Michael Perez

Contributor

Michael Perez is director of growth and data at M13.

Michael Perez

Latest from Michael Perez

Featured Article

Turn your startup’s pricing strategy into a powerful growth lever

A bad pricing model will impede growth and can even doom an otherwise promising startup, whereas a good model will capture some of the value that a product creates as revenue.

Turn your startup’s pricing strategy into a powerful growth lever

Featured Article

How to evolve your DTC startup’s data strategy and identify critical metrics

We’re generally big fans of plug-and-play business intelligence tools, but they won’t scale with your business. Don’t rely on them after you’ve outgrown them.

How to evolve your DTC startup’s data strategy and identify critical metrics