Albert Pereta

For anyone wanting to learn more about how we're working on AI as a design team here at Klaviyo, have a listen to this interview with Alexandra Holness

14

Check out the 4 step exercise at the end of the article. Excellent advice.

2

Great read about the current and future position of Product Design in tech. Could not agree more. "Design workflows at most tech companies follow an incredible number of structured tasks: for each project, designers must create user personas, user stories, journey maps, wireframes, user interviews, and much more. These concepts originated in the service design industry and initially helped facilitate a very human-focused design process – which, of course, is good. However, driven by a desire from businesses to turn design into a process-heavy, measurable function, we’re filling our time with checklists instead of focusing on the very thing that makes designers relevant: our ability to propose new points of view and delight users with meaningful experiences. These core competences that were inherited from graphic design have been replaced with a poor man’s version of an anthropology major where the act of design is mostly based on averaging user opinions." https://lnkd.in/dwJhER7e

30

A designer's true seniority is not determined by their title, but by their proficiency in both execution and strategic thinking. The trait of a truly senior designer lies in their ability to seamlessly navigate between these two critical roles. 😊

30

8 comentarios

I’m going through an iterative design process with a XFN team right now. We know we’re solving the right problem because we get repeadted validation that the value prop aligns to user needs, but the experience doesn’t provide that outcome in an easy/intuitive way. So we iterate and iterate some more, each time finding ways to better achieve the outcomes we’re targeting. This process is messy. You learn that your initial assumption were off so you lean on failure to improve incrementally. It means as a designer you need to be vulnerable…that it’s not about you providing all “the answers” to your team in a beautifully packaged deck/speck. You need to show what’s “behind the curtain” and bring them along during your process. Show your thinking and learn to interpret feedback. Approach everything as a hypothesis, remain curious, explore and share.

8

5 comentarios

With the rapid adoption curve of AI, users are expecting more ‘magic' from their digital tools and products. Great piece here about the relevancy and reframing of the value of design when building a non-deterministic digital experience: “Sophistication, in prompting, comes from deeply understanding the user — their attitudes and behaviours towards this experience — and integrating that knowledge into the prompt. This is even more important than with traditional software interactions because of the open-ended nature of conversational experiences. As noted by designer, Emily Campbell, “the more autonomy that users have to direct computers to their personal whim, the better they will expect computers to understand them and anticipate their needs.” Logan Kilpatrick, head of developer relations for OpenAI, boils it down to “context.” The model needs context to do its perform a specific task well. This makes prompting an “inherently human” task because it requires that we understand the nuances of what people are trying to achieve.”

8

1 comentario

It’s Thursday! Let’s talk about DESIGN DISCOVERY and how to make it PRACTICAL. Discovery is an essential part of the design process. In discovery, designers build a shared understanding of the problem and the design direction, establishing a foundation for all future design decisions. What does that foundation look like? In PRACTICAL DESIGN DISCOVERY, I describe three kinds of things to put into this foundation: → Principles: Enablers that help you make decisions → Concepts: Ideas that establish a big picture or north star → Models: Representations of the user experience When you draw a conclusion from user research, that’s a principle. When you say “our product is like a concierge for kids activities,” that’s a concept. And when you sketch out a flow chart or wireframe an important screen, that’s a model. Each of these contributes to the foundation that informs further design decisions. You’re not just creating these for yourself. The other people on your team – product managers and business stakeholders and developers – need to contribute to this foundation. These things – principles, concepts, and models – are the way you draw others into the discovery process. Sometimes managers tell designers to cut principles and concepts out of their process. I get it: Models are accessible because they are tangible representations of the final product. Even a flow chart is easier to react to than an unmoored design principle or a big idea. In discovery, however, you can’t model every aspect of a product. The point of discovery is to set the direction. Models provide enough of a view into the final product to get buy-in on that direction. But they’re not the whole picture. Principles provide guidelines for making decisions that the models do not cover. They establish constraints on the design process. Concepts align everyone around the product’s purpose or essence. They paint a picture of what the world looks like with the product in it. Both are helpful for decision-making. You don’t need to break the bank creating principles or concepts, or even models. Use a text file to capture statements as they jump out during the design process, like “never show a data visualization without context or explanation [a principle]” or “this is a mash-up between a to-do list and a calendar [a concept]”. Use models to illustrate principles and concepts. When folks provide feedback on the models, ask them about the concepts and the principles. “You said you were worried about the fields on this screen, but it aligns with our principle of ‘only ask for information when needed.’ Are there circumstances when the principle doesn’t apply?” Every part of the foundation – principles, concepts, and models – is a hook for a conversation with the entire team about the direction of your product. Looking for more ways to refine your discovery practice? Grab a copy of PRACTICAL DESIGN DISCOVERY! https://lnkd.in/dtar-e2

38

2 comentarios

I'm joining Femke for a 60-minute live event about building a culture of design in a startup as a team of one. Early-stage startups often have engineering-heavy teams with room for only a single designer or none at all. In an environment like this, designers need help to have their voices heard. It's challenging to build a design culture in companies like this and it presents the designers with a unique set of challenges. But it doesn't have to be like this. Designers can build a culture of design within a company by finding design champions in non-designers. These champions can be engineers, product managers, or other team members. They can help move design forward by their active participation in design. Join us live on Jun 5th ↓ https://lnkd.in/e6kExFqY P. S. 137 designers have already signed up.

