Marketing O'Clock - Digital Marketing News

Platform change Defaults to Broad Match This week on Marketing O’Clock, is Google Ads being greedy to a (de)fault? The new default keyword match type paints with broad strokes. Plus, Google Ads puts a new ad format on the map and in Demand (Gen) tCPA insights are coming to an account near you. Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News 𝐁𝐫𝐨𝐚𝐝 𝐦𝐚𝐭𝐜𝐡 𝐞𝐧𝐚𝐛𝐥𝐞𝐝 𝐛𝐲 𝐝𝐞𝐟𝐚𝐮𝐥𝐭 - 6:18 🛠️ Cool Tool - 11:03 🔥 Take of the Week - 12:47 ⚡ Lightning Round ⚡ Paid - 19:37 Organic - 34:00 Social - 39:17 ⚙️ Working hard, or Hardly Working - 43:58 🔎 ICYMI - 46:23 🧠 Must Read Marketing Article of the Week - 49:00 🎉 Shootin' The Heck - 51:23

Google Ads Announces New Political Ad Policies This week on Marketing O’Clock, Google Ads releases a two policy system ahead of the 2024 election. Google is doing local a disservice with new LSA placements. Plus, Microsoft Advertising wants property managers to make themselves at home in the new Property Center. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google is making some updates to election ads - 1:22 Google is now showing Local Service Ads directly in the mobile version of the Google local business finder - 6:13 Microsoft has announced Property Center - 9:27 🛠️ Cool Tool - 11:31 🔥 Take of the Week - 13:24 ⚡ Lightning Round ⚡ Paid - 15:58 Organic - 24:39 Social - 34:48 ⚙️ Working hard, or Hardly Working - 40:07 🔎 ICYMI - 41:30 🧠 Must Read Marketing Article of the Week - 42:27 🎉 Shootin' The Heck - 44:45

Search Query Updates This week on Marketing O’Clock, we give Google Ads’ brand new Keyword updates a thumbs up. Local Advertisers are puLSAting with anger after a change to lead credits is announced. Plus, the June 2024 spam update is rolling out. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main NewsGoogle announced some updates to query matching - 1:17 Local Services Ads is transitioning to an automated lead crediting process for all its advertisers - 7:56 June 2024 spam update - 15:13 🛠️ Cool Tool - 15:59 🔥 Take of the Week - 17:04 ⚡ Lightning Round ⚡ Paid - 18:20 Organic - 25:41 Social - 35:37 ⚙️ Working hard, or Hardly Working - 39:55 🔎 ICYMI - 42:21 🧠 Must Read Marketing Article of the Week - 49:08 🎉 Shootin' The Heck - 52:19

Google Ads Removes Credit Card Payments This week on Marketing O’Clock, Google Ads is “Taking Credit”... removing credit card payment options from some accounts. Plus, we have Comments on a new YouTube feature and new Google Ads Content Suitability options aren’t suitable for us. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google ads is no longer accepting credit card payments - 1:57 Simplifying how you set content suitability setting starting September 2024 - 7:37 Youtube is testing a notes feature - 11:48 🛠️ Cool Tool - 13:52 🔥 Take of the Week - 15:35 ⚡ Lightning Round ⚡ Paid - 17:32 Organic - 26:40 Social - 37:15 ⚙️ Working hard, or Hardly Working - 42:36 🔎 ICYMI - 44:20 🧠 Must Read Marketing Article of the Week - 47:41 🎉 Shootin' The Heck - 49:46

Apple Intelligence Launches & Other Digital Marketing News This week on Marketing O’Clock, Apple takes a bite out of the AI wars with Apple Intelligence. A popular Meta Ad format is going to Die(namic) soon. Plus, IMAGEine the possibilities with image search coming to TikTok shop. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News BIG News from Tik Tok - 1:12 Meta’s Dynamic Creative is being fully phased out in favor of the “Flexible” ad format - 5:04 Introducing Apple Intelligence - 7:07 🛠️ Cool Tool - 9:14 🔥 Take of the Week - 11:00 ⚡ Lightning Round ⚡ Paid - 14:38 Organic - 22:31 Social - 29:13 ⚙️ Working hard, or Hardly Working - 33:10 🔎 ICYMI - 35:51 🧠 Must Read Marketing Article of the Week - 36:59 🎉 Shootin' The Heck - 39:37

Google “Improves” AI Overviews This week on Marketing O’Clock, Google is conducting an AI Over(re)view of their controversial new SERP features. Meta’s new test tries to prevent you from IGnoring ads in the feed. Plus, is this a stream come true? Advertisers can now access Netflix inventory in Microsoft Ads. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google AI Overviews improvements - Ray AIO Update - 1:14 Instagram is testing unskippable ads - 6:27 🛠️ Cool Tool - 9:48 🔥 Take of the Week - 10:40 ⚡ Lightning Round ⚡ Paid - 12:04 Organic - 22:58 Social -36:44 WTH - 42:07 ⚙️ Working hard, or Hardly Working - 43:39 🔎 ICYMI - 45:38 🧠 Must Read Marketing Article of the Week - 46:37 🎉 Shootin' The Heck - 48:44

