Marketing Executive

Founded in 1850, Lane Crawford is an iconic, luxury department store offering a seamless shopping experience in stores and online.

As the most talked-about lifestyle destination in Asia, Lane Crawford presents a unique global edit of more than 800 coveted international brands across Womenswear, Menswear, Shoes and Accessories, Cosmetics, Fine Jewellery and Home and Lifestyle. LaneCrawford.com and each store is an inspiring space to spend time and be immersed in the world of fashion, art, design and culture.

Providing market leading services, Lane Crawford offers an unparalleled luxury lifestyle experience. Across creative programmes and award-winning visual merchandising, every customer experience is unique, including personalised services such as Concierge, Personal Styling, Cosmetics Concierge, and online order collection and returns in store.

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Job Purpose:

“This role manages and executes all campaigns for Lane Crawford with the goal of deepening customer engagement, attracting new customers and building an online community. The incumbent will support the Marketing Manager on strategy creation and assisting with execution of departmental efforts that deliver the brand’s key messages in a consistent manner and to position Lane Crawford to a global audience.”

Key Accountabilities:

• Generate marketing ideas, support content development, and drive content synergy in the designated marketing plan, particularly in offline/events/pop-ups/in-store promotions
• Assist senior team members of the marketing team in driving the approval of marketing plan and implementation of campaign and marketing initiatives;
• Execute and implement the approved marketing campaign and monitor the effectiveness of the market activities.

Requirements:

• Degree holder in PR, Marketing, Business or related disciplines preferred
• Minimum 2 years’ relevant experience in high end retail industry or from agency background
• Passion and commitment to the world of fashion
• Capable of working independently and meeting stringent deadlines
• Strong interest and dedication to communicating consistent and compelling brand stories
• Strong believer in the power of marketing, constantly seeking innovative ways to communicate
• Detailed-oriented, strong communication and interpersonal skills
• Good command of both written and spoken English and Chinese
• Existent relationships with media in Hong Kong is an advantage

At Lane Crawford we support our staffs with a range of benefits that reflect the importance we place on the well being of our staff. In addition to a competitive salary, discretionary bonus, annual leave, provident fund, staff purchase privileges and medical and dental coverage, we provide shuttle buses, various recreational activities, Staff Assistance Programme and the best in-class Training and Development.

All applications and data collected will be treated in strict confidence and used exclusively for recruitment purposes.