Jerome Baltrusaitis

How Is Maison Linea Revolutionizing Creative Workshops? Discover the Inner Workings and Artistic Vision. #MaisonLinea #CreativeWorkshop #ArtisticInnovation #DesignTrends #CreativeIndustry #WorkshopInsights #ArtistryAndCraftsmanship #InnovativeDesign #CreativeVision #IndustryExcellence

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Caring and acting for the respect of Perfumery and the Perfumers. To the 342 persons who have “liked” this video and to the public and fashion designers who probably do not know, please find below another take on it:   - in a video on creativity and the “art of fragrance”, a business director sits at the fragrance organ, like working among ingredients, like a Universal Music manager at Taylor’s Swift guitar trying to play around and explaining people how we play the guitar and "always" in the same way over here at Universal.   The Master perfumer, however, is relegated to the staircase. Btw you can tell this organ is kinda untouched expo organ, not a real hardcore organ where you actually weigh day and night. Advice for your next video: Broadway NYC would create a better set design than Paris suburbs.   More Diktat - 2 managers trying to explain like 2 Sony managers trying to explain how you create a musical accord starting with 2 to 3 notes 🥴 Btw the official definition of an accord is at least 3 ingredients. Read the Charter of the International Perfumer’s Association. I am adding my comments to it soon. - non, “tout l’art du parfumeur” n’est pas “de reproduire une ordeur de la nature”. I suggest you take a class in perfume education and art education before teaching. Unless, perhaps in your case, this is "all the art of the perfumer" (is exact translation) in order to replace expensive tuberose and orange flower absolutes with cheap reconstitutions and lobbying the EU for the latter. Or is it not? - L’Oréal-Paris dictates what goes inside the bottles of more than a dozen brands from France, Italy, USA etc. Yet, according to this video, there is only one way of creating. 2-3 ingredients, accord, blablabla. Let’s have the Sony managers explain to the public that all guitarists start with the same method. Unless, perhaps in your case, you are forcing all perfumers and projects to start in your own way, the same way. - It is well-known that the perfumers submitting to L’Oréal do not know whether they submit an idea for Cacharel, Ralph Lauren, Margiela or even at times shampoos. They submit to a so-called “basket”. Yes for Yves Saint Laurent or Victor & Rolf, you have to submit to a “basket” that feeds also into Cacharel, Lancôme or Diesel. In France we put baguette, cheese and onions in a basket. Not a wonderful woolen Yves Saint Laurent fashion piece. In any event, the “total immersion into each brand” statement could be kept a little quieter. Constant pursuit of “subtle balance”: How diverse and respectful of each brand spirit this is too. Diesel is all about subtle balance.  - “thousands of modifications between us and the perfumers” Isn't this pure torture. Anyone should feel appalled by that. In the same sentence you call perfumers “geniuses”, yet you impose on them thousands of mods? And what mods? I can assure you they know how to create in less than that. For the public: these modifications are all for free. -continues in comments-  

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🌟 Exciting Times Ahead at LVMH! 🌟 As Bernard Arnault, the visionary leader behind the €400bn luxury empire, navigates the question of succession at LVMH, the stage is set for a captivating journey into the future of luxury retail. With all five of Arnault's children poised to play key roles in the company, the path to leadership is brimming with possibilities. 👩‍💼 Delphine's Experience: With Delphine's seasoned expertise in iconic brands like Christian Dior, her ascension could ensure continuity and excellence in craftsmanship, maintaining LVMH's prestigious standing in the industry. 🚀 Alexandre's Innovation: Alexandre's innovative ventures at Rimowa and Tiffany & Co. hint at a dynamic leadership style, ready to embrace new trends and expand LVMH's reach to diverse audiences through groundbreaking collaborations. 🤝 Collegial Approach: Alternatively, a collegial approach, where each Arnault scion oversees different divisions, promises a diversified and agile leadership structure, fostering autonomy and specialization within the company's rich portfolio of luxury brands. As the global luxury market continues to evolve, Arnault's decision will shape LVMH's trajectory for years to come. Whether it's continuity, innovation, or decentralization, each scenario offers unique opportunities to uphold LVMH's legacy while embracing the future of luxury retail. Exciting times lie ahead for LVMH, and I'm thrilled to witness the unfolding of this remarkable journey! 🌟 #LVMH #LuxuryRetail #LeadershipSuccession #Innovation #FutureofLuxury Source: https://lnkd.in/d9Q_QmFr

