Meet Mediflash, a new French startup that wants to improve temp staffing in healthcare facilities, such as nursing homes, clinics and mental health facilities. The company positions itself as an alternative to traditional temp staffing agencies. They claim to offer better terms for both caregivers and institutions.
“It costs a small fortune to health facilities while caregivers are paid poorly,” co-founder Léopold Treppoz told me.
Traditional temp staffing agencies hire caregivers and nurses on their payroll. When a facility doesn’t have enough staff, they ask their usual temp staffing agency. The agency finds someone and charges the facility.
“When we started, we thought we would do a temp staffing agency, but more digital, more tech,” Treppoz said. But the startup realized they would face the same issues as regular temp staffing agencies.
Instead, they looked at other startups working on freelancer marketplaces for developers, project managers, marketing experts and more. In France, a few of them have been quite successful, such as Comet, Malt, StaffMe and Brigad — some of them even run a vertical focused on health professionals. But Mediflash wants to focus specifically on caregivers.
Professionals signing up to Mediflash are freelancers. Mediflash only acts as a marketplace that connects health facilities with caregivers. The company says caregivers can expect more revenue — up to 20% — while facilities end up paying less.
Of course, it’s not a fair comparison as temp staffing agencies hire caregivers. As a freelancer, you don’t have the same benefits as a full-time employee. And in particular, you can’t get unemployment benefits.
“But a lot of caregivers say that this isn’t an issue because there is a lot of demand [from health facilities],” Treppoz said. On the platform, you’ll find students in nursing school who want to earn a bit of money, professionals who already have a part-time job looking for additional work as well as full-time substitute caregivers.
Usually, facilities just want someone for three days because they’re running short on staff. Mediflash is well aware that health facilities usually work with one temp staffing agency and that’s it. That’s why the startup has a sales team that has to talk with each facility one by one. Right now, the startup is mostly focused on Metz, Nancy and Strasbourg.
Mediflash recently raised a $2 million funding round (€1.7 million) led by Firstminute Capital. Several business angels are also participating, such as Alexandre Fretti (Malt), Alexandre Lebrun (Nabla), Simon Dawlat (Batch.com) and Marie Outtier (Aiden.ai, acquired by Twitter).
So far, the company has managed 1,400 substitute days. Mediflash takes a cut on each transaction. The company now plans to expand to other cities all around the country.
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