Apple Event

Updates from TechCrunch on Apple’s latest hardware events, including live blogs, keynote coverage, the latest Apple products, and event announcements on latest gadgets like the iPhone, Apple Watch, Apple Mac Computers, iOS and more.

Hardware

How to activate eSIM on iPhone

Apple has had support for eSIM since the iPhone Xs/XR, but it has gone all in by ditching the physical SIM card slot for iPhones from version 14 and later…

How to activate eSIM on iPhone

Apple’s October event had some exciting product announcements — but don’t worry, there was nothing too spooky. Last week, the company announced a surprise “Scary Fast” event, prompting speculation that…

Apple’s October Scary Fast Event: Everything revealed about the new MacBook Pro, iMac and M3 chips

In tech, “dogfooding” means using your own stuff in the way you intend for your users to, which is helpful to make sure your stuff lives up to your marketing…

Apple’s ‘Scary Fast’ event video was shot on iPhone

Apple has a new range of updated MacBook Pro notebooks, and while they get a pretty nice internal upgrade courtesy mostly of the new M3 processor lineup, the big news…

Apple brought back the best Mac colorway with the new M3 MacBook Pro

Folks banking on the arrival of the iMac Pro will have to wait a bit longer. If you’ve been looking to upgrade your 24-inch all-in-one, on the other hand, Apple’s…

Apple’s M3 iMac is up for preorder, starting at $1,299

We felt fairly confident that we would see at least one piece of next-gen Apple silicon as part of tonight’s Scary Fast event. But how’s this for an early Halloween…

Apple’s M3, M3 Pro and M3 Max 3-nanometer chips arrive with a big graphics boost

Apple just announced a (nearly) complete overhaul of its first-party silicon line, in the form of the M3, M3 Pro and M3 Max. While the new 24-inch iMac is arriving…

Apple’s 14- and 16-inch M3 MacBook Pros arrive in ‘Space Black’ color, starting at $1,599

Surprise! Apple’s got one more event to go this year. Word is that various supply chain issues kiboshed plans to announce additional hardware at last month’s iPhone 15 event. Whereas…

Apple’s Scary Fast October Mac event: How to watch and what to expect tonight

Didn’t have time to tune in live to the Apple Event 2023? That’s ok — we’re here to bring you the most important parts.

Apple Event 2023: Everything you need to know about iPhone 15, Apple Watch, USB-C connector

Apple’s iPhone 15 has a new design that includes more rounded edges and the introduction of the Dynamic Island to a non-Pro phone for the first time.

Apple’s iPhone 15 feels like a refined flagship with smart camera improvements

Apple launched its latest Apple Watch models today, including an Apple Watch Series 9 and a new Apple Watch Ultra 2. The new watches come with all new processors —…

Hands-on with the pink Apple Watch Series 9 and ultra-er Apple Watch Ultra 2

At Apple’s event today, the phone maker showed off its new iPhone 15 Pro Max, with its flagship camera capabilities. Sure, Pixel owners might giggle to themselves, muttering something about…

iPhone 15 Pro Max gets 5x optical telephoto lens and other treats for photo lovers

Slipped at the end of its announcements for a new line of iPhones, Apple revealed two new tiers for iCloud+, its cloud storage subscription. Now subscribers can store 6 terabytes…

iCloud+ adds a 6TB and 12TB storage plan

To nobody’s surprise, Apple unveiled its latest generation of iPhones at its “Wonderlust” event today, and while the standard iPhone 15 is still powered by Apple’s A16 chip, the iPhone…

Apple launches the A17 Pro chip with a completely redesigned GPU

It’s the “most Pro iPhone we’ve ever created,” according to Apple. The body is built from grade 5 titanium, which is stronger and lighter. The bezel, meanwhile, has been shrunk.…

Apple’s iPhone 15 Pro arrives in titanium with USB-C, starting at $999

Apple’s iPhone was the first smartphone to introduce Ultra Wideband capabilities, which made it easier to find lost items — like your car keys attached to an AirTag hidden in…

Apple’s ‘Find My’ app makes it easier to find your friends on iPhone 15

On September 12, 2012, Apple said farewell to its clunky 15-pin connector and brought in a sleek, smooth, reversible 8-pin connector called the Lightning plug. It served the Apple ecosystem…

Apple ditches the Lightning connector in favor of USB-C after exactly 11 years

Apple has officially unveiled its latest wearable. The Apple Watch Series 9 made its debut onstage at today’s Wonderlust event in Cupertino.

Apple Watch Series 9 arrives, starting at $399

And that’s a wrap! Apple announced new iPhone 15 models during its “Wonderlust” keynote on Tuesday. If you missed the livestream, you can still replay the event on this page.…

Apple Event 2023: Stream the iPhone 15 reveal here

The thrills, the chills and whatever “wonderlust” [sic] is. As you read this, we’re forming an orderly queue at One Apple Park, getting ready to watch the company unveil the…

Liveblog: Watch Apple unveil the iPhone 15, Apple Watch Series 9 and more

The iPhone 15 makes its debut at Apple’s “Wonderlust” event in Cupertino. Here’s what’s old, what’s new and when you can get it.

Apple’s iPhone 15 arrives with  USB-C (finally)

Featured Article

Apple Event 2023: iPhone 15, USB-C support, new Apple Watches and everything else to expect

Not all who wonder are lust. Some of us will be forming an orderly queue in the holding room at One Apple Park Way on Tuesday morning. At 10 AM PT on September 12, Tim Cook and co. will be back at it, showcasing the latest gear ahead of the…

Apple Event 2023: iPhone 15, USB-C support, new Apple Watches and everything else to expect

Featured Article

Apple Watch Series 8 review: Hoping for the best, preparing for the worst

Let’s pretend, for a minute, that you’re Apple. You didn’t create the smartwatch market, but you currently control more than one-third of it. You’re caught up in a yearly refresh cycle (of your own design). It’s not easy, but you’re used to it. That’s how your hardware — and pretty…

Apple Watch Series 8 review: Hoping for the best, preparing for the worst

Earlier today I wrote a piece about Apple Watch Ultra’s new scuba-diving feature, and a lot of folks came out of the woodwork to tell me they wouldn’t trust a…

As a scuba diver, I would gladly trust my life to the Apple Watch. Here’s why.

I bear bad news if you’d rather not walk around feeling like you have a brick in your pocket: Apple seems to be bailing on its smallest smartphone … again.…

What, no Mini? Apple’s big event leaves small-phone fans empty-handed

Do you have a second to talk about negative space? It will be quick, I promise. It’s effectively that blank area between objects in a work of art. As the…

Apple leans into the void with the iPhone 14 Pro

So you’re sitting there watching all of the new gadget news from Apple this afternoon — a new Apple Watch Series 8, SE, Ultra, new AirPods Pro…and then, wait —…

Apple sneaks in a ‘Severance’ Season 2 teaser during its iPhone 14 event

The first AirPods Pro were a revelation. It felt like Apple was finally all in on doing a pair of earbuds right — a big change from the days of…

Let’s check out the new AirPods Pro

Pre-recorded Apple presentations are always a bit strange. These heavily produced performances feature Apple executives telling us about their newest products as they dash across scenic deserts or board strange,…

Here are the best tweets about Apple’s ‘Far Out’ event

Yes, the new Apple Watch Series 8 looks nice. New features like a temperature sensor and crash detection are clever, but let’s be honest, we’re all going to walk away…

Up close with the Apple Watch Ultra