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News from one of our #ebiamember: end of May, two emblematic Italian co-founding families operated a change. The Tura family becomes the sole shareholder of the Italian #beddingmanufacturer Dorelan - Dormire Bene, Vivere Meglio. The consensual exit of the Bergamaschi family took place in a spirit of mutual respect and confidence in the future. #mattresses #furniture #business #beddingindustry https://lnkd.in/gGgcfPvS

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Eco regulations 🌿 are not simple, yet crucial to understand - as beyond compliance, some will represent a real cost or benefit for your products 💸 #Ecomodulation is one of them. In the 2nd post of athena studio's series on the French regulations, we get super concrete with a case study that breaks down the associated eco-modulation premiums: meet the Nour sweater 👕 👉 Key take-away? Eco-modulation premiums will influence product margins. At athena studio we believe profitability should be part of early product development, and so eco-modulation and its implications 💰 will be too. 👉 Stay tuned for the next post where we'll provide a deep-dive into... what precisely makes a design #durable! #fashion #fashiontech #sustainability #design #data

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From Conception to Creation: How luxury brands like LV make masterpieces. An interesting peek into the value of team work! #luxurybrandmanagement

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Success is not predictable, your mindset is. Here are 5 things to be more successful both in business and life: - 𝐆𝐞𝐭 𝐚 𝐏𝐡𝐃 𝐨𝐟 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 : leverage your strengths, control your emotions and address your weaknesses. - 𝐀𝐯𝐨𝐢𝐝 𝐚𝐦𝐛𝐢𝐯𝐚𝐥𝐞𝐧𝐜𝐞 : make quick decisions and commit to making them right. - 𝐓𝐚𝐤𝐞 𝐫𝐞𝐬𝐭𝐬: an overwhelmed mind can't perform at peak. - 𝐆𝐞𝐭 𝐚 𝐜𝐫𝐲𝐬𝐭𝐚𝐥 𝐜𝐥𝐞𝐚𝐫 𝐯𝐢𝐬𝐢𝐨𝐧 : energy goes where attention flows. - 𝐒𝐞𝐞𝐤 𝐩𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐢𝐧 𝐞𝐯𝐞𝐫𝐲 𝐟𝐚𝐢𝐥𝐮𝐫𝐞: consciously shift your mind to find a positive learning in each failure. In summary ... Forget predicting outcomes; Focus on your mindset and surpass your own expectations. ~~~ ✨ Follow me for more posts like this ♻️ Reshare if you agree #performance #Success #Happiness #mindset

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LVMH takes visitors of Viva Technology 2024 into its Dream Garden. LVMH, a partner of the event, is once again showcasing the innovations built by its Maisons and its ecosystem of startups to shape the future of luxury. Reflecting LVMH's mission to inspire oneirism, the Dream Garden invites visitors on a unique journey into the hearts of the Group where technology, craftsmanship, creativity, and sustainability meet. From the moment you step through the entrance, Christian Dior Couture sets the stage with interactive displays. AI and GenAI technologies come alive, enhancing everything from window displays to logistics, and providing personalized customer experiences. Close by, Loro Piana invites visitors to experience Silhouette. This interactive platform uses AI to create your digital twin, perfectly dressed in Loro Piana clothing tailored to your style and body shape. As you walk through the place, you enter the world of Louis Vuitton where they introduce the Extraordinaires AI-Configurator, a tool designed to enhance the in-store experience. This AI assistant helps advisors suggest personalized product recommendations based on a customer's photo or preferences, making each visit unique. All this is a brilliant fusion of technology and fashion that personalizes the luxury experience like never before. 🚀 —————————————————————————————— I'm Farah, a luxury Marketing expert, willing to share my expertise and passion to the world. 🌍 👉🏻Follow me for more captivating insights into the fast-paced world of luxury.👉🏻 #VivaTech #LVMH #Innovation #AI #FutureOfLuxury #TechAndCraftsmanship #CustomerExperience

