Enterprise

SAP’s chief sustainability officer isn’t interested in getting your company to do the right thing

Comment

Sophia Mendelsohn, chief sustainability officer at SAP, speaking to the Women's Business Network.
Image Credits: SAP

SAP chief sustainability officer Sophia Mendelsohn has been on the job since September, but her career really goes back to her time at Columbia where she studied sustainability. Ever since her first job working in China, she observed the connection between prosperity and sustainability.

“I’ve been in sustainability a minute, before it was cool,” Mendelsohn told TechCrunch. “I started in sustainability back when we called it EHS [environmental health and safety] and then we gave it a go at CSR [corporate social responsibility]. And then, of course, moved on to what we know of modern sustainability today.”

She says that she actually became addicted to sustainability and helping the environment. That was partly because of that first job experience, seeing people paying a high price for upward mobility in the form of extreme pollution.

“I’m talking about hanging out with people who have never seen the sunrise because the pollution is so thick. People who were personally affected with nosebleeds, headaches, fevers from pollution, vomiting from sulfur, air-quality issues at the very factories that were making things to export to the United States,” she said.

But Mendelsohn recognized that if companies were to change, it wasn’t going to be for altruistic reasons; there had to be economic incentives to make people want to change. The workers wanted upward mobility, the companies wanted high profits, investors wanted great returns, and consumers wanted ready access to cheap goods. She knew any sustainability initiative would require incentivizing the companies that were generating the pollutants, while not affecting the investors, consumers or workers too much.

It remains a tough balancing act, one that she has built her career on and is still learning to navigate.

“I was never asking anyone to care. I was asking them to cast beyond the immediate quarter and consider the undervalued externalities, risks and opportunities sitting on their balance sheet,” she said. That is not so much looking at the problem transactionally as her recognizing that you can’t wait around for companies to see the problem purely through a social responsibility lens.

Mendelsohn has taken on several chief sustainability officer roles over the years, including turns at JetBlue and Cognizant, but she sees a financial imperative out there now. “The writing’s on the wall in that we’ve been through multiple iterations of sustainability,” she said. It began as environmental, or nice to have, and transitioned into an energy business case. Now she sees it moving directly into the investor realm with growing concern around transparency, stranded assets, and physical climate risk that could have direct impact on investments.

She believes this marks a turning point. “Fundamentally investors have said to boards of directors, you have physical and transition risks coming at you — physical to your employees and your supply chain — and that will transition to your books,” she said. And this has forced action beyond press release strategies to bringing in consultants to educate boards on how to protect the company from the obvious downside risks of climate change.

She also recognizes that being part of SAP is both part of the problem as a high-tech company, yet one that is also helping manage the supply chain of a majority of companies in those same systems. She is looking for a way to take advantage of all that data sitting in SAP applications to help companies behave in a more sustainable fashion.

“How do you take 87% of the world’s global commerce that runs through the SAP system on a daily basis, and help those customers use their enterprise resource and planning software to transition to these business models that we’ve all expressed on paper?”

To that end, she says one of the things that attracted her to SAP was its own commitment to sustainability. That includes a commitment to being carbon neutral by 2030, a full two decades ahead of the company’s original goals. It also offers tooling like the Sustainability Control Tower to help customers collect data and track progress toward their own sustainability goals.

How has the company been doing? In its 2023 Environmental Performance report, SAP reported it has achieved net-zero carbon emissions across its own operations, which include heating and cooling, corporate car use, and electricity used by its buildings and data centers. It is worth noting that it reached this largely through a combination of purchased renewable energy attribute certificates (EACs), self-generated renewable energy and carbon offsets.

Carbon offsets, while providing a way to balance out pollutants, have a mixed record. Some funnel funds to projects that are transparent and properly monitored. But investigations have revealed that many projects overestimate the amount of carbon they sequester, sometimes by as much as 90%, while others appear to be outright scams.

