direct marketing
Google is facing a fresh privacy complaint in Europe over ads it inserts into its Gmail email service in the guise of emails. Privacy advocacy group, noyb, has filed the…
Boost ROI with intent data and personalized multichannel marketing campaigns
With automation and intent data, brands can more easily connect with leads, prospects, and customers at a personal, intimate level.
The industry has evolved for a variety of reasons, including Google’s algorithm updates and the state of digital media. We’ve had to change along with them.
This week, California Attorney General Xavier Becerra, published draft guidance for enforcing the state’s landmark privacy legislation. The draft text of the regulations under the California Consumer Privacy Act (CCPA)…
The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail
Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the…
XL Marketing, The Direct Marketing Company Co-Founded By John Sculley, Buys UK Rival Intela
As our physical mailboxes gradually get a little less stuffed with direct marketing letters, two of the companies that have played a part in shifting that business to email, mobile…
