Startups

GV invests in Home From College, a career platform for Gen Z

Comment

Image Credits: Home From College

Home From College, a career platform for young professionals and college students looking for their first job or internship, announced Wednesday that it raised $5.4 million in a seed round led by GV (formerly Google Ventures).

The new capital will go toward building out the platform’s main offering, “Gig,” a marketplace for companies to list jobs, ranging from part-time and internship opportunities to one-time projects and more long-term roles. Home From College features job listings from hundreds of top brands such as Poppi, Aquaphor, Burt’s Bees, Nivea, Urban Decay, Thrive Market, Peacock, and Steve Madden, among others.

The Los Angeles–based startup was founded in 2021 by Julia Haber, who founded WAYV, a marketing company that created “branded experiences” like pop-up shops on college campuses; and Kaj Zandvliet, a former banker at PineBridge Investments and financial analyst at Sony Music Entertainment.

Home From College had its genesis during WAYV-hosted events, where students would express their “fear of being unemployed when they graduated” and “not having their [college] major aligning with what they actually wanted to do in life,” Haber told TechCrunch. Other pain points include students being unable to find an enjoyable way to earn extra income during their time at college, or not qualifying for jobs due to an empty résumé.

Home From College aims to disrupt the traditional job search for Gen Z, who are gravitating toward more flexible opportunities outside of the 9 to 5. Some call Gen Z the “freelance generation,” with 67% of Gen Zers embracing freelance work and 71% prioritizing jobs with flexible working hours, per Fiverr. Gen Z is also exploring more creative roles, with many looking to build their careers in social media, entertainment, marketing, beauty, and fashion.

Haber wants Home From College to be a place for students to find gigs that fit within their busy lifestyles and provide valuable experience related to their career path and goals. So rather than applying for unpaid internships, they can take on side hustles like a social media ambassador or logo designer.

Image Credits: Home From College

“I work full time, so I’ve been using [Home From College] as a way to get side gigs,” Sierra Estevez, a recent graduate from SUNY Oneonta, told us. “I’m able to filter through the different gigs that are available to find opportunities that suit my timeframe or my schedule.”

When reviewing the marketplace, the majority of the listings are one-time gigs mainly focused on content creation or product testing, which many brands offer to get feedback from a younger demographic. The compensation varies widely. For instance, Nivea is currently offering $500 to create two TikTok videos. Smaller businesses offer much lower compensation, with one company offering just $15 to try a product and leave a review.

“All gigs on Home From College are paid … [it] helps weed out the [jobs] that feel maybe disingenuous to students or feel manipulative of their time because we know Gen Z cares a lot about that too… We always want to make sure that the opportunities for someone who is a career starter are always compensated realistically in terms of what the value exchange is,” Haber said. She added that the team reviews all the listings before they go live.

Image Credits: Home From College

Another way that Home From College caters to Gen Z and stands apart from other career sites is its interview feature where students answer questions from real companies, which they can post to their profiles. For instance, “If you had to describe your personal brand in one sentence, what would it be?” or “What role do you play in a group setting?”

In addition, the platform lets students show off their personality with fun cover designs for their profiles and colorful about pages that explain their background, experience, and what they’re looking for.

Students can also see the number of times companies have viewed their résumés and the total profile views they get on a weekly and monthly basis. Companies see a similar dashboard that tracks how many applicants are being reviewed and the number of contracts that have been signed.

Students can also receive messages from companies, giving them an opportunity to form connections with future employers.

“I actually get to talk to different people from these brands, whereas, with other platforms that I have tried, it’s a message that I put out or an application I’ve sent into an abyss that I never really hear back from,” Estevez added.

Home From College is also competing with design tools like Canva with its newest feature, “Resume Studio.” Although the templates offered on Home From College are arguably less advanced than Canva templates, they serve as a starting point for students who may have never made a professional résumé before. The résumé builder is still in beta, so the selection will likely improve over time.

Image Credits: Home From College

Home From College is free for students and has three subscription tiers for companies: Starter ($99 per month), Growth Mode ($199 per month) and Enterprise (price varies). Students are paid directly through Home From College’s platform and companies are charged a 20% service fee on top of each invoice price.

The platform has over 100,000 users. Home From College has helped facilitate “thousands and thousands” of hires, said Haber.

Home From College mainly caters to people just starting out in their careers, but the company wants to expand its product offerings to people who have been in the workforce for ten years or less.

The company previously raised $1.5 million from PEAK6 and angel investors.

More TechCrunch

Alphabet, Google’s parent company, is in advanced talks to acquire Wiz for $23 billion, a person close to the company told TechCrunch. The deal discussions were previously reported by the…

Google’s Kurian approached Wiz, $23B deal could take a week to land, source says

Name That Bird determines individual members of a species by identifying distinguishing characteristics that most humans would be hard-pressed to spot.

Bird Buddy’s new AI feature lets people name and identify individual birds

YouTube Music is introducing two new ways to boost song discovery on its platform. YouTube announced on Monday that it’s experimenting with an AI-generated conversational radio feature, and rolling out…

YouTube Music is testing an AI-generated radio feature and adding a song recognition tool

Tesla had internally planned to build the dedicated robotaxi and the $25,000 car, often referred to as the Model 2, on the same platform.

Elon Musk confirms Tesla ‘robotaxi’ event delayed due to design change

What this means for the space industry is that theory has become reality: The possibility of designing a habitation within a lunar tunnel is a reasonable proposition.

