Mark Ralea

For this role, YOU should apply quickly if … 🙈 You want to work not only with me, 🥰 But also with Ali, Maggie, Matthias & Laura 🤗 and briefly with Eva ➡️ Head of Product at Swat.io with a passion for strategy and an absolute hands-on attitude wanted ⬅️ Since Eva is temporarily leaving us for a project in her private environment (🍼), I am looking together with Jane for the ideal replacement for Eva. What is the role all about? 🤩 Lead our Product Team, consisting of two Product Owners and two UI/UX Designers (4 people) 🤩 Develop strategic product roadmaps and align regularly with our strategy group to ensure our product fits within the overall company strategy 🤩 Further develop our product to ensure our users have the best possible experience while driving our business forward 🤩 Coordinate our product owners, developers, and designers to develop solutions and ensure great UX 🤩 Serve as an internal link, aligning our Customer Support, Development, Marketing, and Sales Teams to analyze user problems, develop solutions, and work on user acquisition strategies 🤩 Actively stay informed about changes in the market 🤩 Allocate 50% of your work week to strategic tasks and 50% to hands-on projects and teamwork 🤩 Work closely with the Development Team, enabling the development of value-adding features 🤩 Define and monitor key KPIs and derive improvement potentials 🤩 Support the Sales, Marketing, and Support teams in effective communication with customers and customer acquisition This is how we role: Iterate Agilely: * We prefer small iterations over waterfall. * We ship often & early. * We embrace continuous change. Simplicity Wins: * Simplicity is in our DNA * No project is too small, but there is definitely a „too big“. * We value clear and simple design. * Simplicity also means no technical debt. Collaboration First/ one for all, all for one: * Arguments before ego. * We are one team that supports each other. * We are managers of ourselves. Data-Driven Excellence: * Data is a strong argument. * Challenge the status quo. Positive Team Culture: * We are the good & fun people. * We assume the best intent. * We give feedback because we care about each other. In case this sounds great, let me close with the following: 😮 No Bullshit 😮 No Company Politics 😮 Full Hybrid Work (office in Vienna, but most people in the unit are working remotely) 😮 Impact, Impact, Impact 😮 Amazing Teammates In case you’re now even more excited, just drop me a PM! It doesn’t get easier to apply for your next dream job. #swatio #jobs #productmanagement #remotework #socialmediamanagement #saas

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Marketers always ask me about LiVE! Technologies AG and what is so special about "this app"? Well, it's not just an app - it's a unique ecosystem done for making your events unforgettable - not only for your fans or customers - but also for your CFO. Your CFO? Yes, as marketers struggle to really turn events into revenue machines and just pay money for their logo on beachflags, LiVE! gives you a tool to not only grow your customer base. It's designed to monetize your events - to win new partners & sponsors and generate higher engagement with never-seen-before digital customer experiences. You want to know more? Get in touch with me. #experiencemarketing #livemarketing

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How do we convert emotion into leads? At OMfinCon in Berlin, Lena Goller & me had the pleasure of presenting our unique funnel strategy to affiliate marketing leaders from Germany & abroad. Not only has the experience of speaking in front of a large audience been very cool, but we have also seen a huge interest in the background we shared on our unique conversion funnel. Most people don’t have a massive passion when it comes to #financial products, even though they have such a giant importance in their life. That’s why we combine this rather “dull” topic with plenty of emotion, particularly travel emotions! Of those of you who joined — how did you like the presentation? Was it useful? For everyone who wasn’t there — do you believe that #emotion actually leads to a higher #conversion? #OMfinCon #AffiliateMarketing #reisetopia

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I can't believe it, but it’s already been more than three years since Rolf Hermann 🤘🏻 asked me to participate in a podcast episode about Data Segmentation in Email Marketing. Listen to the episode 🎧: https://lnkd.in/eZ7q79Tg (German only). While we’re not in the midst of COVID anymore, many of the topics we discussed back in 2020 remain relevant when it comes to data management and segmentation to enhance email marketing. Agree or disagree? Also, it might have been three years already, but I remember like it was yesterday how nervous I was to speak and afraid of blurting out nonsense. It was, I believe, only the second podcast episode I ever recorded. #emailmarketing #emailstrategy #clv #segmentation #podcast #omr

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Loyalty + Payment = 💘 TWINT integrates a full load of merchant loyalty schemes into Switzerland's favorite payment app. A great example how integrated services beyond payment can create value for both consumers and merchants by simplifying daily routines.

