The Hamburg-based Nio House, which opened on June 20, is Nio's fourth in Germany and eighth in Europe.
Nio (NYSE: NIO) has opened a new Nio House -- the Chinese electric vehicle (EV) maker's flagship showroom, in Germany, as it continues to advance its efforts in Europe.
The Nio House in Hamburg, officially opened on June 20 local time, the company announced today.
Located in the heart of Hamburg, the 1,294-square-meter facility will provide local residents and Nio users with an open space for better connections between people, Nio said.
This is Nio's fourth Nio House in Germany, with its three other such facilities in the country located in Berlin, Frankfurt, and Dusseldorf.
The Nio House is also the second Nio has opened in Europe in the past month and its eighth in Europe to date.
On May 23, Nio House opened in Amsterdam, the Netherlands, and the eight-story facility is Nio's largest in Europe.
Nio's ongoing efforts to broaden its presence in Europe come as it faces higher tariffs there.
The European Commission announced on June 12 that it will impose additional tariffs on EVs imported from China starting next month, varying by carmaker and reaching as high as 38.1 percent.
Nio and a number of other Chinese battery electric vehicle (BEV) makers that cooperated with the investigation but were not sampled will pay an additional 21 percent weighted average tariff.
On the day the decision was announced, Nio said it strongly opposed the additional European tariffs and emphasized its "unwavering" commitment to Europe.
Notably, Nio's European team has seen management changes in recent days.
Previous Nio Germany general manager Marius Hayler, and former Nio Europe head of sales Matt Galvin have both left and both joined Polestar, according to their LinkedIn pages.
The new general manager of Nio Germany is David Sultzer, who has been with Nio since September 2023 and was previously with Genesis.
Nio's Firefly models will still be competitive in Europe even with extra tariffs, says William Li
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