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E-commerce: le Nouveau commerce de Proximité 🛍️ Today, the share of e-commerce in the sale of products is estimated by FEVAD at 12.5% of overall commerce in France. 🇫🇷 This growth is partly explained by the context of the pandemic, which pushed many merchants to develop their online presence to maintain their activity. It is also linked to the evolution of consumer purchasing behaviors, which increasingly favor online purchases. 💻 As per Fevad's E-commerce audience barometer: 1st quarter of 2024, Temu gains two places again. Arrived in France in the 2nd quarter of 2023, the Chinese site had established itself in 11th place in the ranking by the 3rd quarter of 2023. It now occupies 5th position, with 2.2 million Internet users visiting every day, 600,000 more than 6 months ago. Alipexpress is 11th and Shein is 12th. 📈 As per France Num, E-commerce is very popular with Generation Z, who make more than half of their usual purchases online. In general, 90% of these young consumers buy online. 👥 While eco-responsibility is a trend that is emerging among Gen Z, 8 out of 10 online shoppers have prioritized quality over quantity in 2023 and avoid returning products. For Generation Z, a product or service must be both ecological and economical to encourage purchase. 🌎 In 2023, growth in the online services sector continued, with an increase of 20% over the year, with an increase of 12% in transactions and 7% in the shopping basket, which contrasts with 10 years pre-pandemic, which saw a decrease in shopping basket! 📊 When we see the Top 20 e-commerce websites published by Fevad, we notice that price remains the key point, even if buyers claim to be eco-responsible. Moreover, 89% of French people are ready to boycott a brand if they believe they lack information or feel duped. A good point is that second-hand is well-placed with Leboncoin and Vinted, respectively 3rd and 6th. 📈 While the percentage of digital shoppers will continue to grow, new technologies are appearing that will continue to benefit platforms (AI). Social selling will be part of the habits of consumers. (Zara will test live shopping in the UK, Europe, and the US before the end of the year, as this format is already very popular in China). 🤖 The retail sector in France represents a vibrant and dynamic industry; however, many brands must perform their digital transformation if they want to survive. We have seen post-Covid, so many brands disappear from the landscape. 🌆 While in the past, local commerce was the small shop under your apartment, local commerce is now closer, and it is the shop you want to access from your sofa! 🛋️ #ecommerce #brands #localcommerce #growth Picture credit : Fevad

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🚀 The Origins and Rise of Hoka Shoes 🚀 Hoka was founded in 2009 by two French entrepreneurs, Jean-Luc Diard and Nicolas Mermoud, driven by a shared passion for mountain running. They set out to create a sneaker that excels on diverse terrains like dirt, lava rocks, and trails. By 2012, Deckers acquired Hoka with the ambitious goal of transforming it into a billion-dollar line. Hoka's Smart Business Strategy Hoka’s success is not just about innovative design but also a shrewd business strategy: Controlled Distribution: Maintaining high demand by carefully controlling distribution and avoiding market saturation. Premium Positioning: Prices range from $125 to over $250, reinforcing the brand's premium status. Global Reach and Collaborations: Shipping to over 60 countries, collaborating with brands like Free People and designers like Nicole McLaughlin, and launching a kids’ collection in 2023. What Makes Hoka Shoes Stand Out? 🔹 Extreme Cushioning and Comfort: Hoka shoes feature a marshmallow-like midsole, a cradling foot frame, and a meta-rocker design for ultimate comfort and propulsion. 🔹 Bold and Unique Design: With vibrant neon colors, an oversized look, and a prominent logo, Hoka shoes appeal to both healthcare workers and fashion enthusiasts. Growth and Future Prospects Despite being smaller than giants like Nike and Adidas, Hoka has consistently increased its market share. With Deckers' stock on the rise and continued expansion, Hoka is poised to become a major player in the footwear industry. #Hoka #RunningShoes #FootwearInnovation #BusinessGrowth #Comfort #Cushioning #businessInsides