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🚀 Interested in Testing Your Product Org Fitness Level for Free? 🚀 Join us tonight at #pmfnight #meetup in #Berlin! We’re hosting an event with Blinkist and will run a LIVE FITNESS TEST with the crowd. We're officially full, but PM me if you want to join – I can free up some extra seats! When you sign up at a fitness studio, you usually do a test to assess your health. The trainer shows you the weak spots and guides you through exercises to get back in shape. Similarly, at Value Rebels, we've developed a comprehensive assessment to evaluate your product and tech organization's health. 📈 🚀 Our assessment covers #9dimensions and #49questions, rating on a scale from 1 to 5, to understand your maturity level and areas for improvement. P.S. If you can't make it, check out the article linked in the comments and follow the link – it’s free! 🆓🤑 #DigitalTransformation #ProductFitness #ValueRebels #TechInnovation #Leadership #BusinessGrowth

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Successfully launching a new and innovative brand at decentralized accounts like EURONICS Deutschland eG and expert SE comes with its challenges. But I'm proud to share the achievements of two #IMPACTful projects at nonplusultra 🚀 With Shokz and Starlink from SpaceX, we're witnessing remarkable successes at both retailers. We've seen our weekly #sales numbers growing by over 200% compared to the end of 2023. Starlink presents a unique scenario. The #challenge lies in ensuring adequate #stock levels in stores, as we are consistently selling more and more. Key to this #success has been our integrated field force working closely together with our key account management: 🏎 Our #fieldforce maintains a proactive presence in stores, providing training, support and engagement for store staff. 💡 We prioritize optimal in-store placements for our #POS solutions, striving for best-in-class visibility. 👩‍🏫 Centralized category #workshops and #webinars to share insights and foster brand advocacy. 🎡 We also prioritize direct connections with #decisionmakers through platforms like KOOP fair. These initiatives have been crucial in driving our brand's #growth and establishing strong #partnerships with our #retail partners. #impact #wegrowbrands #retailgrowth

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💞 𝗣𝗶𝗻𝗸, 𝘁𝗵𝗲 𝘁𝗿𝘂𝗲 𝗰𝗼𝗹𝗼𝗿 𝗼𝗳 𝗰𝗵𝗮𝗻𝗴𝗲 How Germany’s bold new kit redefines the zeitgeist The new pink away jersey for the German national football team is turning heads at Euro 2024. Seeing this pink shirt, my favorite color, become a bestseller means a lot to me. It’s not just a trend; it’s a sign of changing times. I always felt out of place in football due to its rough, traditional image. My style and body type didn't fit the old mold. I didn't join a club until my late teens. But things have changed. I now embrace my non-cliché masculinity with confidence. ⚽️ Today, I'm a successful football coach at a club that champions inclusion. ⚽️ The best player of the German National team is called Florian. ⚽️ Pink is no longer off-limits for men. Actually, pink is in Fashion like never before because the pink jersey is the fastest and best-selling away shirt in German football history! (Critics called it a 'Barbie' kit, claiming it lacked a 'German' identity.) This pink jersey is more than a trend; it’s a symbol of how easy you can evolve culture and diversity by just doing it. Sometimes, the most blatant, cliché gestures, like taking a "girlie" color for a men's national team, can shake up even the hardest minds so new ideas can blossom.

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📣 Google Consent Mode v2: Did you miss our recent webinar with Google on that topic? If you'd like to deepen your understanding of GCM v2 and learn how to implement it effectively, you can now watch the full video here (in German): https://lnkd.in/dceY4UnZ #consentmanager #webinar #google #googleconsentmodev2 #dataprotection #cookies

