IAB Canada

The State of the Nation Roadshow has come to an end! Toronto - Vancouver - Montreal - Halifax, the IAB Team has travelled across the country to provide a macro-view of the latest trends in the industry. We’ve had great conversations with local leaders to talk about the different challenges, learnings and strategies at a regional market level. Thank you all for joining one of our most renowned events of the year! We’ll be back in September with more #thoughtfuldigitalleadership. See you soon! 📽️: https://hubs.ly/Q02GzZYG0 #IABCanada #DigitalMarketing #Event #AI #Policy #Economics #Trends #CanadianTrends #Roundtable #MediaIndustry #Toronto #SOTN #Networking #Vancouver #Montreal #Halifax #AtelierduMidi #DataNight #Roadshow

Curious about how people stream during the holidays? Join Roku's Ad Marketing expert Thomas Willoughby for a deep dive into holiday streaming trends! Uncover: ➡️ The latest research on viewer habits ➡️ How content consumption & preferences shift during the holidays ➡️ How to debunk advertising myths & win this holiday season Register here: https://hubs.ly/Q02Gz84y0

Join MiQ and Metrolinx as we unlock specific targeting solutions to help you connect with new Canadians. Immigration to Canada is at an all time high and programmatic media can help manage the complexity around reaching specific populations and cultures in various languages, and offers opportunities to connect with newcomers on a localized level in each part of their immigration journey – from pre-arrival planning to post-arrival establishment. Register here https://hubs.ly/Q02GsTl60

It’s a wrap! Thank you to everyone who showed up yesterday for State of the Nation Halifax. We were really excited to be back in the city to connect with all of you in person and have great conversations about what’s happening in the market. Thank you to our wonderful speakers and industry leaders for their great insights: Mike Fragomeni (Vividata), Shawn Lowe (Time & Space Media), Clare Tidby (Discover Halifax), Melissa Savage (AIR MILES Reward Program), John Francis (Nova Scotia Liquor Corporation) and Jonathan Richard (NATIONAL Public Relations). A huge thank you goes out to our Elite Corporate Sponsors: Google, The Globe and Mail, Roku, Snap Inc., The Trade Desk and Environics Analytics. Our Industry Sponsor: Vividata for their continued support and our Venue Sponsors: National Public Relations and Time & Space, for hosting us and helping us make this event a great success. IAB Canada events will take a short break for the summer. Please keep an eye on our event page (https://hubs.ly/Q02GnSby0) because Q4 is packed with #thoughtfuldigitalleadership. See you soon!

Thank you to everyone who showed up on Tuesday to our Montréal event, our biggest one yet in the city! We shared some of the latest trends in the industry and had great discussions about the local market. As always, our Quebec audience is vocal and very engaging which makes for great and interesting conversations! Thank you to our speakers for their #thoughtfuldigitalleadership: Isabelle Michaud (Vividata), Geneviève Bilodeau-Roy (Spark Foundry), Alexander Piro (Metro Inc.), Marie-Claude Dion (Cirque du Soleil Entertainment Group), Solene Deswarte (Intact), Ioana Tirtirau (Optable), Julie Kerr, Executive MBA (CBC/Radio-Canada), Saad Uddin (M32 Connect), Ivone Schramm, MBA (Triton Digital), David Phillips (Environics Analytics), Geneviève Roy (La Presse), Cassandra Luprano, PMP (Google), and Greg Holowack (Amazon Ads). Thank you to our sponsors who continue to make these events possible: Google, The Globe and Mail, Roku, Snap Inc., The Trade Desk and Environics Analytics and our Industry Sponsor: Vividata. Lastly, a big thank you to our Venue Sponsor: Triton Digital for their generosity and for being our home away from home! Today we'll be in Halifax as we wrap up the last SOLD OUT State of the Nation Roadshow! #IABCanada #DigitalMarketing #Event #AI #Policy #Economics #Trends #CanadianTrends #Roundtable #MediaIndustry #Toronto #SOTN #Networking #Vancouver #Montreal #Halifax #AtelierduMidi #DataNight #Roadshow

Good morning, Halifaxl! The IAB Canada Team is in town and we’re very excited to gather the local community to talk about the latest digital marketing trends. At the same time, we’ll do a deep dive into the local market with some of the best industry leaders. A huge thank you goes out to our Elite Corporate Sponsors: Environics Analytics, Google, The Globe and Mail, Roku, Snap Inc. and The Trade Desk and our Industry Sponsor: Vividata for their continued support and to Host Sponsor, NATIONAL Public Relations and Time & Space Media for being our home in the Atlantic Provinces. We have a great turnout for our first event back in the city. Registration begins at 2:30pm. We can’t wait to welcome you! #IABCanada #DigitalMarketing #Event #AI #Policy #Economics #Trends #CanadianTrends #Roundtable #MediaIndustry #Toronto #SOTN #Networking #Vancouver #Montreal #Halifax #AtelierduMidi #DataNight #Roadshow

Join us this Thursday in Halifax for our last event before the summer break, State of the Nation! Starting with media trends in both Canada and the Atlantic Provinces, Mike Fragomeni (Vividata), will take a quick look at a couple of key segments beyond demographics, and uncover the motivations, or Drivers, that can help brands build creative and media strategies that resonate on a deeper, more personal level. Last tickets remaining, get yours TODAY! https://hubs.ly/Q02G1C960 #IABCanada #DigitalMarketing #Event #AI #Policy #Economics #Trends #CanadianTrends #Roundtable #MediaIndustry #Toronto #SOTN #Networking #Vancouver #Montreal #Halifax #AtelierduMidi #DataNight #Roadshow

Join us on July 17 with Roku's Ad Marketing and Insights Analyst, Thomas Willoughby for an insightful webinar as we delve into the fascinating world of holiday streaming habits! Discover the latest research findings and gain valuable insights into how people’s streaming behaviours change during the holiday season. Register now https://hubs.ly/Q02FSCqp0

The IAB Canada team is excited to be back in Halifax for our next event, State of the Nation happening on Thursday July 11! We have an amazing lineup of speakers! Don’t miss the chance the get the latest updates in the Industry. Secure your spot TODAY! https://lnkd.in/gxnaT78S Mike Fragomeni (Vividata) Shawn Lowe (Time & Space Media) Clare Tidby (Discover Halifax) John Francis (Nova Scotia Liquor Corporation) Melissa Savage (AIR MILES Reward Program) #IABCanada #DigitalMarketing #Event #AI #Policy #Economics #Trends #CanadianTrends #Roundtable #MediaIndustry #Toronto #SOTN #Networking #Vancouver #Montreal #Halifax #AtelierduMidi #DataNight #Roadshow

Bonjour Montréal! The IAB Canada Team is getting ready to welcome you at Triton Digital Offices today for our biggest event yet. The excitement is palpable and we can’t wait to share the latest trends in the industry with you. Get ready for some interesting conversations! A huge thank you goes out to our Elite Corporate Sponsors: Google, The Globe and Mail, Roku, Snap Inc., The Trade Desk and Environics Analytics and our Industry Sponsor: Vividata for their continued support and to our Venue Sponsor, Triton Digital, for being our home away from home. Registration begins at 10:30am. À bientôt! #IABCanada #DigitalMarketing #Event #AI #Policy #Economics #Trends #CanadianTrends #Roundtable #MediaIndustry #Toronto #SOTN #Networking #Vancouver #Montreal #Halifax #AtelierduMidi #DataNight #Roadshow