boAt Lifestyle

In today’s news, boAt thanks the iconic musician Jasleen Royal for making us “love (you) zindagi” with her beautiful voice. Happy birthday to our newest boAthead✨

We are proud to announce that we’ve won three Abby's Awards and are thrilled to share why! The ‘Right The Song' campaign bagged a Bronze! We transformed Bollywood tunes with 'AI-tem,' our AI lyric generator, creating songs that uplift and respect women- a real shift in music narrative.🙌 'The Breakthrough Music' campaign bagged Silver for turning billboards into stages. Each billboard featured a QR code that directly played songs from emerging artists, effectively boosting their exposure. 🎶 'The Speed boAt' campaign won Bronze! We skipped traditional ads and brought YouTube star IShowSpeed to India for the cricket World Cup, resulting in a huge spike in engagement with zero ad spend.😎 Each campaign was about innovation, impact, and, most importantly, breaking the mold. Here’s to more creativity and more unforgettable moments! PS: Speed did come for this picture and wasn’t photoshopped😌 #Achievements #InsideboAt

As a brand who follows the philosophy of #DoWhatFloatsYourboAt and keeps on experimenting, we encourage our sailors to bring their uniqueness on board. Our Design Lead, Nikunj Goyal recently set sail across Europe and used the cities of Spain and Amsterdam as his canvas to create art. Being the first Indian to visualise something this unique is not his first time. At boAt, he encourages others to view the blank spaces through his perspective. From creating interactive wall murals to creating the first AR interactive packaging in India, Nikunj has helped raise the bar of art and technology in our industry. Stories like this makes us believe that when hustlers go out on street, they just don’t create art, they create history!

The LinkedIn Admin you expected: <serious content> The LinkedIn Admin you got:

Thank you team India for making 29.06.2024 a day to remember!🇮🇳✨ #INDvsSA #T20WorldCup

Only a World Cup victory can help save the nation from the “Choo Lo” Edits Syndrome (CLES)👀 #INDvsSA #T20WorldCup

This World Cup, we have come up with a gift for Team England.🎁 “Watch” and share your opinions on our new features.⌚️🙌 #IndvsEng #T20WorldCup2024 #Innovations

Live concerts? The sound of thunder? Every sound that brings you a thrill is what makes the listening experience phenomenal and immersive. This has helped us upgrade our tech and introduce Spatial Sound to our devices creating a level of realism while bringing you closer to the action. What is Spatial Sound? An audio technology that makes you feel as if the sound is coming from different dimensions, creating an immersive audio environment. The clear advantage of spatial audio is the enhanced sound quality, providing listeners with a more realistic soundstage to elevate their entertainment experience. Being an audio-led brand in a country where entertainment brings people together, we strive towards making the experience richer using sounds. Experience Spatial sound with our bestseller Airdopes Supreme and get life like music experience.

Here's to the gems that AI could never beat. ✨ Happy Music Day!

This World Music Day, we're all about celebrating human creativity. We invited boAthead Jasleen Royal to challenge AI to write a new verse for "Heeriye." Spoiler alert: AI is smart, but it can't match the magic of human emotions.