Parfums Christian Dior

Senior Digital Marketing Manager

Parfums Christian Dior Shanghai
Parfums Christian Dior

Senior Digital Marketing Manager

Parfums Christian Dior Shanghai
2 周前 49 位申请者

查看Parfums Christian Dior为该职位招聘的员工

Position

The owner of Products(ALL-Categories) Campaign, Brand Animation, EC IP/Animation Strategies Planning and Communications Deployment.

  • Need to secure successful product novelties launch and sustain healthy products SO mix in ALL EC channels through always-on campaigns.
  • Define and develop the E-commerce full-year Campaign Orchestrations and Image Control. through close partner with Central MOP, Central Marketing, Central E-retailer, Local Product Marketing, EC Operation teams. Responsible for ALL EC campaigns and communications.
  • In charge of Brand Animation concept to assets creation for Omni-channels with strong partnership with Central Marketing Brand Animation team.
  • In charge of integrated Brand Owned Communication Calendar.

Job responsibilities

  • Responsible for ALL product novelty strategy and campaign planning for all EC channels. Develop and deploy EC campaign with EC op team to secure the success of SO target.
  • Responsible for All Brand Animation campaign, concept creation, production to final deployment for EC and Digital platforms, incl. Festivals, KCP, Love Seasons, with close partnership with Central counterparts and local EC operation team.
  • Responsible for Digital Production and Activations in Omni-channel scale, with close partnership with Content, RM, PM, EC Op teams.
  • Control communication and brand image across all Owned EC touchpoints.
  • Brand ALL-Channel communication calendar management, including Owned Social Handles, KOS and RAM.
  • Competitor Track and Study, with timely update to Local and Central partners.
  • Propose new campaign ideas to maximize product and category growth potential, cross function coordination & communication.

Profile

Key Competencies

  • Creativity
  • Sensitivity and Analytical thinking
  • Strong communication and coordination skills
  • Strategic agility
  • Business acumen
  • Innovation management
  • Integrity and trust
  • Drive for results
  • Learning on the fly
  • Priority setting
  • Team Player
  • Strong Leadership skills

Technical Skills

  • Creative and Artistic judgement from both creative and analytic perspective.
  • Outstanding Project Management Skills.
  • Fluent in Mandarin and English and in both written and oral communication

Profile

  • University graduate or above

  • 职位级别

    中高级

  • 职位性质

    全职

  • 职能类别

    写作/编辑和市场营销

  • 所属行业

    个人护理产品制造业

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