To its credit, SAP says that it invests only in highly rated projects, though it doesn’t reveal the proportion of its net-zero goal that’s covered by carbon offsets. Total emissions the company offsets through carbon projects and credits is 215,000 metric tons, about evenly divided between offsets bought from third parties and investments made in Livelihoods Carbon Funds.

For now, many companies have little choice since many operations or vendors aren’t prepared to ditch fossil fuels, and SAP customers have a range of businesses located across the world. SAP appears to be heavily reliant on carbon offsets, in part because the majority of its emissions fall under scope 3, which covers pollution produced by the company’s products or services but lies outside the company’s control. In SAP’s case, that includes things like flights employees take to meet customers, or energy customers expend on servers running its software.

Should the carbon offset world evolve, management appears to be incentivized to follow along. Annual carbon emissions targets are part of the company’s formula for determining short-term executive compensation, though that incentive remains a relatively small 6.67% of the total formula.

SAP’s own experience shows how hard it is to walk the line between sustainability and profitability given the tools that are available to them and their customers. While corporations are always going to look out for their own best financial interests, as they realize sustainability is good business, that’s all the better for us and the planet. As Constellation Research analyst Holger Mueller says, it’s going to be a challenge to pull customers and suppliers along with them, especially outside of Europe.

“The biggest challenge for her is to get the non-European customers excited about the topic and buy into more than compliance. We will see how that goes,” he said.

More TechCrunch

A police officer pulled over a self-driving Waymo vehicle in Phoenix after it ran a red light and pulled into a lane of oncoming traffic, according to dispatch records. The…

Waymo robotaxi pulled over by Phoenix police after driving into the wrong lane

Welcome back to TechCrunch’s Week in Review — TechCrunch’s newsletter recapping the week’s biggest news. Want it in your inbox every Saturday? Sign up here. This week, Figma CEO Dylan…

Figma pauses its new AI feature after Apple controversy

We’ve created this guide to help parents navigate the controls offered by popular social media companies.

How to set up parental controls on Facebook, Snapchat, TikTok and more popular sites

Featured Article

You could learn a lot from a CIO with a $17B IT budget

Lori Beer’s work is a case study for every CIO out there, most of whom will never come close to JP Morgan Chase’s scale, but who can still learn from how it goes about its business.

18 hours ago
You could learn a lot from a CIO with a $17B IT budget

For the first time, Chinese government workers will be able to purchase Tesla’s Model Y for official use. Specifically, officials in eastern China’s Jiangsu province included the Model Y in…

Tesla makes it onto Chinese government purchase list

Generative AI models don’t process text the same way humans do. Understanding their “token”-based internal environments may help explain some of their strange behaviors — and stubborn limitations. Most models,…

Tokens are a big reason today’s generative AI falls short

After multiple rejections, Apple has approved Fortnite maker Epic Games’ third-party app marketplace for launch in the EU. As now permitted by the EU’s Digital Markets Act (DMA), Epic announced…

Apple approves Epic Games’ marketplace app after initial rejections

There’s no need to worry that your secret ChatGPT conversations were obtained in a recently reported breach of OpenAI’s systems. The hack itself, while troubling, appears to have been superficial…

OpenAI breach is a reminder that AI companies are treasure troves for hackers

Welcome to Startups Weekly — TechCrunch’s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. Most…

Space for newcomers, biotech going mainstream, and more

Elon Musk’s X is exploring more ways to integrate xAI’s Grok into the social networking app. According to a series of recent discoveries, X is developing new features like the…

X plans to more deeply integrate Grok’s AI, app researcher finds

We’re about four months away from TechCrunch Disrupt 2024, taking place October 28 to 30 in San Francisco! We could not bring you this world-class event without our world-class partners…

Meet Brex, Google Cloud, Aerospace and more at Disrupt 2024

In its latest step targeting a major marketplace, the European Commission sent Amazon another request for information (RFI) Friday in relation to its compliance under the bloc’s rulebook for digital…