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A Women's Bundesliga match reaches as many ad impressions as a 2nd Bundesliga men's game. Wait, what? 🎯 Season Finale On Monday, the Google Pixel Women's Bundesliga will conclude its season with Matchday 22. Two games will be broadcast not only live on Magenta Sport and Dazn but also on free TV: TSG Hoffenheim vs. FC Bayern München (ARD) VfL Wolfsburg vs. SGS Essen (Sport 1) 📺 Reach I took a look at the projected reach of both games in our GIPEDO Campaign Manager. For ad impressions, these numbers are in the upper 7-digit range. A look back: In recent months, various brands have booked perimeter advertising through GIPEDO in the Women's Bundesliga. Here are the reach numbers for selected brand campaigns of the top 3 matches on our platform that were broadcast live on Sport1 (free) and Magenta Sport/Dazn (paid): SV Werder Bremen vs. Eintracht Frankfurt: 7.86 million ad impressions SGS Essen vs. VfL Wolfsburg: 7.74 million ad impressions FC Nürnberg vs. Bayer 04 Leverkusen: 7.19 million ad impressions ➡ In all three games, the CPM was under 1 EUR! 💡 Perimeter advertising in Women's Bundesliga free TV matches achieves similar performance KPI’s as men's Bundesliga games at lower investments. In addition to the reach in live TV, exciting game scenes also increase the chance of appearing in highlight clips. This creates additional reach on TV as well as on YouTube, Instagram, and TikTok. The clubs themselves significantly increase reach through their social channels. For the free TV games on the upcoming Pentecost Monday, this means an advertising potential of millions of ad impressions. I'm particularly curious to see what reach the top game Hoffenheim vs. Bayern on ARD will generate. 💰 Undervalued Advertising Platform Women's football is not only attractive in terms of gameplay. Advertisers can build high reach cost-effectively in a short amount of time. Philipp Westermeyer and Roland Eisenbrand, isn’t this exactly the type of left-field advertising platform in sports you mentioned in your State of the German Internet keynote at #OMR24? An exciting keynote where the advertising power of sports was highlighted. Women's football fits right in: high reach at low costs among a young and affluent target group. What other hidden champions in sports do you know?

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On the first day of the K5 conference, you can join me on a very special guided tour - the Marketplace Universe Tour at K5 in Berlin. 🤝 It starts on 25 June 2024 (first day of K5) at 4 pm. We will spend a interesting and entertaining hour together with lots of valuable information and contacts! You will get first hand insights from me as a Marketplace expert. I am looking forward to answer your marketplace related questions.  I will introduce you to four great marketplaces and marketplace service partners. I will share with you my stories and insights I have about them and we will meet them at their booth to ask all your questions. I won´t tell you upfront whom we meet. But you can be sure that we will have a insightful and great hour together! You can find all the information about the program here: https://lnkd.in/dMSDhMd5 You definitely want to be part of my guided tour? Then register now in the K5 App (And please note, the number of participants is limited.): Marketplaces Universe Tour: ‘Your journey through Marketplaces and Marketplace Service Partners’ 📅 25 June 2024 🕓 4-5 pm. Looking forward to meet you in Berlin! And if you can´t make it to the tour - just come to me and talk with me at the conference wherever you will see me :) #marketplaces #marktplatzmanager #marketplacemanager #platformbusiness #platform #marktplätze #marketplacebusiness #k5 #ecommerce

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This morning, Dirk Voigtländer and I presented ProSiebenSat.1 Media SE’s key financial results for the first quarter of 2024 and we can clearly say: Our strong start to the year shows that we are on the right track.   In 2023, we have set a new course both operationally and strategically. In the first quarter, we are now seeing the first clear effects of our efficiency measures with Group revenues increasing by 6% and adjusted EBITDA growing by 35% year-on-year. The advertising business, which is particularly important for us, is continuing to recover – especially #Joyn is growing strongly. This shows that our strategic focus on digital reach pays off. At the same time, the Commerce & Ventures segment once again recorded significant double-digit revenue growth. Verivox GmbH and flaconi in particular are performing strongly.  Even though the market and economic environment remains challenging, we are looking to 2024 with confidence and are therefore confirming our full-year outlook. We will continue to focus clearly on the strategically relevant business areas related to our Entertainment portfolio and continue our consistent management of costs and cash flows.   You can find more about our #Q1 financial performance on our website: https://lnkd.in/dqg2HY5q

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Amidst all the Sturm und Drang about #AI doing away with #SEO and #websites, it occurs to me there is a more fundamental problem to address. What if that's all a big distraction from the real business, which is connecting people, fulfilling wants & needs, and getting paid for products & services? If I step back and try to see the forest for the trees, my chief takeaway is that the real problem is the lack of focused, well-run online #marketplaces where like-minded buyers and sellers can meet and conduct mutually beneficial business. #Google thoroughly trained everyone on search as the answer to every need. The cheap efficiency of big box online stores like #Amazon convinced consumers that easy and fast was more important than originality and quality. It seems there is a void that could be filled by entrepreneurs. #Etsy was a fantastic marketplace that blew it. I am now building a line of educational products on Teachers Pay Teachers, which is a platform that I think could be a good model for markets serving other sectors. Novica.com is fantastic market for artisanal folk art. I am envisioning the development of more niche marketplaces that represent independently-made products and services in well-established sectors like #travel, #art, and #education. In this scenario, Google and AI would be irrelevant. The comments on this CNBC piece by Natalie Rice seem to be a strong indication that there is a market for keeping commerce human. What's your take? Tony Carne Stuart McDonald Matthew Barker Hannah Ben-Shmuel Angelica Estrella Simran Patel Jayesh Panigrahi Robin Dilley

