bonfire ventures

Deskless workers make up about 70% to 80% of the global workforce. Because they spend most of their time away from a computer, many deskless workers often find it challenging…

TeamSense helps manufacturers keep in touch with deskless workers

This technology brings removes the need for individual sales, fulfillment and shipping software so perishable food businesses can focus on making better-for-you meals.

Former Snap Kitchen CEO whips up Prado for better access to fresh food

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These folks are working to bring more diversity to the venture LP investing pool

How do venture capital firms attract more diverse investors to make it easier for startup founders to build more diverse cap tables?

These folks are working to bring more diversity to the venture LP investing pool

Topline Pro uses generative AI so service-based businesses can get discovered, build trust among customers and generate repeat customers.

Topline Pro grabs $5M to help home service businesses scale online

Brightflow AI automates financial services and disseminates that information in a way that a business owner can understand.

Brightflow AI aims to spotlight small business cash flow

Beauty may be in the eye of the beholder, but when it comes to getting ahold of an appointment for your hair or another treatment…that’s a different story: The bespoke…

Boulevard books $70M to help beauty and wellness salons with their bookings

Bonfire Ventures aims to help B2B software startups make it to Series A. 

Bonfire Ventures secures $230M for two new funds targeting B2B software startups

Is sales management having a “Money Ball moment?”

Atrium grabs fresh capital to help sales teams meet their quota

Starting an e-commerce business is large marketplaces can be an easy process, but what the team at Swell began to notice was that the model could only take a business…

Swell takes in $20M to develop more adaptable headless commerce infrastructure

To software developers, the process of creating a hardware product can seem distinctly 1980s. Even in the most high-tech of work flows, there are tons of error-prone and potentially expensive…

Duro drags hardware product development into the age of agile

Stonehenge Technology Labs wants consumer packaged goods companies to gain meaningful use from all of the data they collect.

Stonehenge Technology Labs bags $2M, gives CPG companies one-touch access to metrics

Branch, which has built a flexible workforce payments platform, announced today it has raised $48 million in Series B funding and closed on a $500 million credit facility. Lee Fixel’s…

Branch raises $48M from Lee Fixel’s Addition, Indeed to provide accelerated payments to workers

Built on Salesforce and Google Cloud platforms, consumer goods companies can use Aforza to digitally transform product distribution and customer engagement.

Consumer goods software company Aforza bags $22M to open US headquarters

There’s no shortage of data-driven sales management tools in the market. Naturally, Atrium, a five-year-old, San Francisco-based company co-founded by serial entrepreneur Pete Kazanjy, says it does a far better…

Atrium, which help sales managers more easily see who is (or isn’t) crushing it, just raised $13.5 million

While new headless commerce platforms are emerging all the time, Swell CEO Eric Ingram told me that it remains “really hard to do something new in e-commerce.” Specifically, he told…

Headless commerce startup Swell raises $3.4M

SLAs, SLOs, SLIs. If there’s one thing everybody in the business of managing software development loves, it’s acronyms. And while everyone probably knows what a Service Level Agreement (SLA) is,…

Nobl9 raises $21M Series B for its SLO management platform

Boulevard, a spa management and payment platform, has raised $27 million in a new round of funding despite a business slowdown caused by the COVID0-19 pandemic. Founded four years ago…

LA-based Boulevard raises $27 million for its spa management software

Bringing to small businesses across the U.S. the buy-now pay-later model that transformed companies like Klarna and Affirm into billion-dollar businesses has netted the payment and lending company Credit Key…

LA-based Credit Key raises $33 million for its business-to-business payments platform

Anyone who writes online or in a word processor has likely gotten used to the inevitable squiggly line denoting a misspelled word or clumsy phrase. But what if you use…

Writer pens a $5M seed round for its AI style guide that flags bias and tone

Barbershops and salons in the U.S. represent a $315 billion industry, counting nearly 3 million small businesses and 4 million independent aestheticians among their ranks. It’s a business that has…

Los Angeles-based Boulevard has raised $11 million for its software to manage salons and spas

Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the…

The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

Los Angeles is becoming one of the more interesting destinations for startups and the investors that provide money for venture capital firms to place bets on young companies are increasingly…

Bonfire Ventures closes $60 million to invest in SoCal B2B startups