This week on Marketing O’Clock, the SEO community is dripping with thoughts after a Google document leak reveals search ranking information. Plus, AI overviews are Goog Enough for shareholders despite user feedback and google is deprecating some “low usage” business profile features. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Search Leaks - 1:12 Checking in on AI Overviews - 12:49 Google Business Profile Call History & Chat Going Away - 21:31 🛠️ Cool Tool - 24:00 🔥 Take of the Week - 25:35 ⚡ Lightning Round ⚡ Paid - 27:37 Organic - 36:43 Social - 41:46 ⚙️ Working hard, or Hardly Working - 48:22 🔎 ICYMI - 51:06 🧠 Must Read Marketing Article of the Week - 51:46 🎉 Shootin' The Heck - 54:29

Google Marketing Live 2024 This week on Marketing O’Clock, we’re unpacking all the headlines from Google Marketing Live. Google wants advertisers to grow a (Power) pair, advertisers win the data with new pmax insights, a brand new feature for merchants in the SERPs, and Google is ADding shopping and search ads to AI overviews. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle Marketing Live Recap Philipp Schindler - 3:18Google Marketing Live Recap Vidhya Srinivasan - 9:22Google Marketing Live Recap Sylvanus Bent - 13:29The POWER PAIR - 20:11Google Marketing Live Recap Tim Frank - 22:43Google Marketing Live Recap Best of the Rest - 26:00Sundar Pichai on AI-powered search and the future of the web - 33:50🛠️ Cool Tool - 39:50🔥 Take of the Week - 41:39⚡ Lightning Round ⚡ Paid - 43:14Organic - 48:41Social - 58:25⚙️ Working hard, or Hardly Working - 1:03:31🔎 ICYMI - 1:05:05🧠 Must Read Marketing Article of the Week - 1:06:32🎉 Shootin' The Heck - 1:08:37

Google I/O 2024 This week on Marketing O’Clock, I/O you a recap of all the AI announcements from the past week. Plus, Google untangles web results in search, and publisher referrals from Facebook have declined by 50%. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News AI Wars - 4:17 Google I/O Announcement week! - 10:56 Onto the BIG News - 13:02 Google Search Liaison - 26:26 Publisher Referrals from Facebook have dropped 50% - 30:12 🛠️ Cool Tool - 32:47 🔥 Take of the Week - 34:20 ⚡ Lightning Round ⚡ Paid - 36:53 Organic - 44:18 Social - 49:31 ⚙️ Working hard, or Hardly Working - 57:05 🔎 ICYMI - 59:41 🧠 Must Read Marketing Article of the Week - 1:01:04 🎉 Shootin' The Heck - 1:03:29

Site Reputation (Google's Version). New Abuse Policy Is Rolling Out. This week on Marketing O’Clock, site owners are cutting coupons after Google begins enforcement of the new site reputation abuse policy. Plus, Meta launches new creAtIvity tools for advertisers and Google can’t DOJ any more questions as the antitrust trial comes to a close. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google has begun the enforcement of site reputation abuse policy - 3:28 Meta launches AI powered Ad creativity tools - 10:00 How Google harms search advertisers in 20 slides - 11:51 🔥 Take of the Week - 21:48 🔎 ICYMI - 23:03 ⚡ Lightning Round ⚡ Paid - 26:14 Organic - 31:42 Social - 43:53 ⚙️ Working hard, or Hardly Working - 49:32 🛠️ Cool Tool - 51:43 🧠 Must Read Marketing Article of the Week - 52:47 🎉 Shootin' The Heck - 55:13

March 2024 Core Update Rollout Complete #googlecoreupdate #googleads #googleadsense This week on Marketing O’Clock, Google finally put a COREk in the March 2024 Core update, new PMAX updates are insight(s), Google Publisher Center will stop allowing you to add new publications, and Google Ads is hitting pause on keywords with no impressions. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News The March 2024 core update is FINALLY complete! - 4:04 Barry’s charts with Greg - 9:09 Several PMAX Updates have been announced - 11:04 Google Publisher Center to stop allowing you to add publications - 14:14 Google Ads will automatically pause low-activity keywords -16:35 🔥 Take of the Week - 19:28 🔎 ICYMI - 20:32 ⚡ Lightning Round ⚡ Paid - 21:11 Organic - 38:20 Social - 46:51 ⚙️ Working hard, or Hardly Working - 50:39 🛠️ Cool Tool - 53:57 🧠 Must Read Marketing Article of the Week - 55:05 🎉 Shootin' The Heck - 1:00:25

Chrome’s Third Party Cookie Phase Out Delayed Again This week on Marketing O’Clock, third party cookies will live to see another year in Chrome and Prabhakar Raghavan gives Google a rallying cry. Plus, TikTok… is time running out for the app in the US? SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google delays third-party cookie demise yet again - 6:13 Prabhakar Raghavan had an “important message” for employees at an all-hands meeting - 8:22 it’s looking like tik tok could actually be banned… - 14:30 🔥 Take of the Week - 16:47 🔎 ICYMI - 22:00 ⚡ Lightning Round ⚡ Paid - 23:31 Organic - 34:02 Social - 43:22 ⚙️ Working hard, or Hardly Working - 52:00 🛠️ Cool Tool - 54:01 🧠 Must Read Marketing Article of the Week - 55:02 🎉 Shootin' The Heck - 59:00