go-to-market
Only 7% of founders have a pitch deck with a reasonably good go-to-market (GTM) narrative. Given that a lot of founders are raising money to acquire new customers, allow me…
B2B and B2C, while believed to be stark opposites in many ways, are not purely categories of audiences.
To survive, web3 startups must expand their buyer base to brand-new markets that showcase a greater willingness to spend, invest and innovate.
The number of founders using their go-to-market slide to describe a marketing strategy is downright problematic.
Startups should use this co-selling technique for successful partnerships with cloud hyperscalers
The basis of the co-sell GTM strategy is built on understanding the problem and debunking the most common myths of the partner experience.
Implementing a new SaaS product into a company often requires a shift in workflows and behaviors, and such change can be met with resistance.
In a downturn, getting the timing and evolution of a GTM model right relative to the maturity of a business can make the business and getting it wrong can break…
Technology leaders don’t like to admit it, but sales has a perception problem that deters many fabulous candidates — especially women and minorities — from pursuing careers in tech sales.
Enterpret is building and deploying customer-specific models, based on customer feedback, for product development teams.
The flow of capital in SaaS is becoming increasingly bifurcated. There are the “haves” (public companies with revenue growth of over 30%) and the “have nots” (everyone else) of B2B…
The fact that the Bay Area’s share of startup funding is shrinking shouldn’t be cause for alarm — it’s good news for the entire country.
Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into…
A pitch deck needs to achieve two things: tell your company story and convince the investor that they can make money with your idea.
To date, the company has over 9,000 paying customers, has tripled revenue in the past 12 months and maintained profitability for more than 18 months.
Featured Article
These simple metrics will tell you if your startup is ready to scale
Finding go-to-market fit (GTM) is a pivotal moment for a startup. It means you’ve found a repeatable formula for finding and winning lead that can be written into a repeatable GTM playbook.
The only thing holding you back is your attitude toward leveraging data to sell to your core customers.
Featured Article
The hamburger model is a winning go-to-market strategy
Assembling the perfect burger, or perfect sales model, is more complicated than it sounds, though. Here are some of the biggest do’s and don’ts:
