FoxyMoron

Your brand story is your business's unique identity. How you talk about your story forms the core of your ‘brand messaging.’ Brand Messaging = Brand Voice + Value Proposition + Key Message + Tone. Establishing a brand message is a thoughtful process. Here’s our structured approach to crafting a compelling brand messaging outline for our clients: Step 1: DEFINE: What core values, unique attributes, and desired perceptions define your brand’s essence and differentiate you from competitors? Step 2: RESEARCH: Who are your target customers, what are their primary needs and pain points, and what motivates their purchasing decisions? Step 3: CRAFT: What is the main message and value proposition you want to communicate, and what tone of voice will best resonate with your target audience? Step 4: TEST & ITERATE: How is your audience responding to the messaging, what feedback are you receiving, and what metrics can be used to measure and improve its effectiveness? Step 5: INTEGRATE: How can visual design elements support and enhance your core message while ensuring consistency and cohesion across all brand touchpoints? Step 6: RESULT The result is a well-crafted brand message that leads to long-term positive outcomes compounding over time. Some of which are: - Deeper connections - Higher loyalty - Competitive advantage - Meaningful engagement It’s not just what you say, but how you say it—crafting a loud silence that resonates and builds lasting ties. #brandstory #foxymoron #zoomedia

We don't just plan, we strategize – with a deep curiosity to understand what truly makes your brand tick. Our research explores extensively, uncovering insights that spark brilliant ideas. We translate those ideas into clear, concise solutions that break through the clutter and get results. We're here to elevate your brand, one insightful conversation at a time. #foxymoron #zoomedia #brandstrategy

We’ve been all for prioritizing holistic well-being. A healthy body supports a healthy mind—the ultimate asset in 2024. Our office dress code? A smile! Because positivity powers productivity. From desk yoga to rejuvenating facial exercises, we’re making wellness a part of our daily grind this World Yoga Day! Across Bombay, Bangalore, and Gurgaon with inspiring guest speakers: Bombay: kunjan Paul Gurgaon: Tushar Bhatt reinforcing our commitment to employee wellness to take the first step towards a healthier you! 🧘🏻♀️ #ZooMedia #Wellness #WorldYogaDay With: FoxyMoron, Pollen, The Rabbit Hole, The Starter Labs , XP&D & Zoo Global

What happens when we enter into the ultra-edge Indian gaming space? We rule the game! We are excited to unveil our latest case study on how we used a 2-step strategy of "Aware, Acquire", and leveraged audience engagement to create demand generation for WD_Black. Through meticulous optimizations at the creative and platform levels, we attracted an abundance of entries. The campaign was unleashed across social media platforms, leveraging performance max, discovery with custom intent, and interest-based targeting. As a cherry on top, our remarketing audience tactics enhanced optimization, expanding our reach to new horizons. To know more, watch the case study below! #FoxyMoron #ZooMedia