Amazon faces more EU scrutiny over recommender algorithms and ads transparency

Quantum Rise, a Chicago-based startup that does AI-driven automation for companies like dunnhumby (a retail analytics platform for the grocery industry), has raised a $15 million seed round from Erie…

Quantum Rise grabs $15M seed for its AI-driven ‘Consulting 2.0’ startup

On July 4, YouTube released an updated eraser tool for creators so they can easily remove any copyrighted music from their videos without affecting any other audio such as dialog…

YouTube’s updated eraser tool removes copyrighted music without impacting other audio

Airtel, India’s second-largest telecom operator, on Friday denied any breach of its systems following reports of an alleged security lapse that has caused concern among its customers. The telecom group,…

India’s Airtel dismisses data breach reports amid customer concerns

According to a recent Dealroom report on the Spanish tech ecosystem, the combined enterprise value of Spanish startups surpassed €100 billion in 2023. In the latest confirmation of this upward trend, Madrid-based…

Spain’s exposure to climate change helps Madrid-based VC Seaya close €300M climate tech fund

Forestay, an emerging VC based out of Geneva, Switzerland, has been busy. This week it closed its second fund, Forestay Capital II, at a hard cap of $220 million. The…

Forestay, Europe’s newest $220M growth-stage VC fund, will focus on AI

Threads, Meta’s alternative to Twitter, just celebrated its first birthday. After launching on July 5 last year, the social network has reached 175 million monthly active users — that’s a…

A year later, what Threads could learn from other social networks

J2 Ventures, a firm led mostly by U.S. military veterans, announced on Thursday that it has raised a $150 million second fund. The Boston-based firm invests in startups whose products…

J2 Ventures, focused on military healthcare, grabs $150M for its second fund

HealthEquity said in an 8-K filing with the SEC that it detected “anomalous behavior by a personal use device belonging to a business partner.”

HealthEquity says data breach is an ‘isolated incident’

Roll20 said that on June 29 it had detected that a “bad actor” gained access to an account on the company’s administrative website for one hour.

Roll20, an online tabletop role-playing game platform, discloses data breach

Fisker has a willing buyer for its remaining inventory of all-electric Ocean SUVs, and has asked the Delaware Bankruptcy Court judge overseeing its Chapter 11 case to approve the sale.…

Fisker asks bankruptcy court to sell its EVs at average of $14,000 each

Teddy Solomon just moved to a new house in Palo Alto, so he turned to the Stanford community on Fizz to furnish his room. “Every time I show up to…

Fizz, the anonymous Gen Z social app, adds a marketplace for college students

With increasing competition for what is, essentially, still a small number of hard tech and deep tech deals, Sidney Scott realized it would be a challenge for smaller funds like…

Why deep tech VC Driving Forces is shutting down

A guide to turn off reactions on your iPhone and Mac so you don’t get surprised by effects during work video calls.

How to turn off those silly video call reactions on iPhone and Mac

Amazon has decided to discontinue its Astro for Business device, a security robot for small- and medium-sized businesses, just seven months after launch.  In an email sent to customers and…

Amazon retires its Astro for Business security robot after only 7 months

Hiya, folks, and welcome to TechCrunch’s regular AI newsletter. This week in AI, the U.S. Supreme Court struck down “Chevron deference,” a 40-year-old ruling on federal agencies’ power that required…

This Week in AI: With Chevron’s demise, AI regulation seems dead in the water

Noplace had already gone viral ahead of its public launch because of its feature that allows users to express themselves by customizing the colors of their profile.

noplace, a mashup of Twitter and Myspace for Gen Z, hits No. 1 on the App Store

Cloudflare analyzed AI bot and crawler traffic to fine-tune automatic bot detection models.

Cloudflare launches a tool to combat AI bots

Twilio says “threat actors were able to identify” phone numbers of people who use the two-factor app Authy.

Twilio says hackers identified cell phone numbers of two-factor app Authy users