All Events Enterprise Marketing Masterclass Nov 15

Enterprise Marketing Masterclass

November 15, 2023

Learn from the stories of four GTM icons who transformed their companies for epic growth

Pantheon and Google Cloud logos

Achieve quantifiable, efficient and transformative results


Marketers are under increasing pressure to demonstrate a return on investment for their efforts in a competitive business environment, with budgets under scrutiny, amplifying the urgency to transform their activities and embrace modern digital tools and practices.

Tackle the complexity of B2B


Complex customers and long sales cycles create challenges in the B2B space where simple, turnkey, e-commerce approaches won’t work.

Go from potential to potent


Learn from four B2B go-to-market pioneers — Elissa Fink (advisor, ex-Tableau), Lauren Vaccarello (board member, ex-Salesforce, Box), Scott Gifis (CEO, advisor, ex-NextRoll, Frame.io) and April Dunford (founder, ex-IBM, Huawei). Discover how their marketing and product acumen grew their businesses. See how they unlocked the potential of marketing to drive demand and support enterprise sales.

Steady progress to success


Spoiler alert: There’s no silver bullet or magic technology that makes growth happen, but these GTM leaders show you how proven, repeatable practices and techniques help every B2B marketer surpass their limitations.

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