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📢 News from the German e-commerce! Over 50% of German online sales via marketplaces! The ecommercenews posted the new data from German e-commerce.  Source: Online Monitor 2024, a report from Handelsverband Deutschland (HDE) and ecommercenews article in the comment ➡️Key takeaways: - Over 50% of German online sales via marketplaces - 55 percent of online sales in that country were carried out on smartphones = almost 47 billion € - a new record: sales via online marketplaces accounted for over half of all online sales in Germany, with a 10% sales increase - forecast of German e-commerce for the current year: a sales growth of 3.4 percent compared to 2023 Any interest in marketplaces in Germany? Let´s connect and speak about #KauflandGlobalMarketplace (available so far in 3 countries - DE, SK, CZ, soonish in 5 countries- DE, SK, CZ, AT, PL) #marketanalysis #marketforecast ----------------------------------------------------------------------------- 💡 I am Mirka, and I support sellers, vendors, and partners at the Marketplace Kaufland Global Marketplace to be successful 💡 Do you like my content? 💡 Share, Follow, Let's connect

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Our pre-OMR event is scheduled ✅ On May 6, we will kick off the intensive online marketing days in Hamburg with a get-together in our Remazing office. What’s on the agenda? ✔️ The latest AI trends ✔️ Updates from Amazon ✔️ Interesting discussions with other brands Plus: ✔️ The legendary Don Jaime tacos ✔️ And the Remazing drinks menu 👉🏻 How to join? If you represent a brand, comment below or DM me. Can’t wait to see you there! #remazing #event #amazon #amazonmarketing

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📈 In 2023, German e-commerce revenue saw a modest increase of 1% to €85.4 billion. The sectors with the largest shares of this total online revenue were 🛍️ Fashion Accessories (23.4%) and 📱 Consumer Electronics (21.5%). 🌍 As we often share our insights in German about the online market in Germany, I’ve noticed an increasing number of international readers. It’s time to share some key data with you and provide translations of these crucial insights. Here are the most interesting facts for me: 🥇 The top three sectors by revenue share within the overall industry volume are: 🛍️ Fashion & Accessories (€20 billion) 📱 Consumer Electronics (€18.4 billion) 🏓 Leisure & Hobby (€13.2 billion) These sectors are mature and well-represented in the marketplace business. Looking at the year-over-year growth from 2022 to 2023, the sectors that saw declines were: 🌿 DIY & Garden (-2.9%) 🏠 Home & Living (-2.7%) 📺 Consumer Electronics (-2.5%) In my view, this is still a hangover from the explosive growth during Covid, when everyone was beautifying their homes and turning to online shopping. The benchmark was incredibly high. 🛠️ In the marketplace business, DIY & Garden is currently seeing significant activity. This is evident as many hardware stores are transforming into marketplaces, including names like BAUHAUS Deutschland, OBI Group Holding, and HORNBACH Baumarkt AG. The sectors with positive growth in year-over-year terms include: 🐾 FMCG +8.7%, with Pet Products (25.8%) and Beauty Products (21.9%) having the largest online shares. 🧘‍♀️ Healthcare & Wellness +3.7% ⌚ Jewellery & Watches +3.6% 🏓 Leisure & Hobby +2.1% Pet products are well sold on Amazon and Fressnapf Holding SE, but also zooplus is working on a marketplace. So this will be super interesting in the future. For more insights into how the German online trade and marketplaces have evolved, you can read more in my post here: https://lnkd.in/dtqSWB2e 📊 What's our data source? Interested in German Ecommerce facts & Figures? Every year, the Handelsverband Deutschland e.V. (HDE) shares the "Online Monitor.” The 2024 version was recently announced with the ecommerce figures for 2023. You can download the entire report for free here: https://lnkd.in/d-viV3_h (Note: the report is in German). 🌐 Stay informed and never miss a marketplace update by signing up for our “Marketplace Universe Weekly” NEWSLETTER at https://lnkd.in/dS6XANqB. Don’t miss any more Marketplace news!

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