-supported tier

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Hulu and Xbox have announced a partnership deal that gives existing U.S. Hulu subscribers three free months of PC Game Pass as part of the Hulu “Friends with Benefits” initiative.…

Hulu partners with Xbox to bring PC Gamers free games in a bundle deal

The Walt Disney Company reported earnings for its second fiscal quarter ended April 2, 2022, announcing a 7.9 million increase of subscribers for Disney+, which brings the total to 137.9…

After Netflix’s tough quarter, Disney+ gains 7.9M more subscribers to reach 138M total

Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry group behind the multi-day show released its annual…

Streaming ad spend grew 57% in 2021 reaching $15.2B, market to more than double from 2020 to 2022

In today’s highly competitive streaming market, streaming services don’t just have to figure out how to attract users — they also have to find ways to keep them. Fandom’s “2022…

Super fans, franchises and unique content could be the answer to reducing streaming churn

Netflix plans to offer cheaper, ad-supported tiers to consumers over the next year or two, the world’s largest on-demand video streaming service said Tuesday, as it looks to boost its…

Netflix to introduce ad-supported plans in a major shift

There is an obnoxious amount of streaming content these days. Ninety-three percent of Americans plan on either increasing their paid streaming services or making no change to their existing plans,…

Nielsen report shows the frustration of streaming service market fragmentation and users’ desire for bundling

Hulu’s streaming app is the latest to add support for Apple’s SharePlay — Apple’s newer system that allows users to co-watch content, like streaming movies or shows, over FaceTime calls.…

Hulu’s app gains Apple SharePlay support and new Live TV features

Inching toward a more mature (some could say “scandalous”) streaming service, Disney+ subscribers in the U.S. were temporarily given not one but two 20th Century Studios films titled “Hot Shots”…

Disney+ removes adult-focused films after mistakingly adding them to its US service

HBO Max is introducing a new “shuffle” button for select TV shows on its platform, the company announced this week. The new button started rolling out globally on Tuesday and…

HBO Max adds a new shuffle button for select TV shows on its platform

In an effort to attract more subscribers to its service, Hulu announced today that it will offer an Unlimited DVR feature as part of its Hulu + Live TV service’s…

Hulu + Live TV to now throw in Unlimited DVR as part of its base plan