Moon cave! Discovery could redirect lunar colony and startup plays

Get ready for a prime week of savings at TechCrunch Disrupt 2024 with the launch of Disrupt Deal Days! From now to July 19 at 11:59 p.m. PT, we’re going…

Disrupt Deal Days are here: Prime savings for TechCrunch Disrupt 2024!

Deezer is the latest music streaming app to introduce an AI playlist feature. The company announced on Monday that a select number of paid users will be able to create…

Deezer chases Spotify and Amazon Music with its own AI playlist generator

Real-time payments are becoming commonplace for individuals and businesses, but not yet for cross-border transactions. That’s what Caliza is hoping to change, starting with Latin America. Founded in 2021 by…

Caliza lands $8.5 million to bring real-time money transfers to Latin America using USDC

Adaptive is a platform that provides tools designed to simplify payments and accounting for general construction contractors.

Adaptive builds automation tools to speed up construction payments

When VanMoof declared bankruptcy last year, it left around 5,000 customers who had preordered e-bikes in the lurch. Now VanMoof is up and running under new management, and the company’s…

How VanMoof’s new owners plan to win over its old customers

Mitti Labs aims to transform rice farming in India and other South Asian markets by reducing methane emissions by 50% and water consumption by 30%.

Mitti Labs aims to make rice farming less harmful to the climate, starting in India

This is a guide on how to check whether someone compromised your online accounts.

How to tell if your online accounts have been hacked

There is a general consensus today that generative AI is going to transform business in a profound way, and companies and individuals who don’t get on board will be quickly…

The AI financial results paradox

Google’s parent company Alphabet might be on the verge of making its biggest acquisition ever. The Wall Street Journal reports that Alphabet is in advanced talks to acquire Wiz for…

Google reportedly in talks to acquire cloud security company Wiz for $23B

Featured Article

Hank Green reckons with the power — and the powerlessness — of the creator

Hank Green has had a while to think about how social media has changed us. He started making YouTube videos in 2007 with his brother, novelist John Green, at a time when the first iPhone was in development, Myspace was still relevant and Instagram didn’t exist. Seventeen years later, posting…

Hank Green reckons with the power — and the powerlessness — of the creator

Here is a timeline of Synapse’s troubles and the ongoing impact it is having on banking consumers. 

Synapse’s collapse has frozen nearly $160M from fintech users — here’s how it happened

Featured Article

Helixx wants to bring fast-food economics and Netflix pricing to EVs

When Helixx co-founder and CEO Steve Pegg looks at Daisy — the startup’s 3D-printed prototype delivery van — he sees a second chance. And he’s pulling inspiration from McDonald’s to get there.  The prototype, which made its global debut this week at the Goodwood Festival of Speed, is an interesting proof…

Helixx wants to bring fast-food economics and Netflix pricing to EVs

Featured Article

India clings to cheap feature phones as brands struggle to tap new smartphone buyers

India is struggling to get new smartphone buyers, as millions of Indians don’t go for an upgrade and continue to be on feature phones.

India clings to cheap feature phones as brands struggle to tap new smartphone buyers

Roboticists at The Faboratory at Yale University have developed a way for soft robots to replicate some of the more unsettling things that animals and insects can accomplish — say,…

Meet the soft robots that can amputate limbs and fuse with other robots

Featured Article

If you’re an AT&T customer, your data has likely been stolen

This week, AT&T confirmed it will begin notifying around 110 million AT&T customers about a data breach that allowed cybercriminals to steal the phone records of “nearly all” of its customers. The stolen data contains phone numbers and AT&T records of calls and text messages during a six-month period in…

If you’re an AT&T customer, your data has likely been stolen

In the first half of 2024 alone, more than $35.5 billion was invested into AI startups globally.

Here’s the full list of 28 US AI startups that have raised $100M or more in 2024

Whistleblowers have accused OpenAI of placing illegal restrictions on how employees can communicate with government regulators, according to a letter obtained by The Washington Post. Lawyers representing anonymous whistleblowers sent…

Whistleblowers accuse OpenAI of ‘illegally restrictive’ NDAs

Business email compromise attacks are on the rise. Here’s how you can stay ahead of the hackers.

How to protect your startup from email scams

Featured Article

What exactly is an AI agent?

Regardless of how they’re defined, the agents are for helping complete tasks in an automated way with as little human interaction as possible.

What exactly is an AI agent?

Meta announced former President Donald Trump’s Facebook and Instagram accounts will no longer be subject to heightened suspension penalties, according to an updated blog post on Friday. The company says…

Meta removes special restrictions for Trump’s account ahead of 2024 elections

A Castro Valley resident was charged Thursday for allegedly slashing the tires of 17 Waymo robotaxis in San Francisco between June 24 and June 26, according to the city’s district…

Waymo cameras capture footage of person charged in alleged robotaxi tire slashings

Welcome to Startups Weekly — your weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. This…

Defending Russia’s EU neighbors

Cat-Wells said she started this platform because traditional hiring processes are exclusionary and often overlook skilled, talented disabled people.

A VC told Keely Cat-Wells to get a male, non-disabled co-founder — she balked, nabbed a $2M pre-seed round

A new study examines whether AI could be an automated helpmeet in creative tasks, with mixed results: It appeared to help less naturally creative people write more original short stories…

Experiment finds AI boosts creativity individually — but lowers it collectively

Featured Article

HeadSpin, whose founder is in prison for fraud, sold to PE firm in fire sale, sources say

In total, HeadSpin raised $117 million since its 2015 inception and was last valued at $1.1 billion in 2020.

HeadSpin, whose founder is in prison for fraud, sold to PE firm in fire sale, sources say