Social Media Manager (社交媒体经理)

About Halara

Halara is an innovative athleisure brand that infuses activewear into everyday apparel, made for what moves you. We apply performance fabric and functionality to designs that adapt to every aspect of your life. Powered by an innovative production model that minimizes waste, we update our styles, fabrics, colors and even lengths based on your feedback.

What you wear should work for you. We believe clothing should not limit movement, comfort, or self-expression. Live without limitations. Live for what moves you.

Join Our Global Branding Family

Picture a team filled with awesome marketers to PR representatives, creative directors, video editors, photographers, social media strategists, and copywriters – that’s us, Halara's Global Branding Division. We make it our mission to keep Halara's brand image consistent across the globe. Whether our consumers are in California, Berlin, or Mexico City, we work hard to ensure our brand identity, messaging, and experience resonate universally. We're the ones developing global branding strategies, building our products' robust brand identities, enhancing customer engagement and loyalty, and contributing to the company's long-term success. Being a part of our team means thriving in a cross-cultural environment. It's all about effective teamwork and smooth communication, even across different time zones. And of course, keeping up speed with quick deadlines is key to our collective success.

Responsibilities:

-Manage operations for social media channels such as Instagram, Facebook, YouTube, TikTok, etc., responsible for account management, comment moderation, content planning, and execution.

-Assist with social media reporting on a monthly and quarterly basis, analyzing both organic and paid initiatives.

-Stay up-to-date with industry trends and best practices in social media to maintain Halara's competitive edge.

-Collaborate with cross-functional teams to create original content and campaigns that align with business goals, brand standards, and content calendars.

-Oversee content production projects for in-house brand content on social media.

-Ensure social media efforts are integrated with broader marketing campaigns through effective collaboration with cross-functional teams.

-Develop strategies for brand and product promotion, community engagement, and influencer collaborations on various international social platforms, aimed at increasing visibility and engagement.

Qualifications:

-Bachelor's degree or higher, preferably with an overseas study background. Proficiency in English as a working language.

-At least 5 years of experience managing overseas social media platforms (including Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.).

-Ability to analyze social media metrics and optimize campaign effectiveness.

-Excellent communication skills, both written and verbal.

-Proficient in critical thinking and able to work in a fast-paced, dynamic environment.