Arno Selhorst

Köln, Nordrhein-Westfalen, Deutschland Kontaktinformationen
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Artikel von Arno Selhorst

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Beiträge

Aktivitäten

Berufserfahrung

  • Deutsche Telekom

Ausbildung

  • Rheinische Friedrich-Wilhelms-Universität Bonn

Veröffentlichungen

  • Essays "Pandora reloaded" & "A rose is a rose is a rose is a rose" Vom Tod der Wirklichkeit im digitalen Zeitalter" in "Marken und Medien: Führung von Medienmarken und Markenführung mit neuen und klassischen Medien"

    Springer Gabler

    "Pandora reloaded" deals with automation, the rise of deep-learning and artificial intelligence as well as "Sock Puppets" for social media. The essay closes on a possible future outlook about where this combination might take us in the long run.

    In "A rose is a rose is a rose is a rose" Vom Tod der Wirklichkeit im digitalen Zeitalter" the playful handling of identity and self is scrutinized and set into a digital context where any- and everything can be duplicated identically with the…

    "Pandora reloaded" deals with automation, the rise of deep-learning and artificial intelligence as well as "Sock Puppets" for social media. The essay closes on a possible future outlook about where this combination might take us in the long run.

    In "A rose is a rose is a rose is a rose" Vom Tod der Wirklichkeit im digitalen Zeitalter" the playful handling of identity and self is scrutinized and set into a digital context where any- and everything can be duplicated identically with the click of a button.

    Andere Autor:innen
    • Rochus Landgraf
    • Stephan Friedrich
    • Daniela Schmidt
    • Ariane Sketcher
    • Rob Urquhart
    • Sebastian Wolf
    • Stefanie Regier
    • Holger Schunk
    • Thomas Könecke
    Veröffentlichung anzeigen

Auszeichnungen/Preise

  • SILVER: "AR Sports: A Mixed Reality Football Experience"

    STEVIE® Award

    Deutsche Telekom’s installation at the Mobile World Congress in Barcelona allowed visitors to take a virtual penalty against FC Bayern’s Manuel Neuer and watch a football match in mixed reality. Visitors could don a headset to watch a game from various perspectives, and view closeups and slow-motion replays, highlighting the potential of MR.

    In a separate experience, they could kick a virtual football into a goal manned by Neuer’s digital avatar. Pre-recorded footage featuring FC Bayern…

    Deutsche Telekom’s installation at the Mobile World Congress in Barcelona allowed visitors to take a virtual penalty against FC Bayern’s Manuel Neuer and watch a football match in mixed reality. Visitors could don a headset to watch a game from various perspectives, and view closeups and slow-motion replays, highlighting the potential of MR.

    In a separate experience, they could kick a virtual football into a goal manned by Neuer’s digital avatar. Pre-recorded footage featuring FC Bayern players Javi Martinez and Jerome Boateng provided commentary on visitors’ goal attempts, and if they scored, the net moved to reflect the impact of the virtual ball.

  • Gold for "AR Sports: A Mixed Reality Football Experience"

    W³ Awards

  • Best in category "CR & Geschäftsbericht" - #MyRobotExperience

    Deutscher Preis für Onlinekommunikation 2018

    In turning the annual report’s metatheme “agility in a connected world” into a transmedia story told across 16 channels and events, Bosch shaped the debate about the pros and cons of the IoT– and breathed new life into storytelling in an annual report context. +36% website visits attest to the awareness awoken on the subject. Engagements on FB and TW surpassed the industry benchmark by 299%.

  • "AR Sports: A Mixed Reality Football Experience"

    ECHO Awards

  • Highly Recommended: "AR Sports: A Mixed Reality Football Experience"

    DADI Award

  • "Best of PR" for Bosch campaign #MyRobotExperience

    Galaxy Awards

  • Shortlist for "Fressnapf Smartbowl"

    Innovation Lions

  • Silver "Designed to Play"

    Euro Effie

  • Winner category "Communication" for "HIER" an iPad Magazin for Provinzial NordWest Versicherung AG

    iF Design Award 2013

    “HIER” is the first iPad magazine of an insurance company. Inspired by the company’s closeness to its customers, it is aimed at media-savvy users and this “nearness” is obvious the first time the page is called up. Localization occurs via the GPS device, by which the coordinates become part of an individualized magazine title. “HIER” invites readers to explore and its design allows plenty of room for content. Each article has its own personality featuring two experiential options for readers: a…

    “HIER” is the first iPad magazine of an insurance company. Inspired by the company’s closeness to its customers, it is aimed at media-savvy users and this “nearness” is obvious the first time the page is called up. Localization occurs via the GPS device, by which the coordinates become part of an individualized magazine title. “HIER” invites readers to explore and its design allows plenty of room for content. Each article has its own personality featuring two experiential options for readers: a playful horizontal format and a vertical content-rich version. An intuitive navigation directs readers to articles, exposés or to the app store.

  • Bronze "Der größte Adventskalender der Welt" - Tafel Düsseldorf

    Effie

  • Silver for "HIER" iPad Magazin for Provinzial NordWest Versicherung AG

    "International Corporate Media Award"

  • Winner "Best iPad Web Magazin" for "HIER" iPad Magazin for Provinzial NordWest Versicherung AG

    "Digital Communication Award" by Quadriga University of Applied Sciences

Sprachen

  • English

    -

  • Espanol

    -

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