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How to Retro Scent – Yourself & Your Home? Introduction Retro styling is fashionable and you see it everywhere but what about a ‘retro scent ‘? Which fragrances should you use to ‘retro perfume ‘? Making yourself or your room feel retro is not just about clothes, shoes, paint and furniture. Atmosphere is everything and for this you need... Read more here: https://lnkd.in/eY8nZCFn Evergreen,Fine Fragrances,Home Fragrance,Lifestyle,Social Media,Trends,fragrance,instaperfume,Interiordesign,London,Love,Natural,niche,perfume,Perfumelovers,retro,retroperfume

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Day 24 : 30 DAYS 30 BRANDS Challenge! 💄✨ Did you know this interesting fact on CHANEL? 💫 #CHANEL #BrandFacts #FunFact #30Days30Brands #DidYouKnow #CHANELNo5 #PerfumeHistory #LuxuryFragrance #IconicBrands #FashionHistory

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Day 24 : 30 DAYS 30 BRANDS Challenge! 💄✨ Did you know this interesting fact on CHANEL? 💫 #CHANEL #BrandFacts #FunFact #30Days30Brands #DidYouKnow #CHANELNo5 #PerfumeHistory #LuxuryFragrance #IconicBrands #FashionHistory

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Day 24 : 30 DAYS 30 BRANDS Challenge! 💄✨ Did you know this interesting fact on CHANEL? 💫 #CHANEL #BrandFacts #FunFact #30Days30Brands #DidYouKnow #CHANELNo5 #PerfumeHistory #LuxuryFragrance #IconicBrands #FashionHistory

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Post 2 #VivaTech: LVMH's Dream Garden redefines omnichannel LVMH exhibit was a unique journey of tech, craftsmanship, innovation, and creativity from LVMH Maisons. After listening to speakers, immersing myself in panels, testing innovative experiences and discussing with startups nurtured within La Maison des Startups - LVMH, I'd like to highlight three unique experiences that stood out to me for their potential to enhance omnichannel journies through key principles. Louis Vuitton's Les Extraordinaires AI-Configurator is a transformation for client assistance: This AI-powered tool allows sales assistants to focus fully on clients while the AI handles product recommendations. Using Natural Language Processing (NLP), as Stephan Emanuely demonstrated to me, the AI configurator listens to the sales assistance, understands client preferences and generates personalised suggestions. This streamlines the purchasing process, facilitates upselling and cross-selling, and provides real-time information on product availability and lead times, enriching the client-sales associate dialogue for a more meaningful and efficient shopping experience. The rise of AI-powered recommendation tools, as seen in SEPHORA Store of the Future and Moët Hennessy's AI sommelier, showcased by Mélanie S., has transformed how consumers discover and engage with products. The LV AI-Configurator takes this trend to new heights. Loro Piana Digital Silhouette is transforming personalisation:  Bruno Grangeiro, IT innovation manager showed me the coolest try-on solution I came across at the conference. The journey starts with a scan to detect measurements. This data is processed by a generative AI algorithm, creating a doppelganger and a personalised digital lookbook of Loro Piana garments tailored to body shape. This tech enhances sales through better visualisation, increases engagement, and streamlines inventory management by understanding customer preferences. It is also a way to connect with younger audiences and foster deep storytelling (clients of the brand likely know their devotion to the amazing storytelling behind their world-class fabrics). Bvlgari's Allegra Mixology Co-Creation:  Generative AI mixology experience invites customers to become the "DJ" of their own fragrance journey. By blending various essences, customers co-create a unique scent that reflects their individuality. This interactive and personalised approach to fragrance selection elevates the experience from a mere purchase to a creative expression. I enjoyed discussing with Chiara Ambrosi how this experience contributes to a high conversion rate and the amazing artefacts that clients co-create with Bulgari. Congrats Ennio Piccirillo, MBA. These experiences collectively demonstrate LVMH's commitment to transforming retail into a personalised, engaging, and customer-centric journey. What was your favourite? #VivaTech2024 #Innovation #Omnichannel #LuxuryTech #RetailInnovation #FutureOfRetail #GenerativeAI

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