As your website grows, internal searches become more important. People want to find what they’re looking for quickly and without any hassle. Provide a good experience like this, and they’ll stick around longer and be more likely to take the actions you want — sign up for your newsletter, fill out the lead gen form, or even buy a product. If you have thousands of visitors, a 2% bump in conversion rate is a big deal.
The good news is that, if you’re using WordPress, it includes a built-in search function. The better news is that you can customize it to extract every possible bit of value from this super important part of your site.
You’ll want to make sure your search is easy to use and navigate. You should include filtering options, infinite scrolling, and highlighted search terms. On top of that, your search page should be optimized for mobile devices.
In this article, we’ll talk about why it makes sense to create a WordPress custom search results page. Then we’ll show you four ways to do it. After that, we’ll discuss some best practices and explain how using Jetpack Search further enhances the user experience.
Continue reading → How to Customize Your WordPress Search Results Page