Klick

"Co-created with the Down Syndrome Community, it is based on the real story of a Café Joyeux employee with Down syndrome who did not get his first job until he was 47. The café chain is committed to employing people with intellectual and developmental disabilities (IDD) and just launched a site in midtown Manhattan." Read more from LBBonline - Little Black Book: https://bit.ly/4eOaVYj

Have you read this week's #KlickWire? https://bit.ly/4cvKHIA

I’m excited to share my latest article on a topic I’m fascinated by: the transformative power of customer experience in pharma. 🚀   In the current pharma landscape, traditional product-centric models are no longer enough. In my piece, I explore how redefining our “customers”—including healthcare providers, patients, regulators, and payers—and deeply understanding their journeys can lead to superior experiences and better outcomes for everyone involved. Here’s a look at what I cover: -  Redefining “Customer”: moving beyond the product to truly understand the diverse needs of all our stakeholders - Engagement Ecosystems: creating a seamless, interconnected network of personal and digital touchpoints - Omnichannel Harmony: focusing on the overall customer journey rather than just individual touchpoints - Customer-Centric Metrics: shifting our success measures from traditional sales/script volume to metrics that reflect true customer satisfaction This journey demands cross-functional collaboration, cultural shifts, and advanced analytics. But the rewards? A more sustainable, growth-driven future that puts the customer at the heart of everything we do. Read the Full Article: https://bit.ly/3W91yuM At Klick, I help clients build integrated customer engagement strategies with data at its core. Lets connect if you're interested in this space. Drop your thoughts below 👇 #Pharma #CustomerExperience #HealthcareInnovation #DataDriven #MarketingStrategy #PatientOutcomes #CustomerCentricity

This is one of those ones you have to watch to the very end 👏 Klick & co

Pharma marketers, are you ready to redefine your approach? Moving from product-centric to customer-centric strategies is not just a trend but a necessity. Learn how understanding HCP journeys can transform engagement and drive growth: https://bit.ly/4cqk9II #PharmaMarketing #CustomerExperience #HCPEngagement

Navigating a world without friction is more complex than it seems. Read our new article on friction aversion and its broader implications: https://bit.ly/4cVeNVN

At the Reimagine Pharma Conference from Momentum Events in May, Alec Melkonian explored the AI adoption curve, discussing whether we're at the peak of inflated expectations or moving into the productivity phase, while highlighting the rapid pace of technological adoption and the need to address trust and societal impacts as we leverage AI's full potential 💡

Spotted: Café Joyeux  taxi toppers featuring a still from our short film '47.' Backed by stop-motion, CGI and puppetry – as well as a cover of “Carry On” by indie pop band Fun – the film tells the story of Robert, who is told that various life moments and opportunities are not for him. That is until he is offered a job at Café Joyeux, a global chain of cafe-restaurants that hire and train people with intellectual and developmental disabilities. https://lnkd.in/gmGkrcnS

I just got back from the Cannes Lions Festival of Creativity 🏆, and the energy was palpable! AI has undoubtedly made creating easier, but the real challenge now is to go beyond the basics, bringing emotion and storytelling into our work. The 2024 event was a nexus of emotions and innovation, reminding me that our design culture is evolving to embrace new expectations of design. We all want it FASTER and BETTER. ⚡ It’s not just about using AI; it's about pushing boundaries with assistance from technology and telling compelling stories through thoughtful iteration, powered by repeatable strategic design cycles that drive winning narratives. Here’s a post of 3 Cannes Game-Changers I’ll be focusing on with my team for the balance of 2024. Thank you, Klick for the opportunity to attend the most influential creative event in the world with our super-talented crew! 💙 #CannesLions2024 #DesignInnovation #CreativeLeadership Rich Levy, Leerom Segal, Glenn Zujew, Carl Turner, Jamie Lutzky, Bernardo Romero, Andrea B., Amy Fortunato, Yan Fossat, Marc Genesee, Tim Jones, Jillian Baum, Sheryl Steinberg, Anna Lopez, Jen Kennedy Martin

Have you ever wondered what is the most impactful project you've ever been part of? I know mine... When Bernardo Romero and Klick invited us to this project, our first thought was to have the Down Syndrome community playing with us. So, the CANJA Audio Culture team made it happen: I went to Buffalo, NY, to record Sujeet Desai, a multi-instrumentalist, on piano, and through a Zoom meeting we guided José Omar, a conductor and percussionist, directly from a studio in Venezuela to produce the sound effects. What a unique experience! Thanks to Bernardo Romero, Anna Lopez, Amy Fortunato, Andrea B., Rich Levy, Paulo Garcia, Natalia Gouvea, Daniel Salles, Eduardo Karas, Vanessa Mafra, Café Joyeux, ZOMBIE STUDIO and CANJA Audio Culture teams.