68

4 comentarios

🚩 Red flag in a pitch for a new marketplace: it is all about UX. "We can make the experience so much cleaner/simpler/easier!" Below is the eBay homepage in 1999 when it was absolutely on fire. It is decidedly not clean, simple, or easy. In the early days, the only thing that matters is liquidity: making it more reliable for buyers to find sellers and for sellers to find buyers. Successful new marketplaces start with an insight about how liquidity could be much better. For example, how to tap into supply that was previously under-utilized, or how to aggregate fragmented buyers in a new way. UX becomes important for marketplaces at later stages, but only once liquidity has been solved.

190

37 comentarios

Have a look at my latest article "User Interviews Made Simple". A comprehensive user interview guide for designers who want to do it all! 😉

17

AutoLayout in UI design is the ability to create responsive, adaptable user interfaces that flow naturally to various screen sizes and orientations is fundamental to its application. Through the intelligent setting of layout constraints. I'm open to design gigs, remote, hybrid in mid-level roles in Product Design. Recommendations will be highly appreciated. Designers may make sure that interface elements are properly sized, aligned, and spaced in relation to one another and the device's screen by using autoLayout. By offering uniformity and usability across many platforms, this dynamic approach to layout improves the user experience while also saving time and effort when designing for several devices. Also, autoLayout makes it easier for designers to swiftly iterate and prototype by enabling them to experiment with various layouts and configurations without having to make manual tweaks. Because of its adaptability, which fosters creativity and innovation, designers are free to concentrate more on creating compelling user experiences than on the finer points of technological execution. My Portfolio : https://lnkd.in/ds4ShU-J Kindly repost, recruiters might be on your timeline. #autolayout #uidesign #uitips #uijobs #uxdesign #productdesign #opentowork #opentocollaborate #opentoconnections

3

Beware differences in developer and business language. When siloed, they can speak completely different languages. Whether you're a leader, developer, or both, it's great to have the knowledge to translate between the two. #developers #leaders #business

3

interesting study of the common user patterns for scanning content https://lnkd.in/dBmTf2dA

5

As designers, understand your trade show-attending personas well enough and you’ll learn a lot in a short time about users and product market fit. Big screen Figma product demos look great and drive sales pipeline, but past the show, themes always emerge from dozens of candid conversations with real users. #agtech #design

22

Make it POP? At some point in their career, every designer has heard the request to make an element "pop more". The premise is simple: to draw attention to a particular element in a layout, make it stand out. However, in practice, the opposite effect often occurs. https://lnkd.in/gjvst-Td

1

I recently read Matt Scharpnick’ piece on UX Design for Generative AI: Balancing User Control and Automation (Boston Consulting Group (BCG)) - inspired by it, I had the following thoughts… The allure of Generative AI lies in its potential to augment creative workflows by generating content from basic input. Platforms like Udio and Suno demonstrate this by transforming ideas into songs in seconds, offering a launchpad for casual creators. However, professional settings require precision and control. Designers face the challenge of balancing user influence with the inherent unpredictability of these models. This becomes more crucial with the shift from text-based models to complex multi-modal systems (e.g., image and music generation). DALL-E and Midjourney exemplify contrasting approaches to UX in image generation. DALL-E prioritises simplicity and speed with a text-based interface, while Midjourney offers greater control through UI buttons and text commands. Music creation showcases the evolution of UX design in Generative AI. This iterative collaboration unlocks possibilities but achieving exact specifications remains a challenge. The key to unlocking the full potential of Generative AI lies in striking a balance between showcasing the model's strengths and providing users with precise control over their creative vision. As these tools mature, they will become integral to creative processes across all levels of expertise. Continuous innovation is vital for crafting interaction patterns that cater to a diverse range of use cases, from spontaneous exploration to meticulous professional workflows. Generative AI is a nascent technology with vast room for exploration. Interfaces that empower users to define their creative direction with precision will unlock their true potential. As businesses and designers refine these tools, we stand on the cusp of a transformative era in UX design, driven by the collaborative power of humans and Generative AI. #UXDesign #GenerativeAI #FutureOfWork https://lnkd.in/dknebqPZ

34