Bulldog Reporter

Social proof reduces customers' risk and encourages engagement, ultimately leading to more conversions. In this blog, you'll discover nine effective ways to use social proof to enhance your marketing efforts and increase your conversions. (Aditya Soni, clearinfoo) https://hubs.ly/Q02GxtNV0 #PR #SocialProof #conversions #PRtips

With Google soon to toss cookies, new research reveals that nearly all (97 percent) of 1,000 execs surveyed feel unprepared for this foundational shift in how companies will learn about consumer preferences and behavior—creating huge personalization challenges. (Optimizely and Wakefield Research study) https://hubs.ly/Q02Gxt390 #PR #personalization #MarketingCookies #marketing

In an era marked by widespread internet access and rapid information exchange, a robust online brand presence has become indispensable. Here are some high-level benefits and smart tips for building yours. (Ronn Torossian, 5WPR) https://hubs.ly/Q02GkzVb0 #PR #BrandPresence #PRtips

For brands wanting to improve their PR game, taking your strategy in-store could be the key to boosting high-street viability and increasing in-store footfall. Here are 5 ways high-street brands can optimize their in-store PR in 2024. (Rebecca Barnatt-Smith) https://hubs.ly/Q02G8vJR0 #PR #RetailPR #InStorePR #PRtips

Despite a year filled with attacks of DEI programs from some well-known business and civic leaders, most C-suite and human resources leaders in Corporate America plan to increase their commitment to DEI within the next two years. New research looks at today’s challenges. (Bridge Partners and Lab42 Research, LLC study) https://hubs.ly/Q02G8xnS0 #PR #DEI #DEIprogress

All modern businesses thrive on data. But you have to have a system in place so that the information you need is readily accessible. This is where data management strategies come in. Here are 4 to consider for your marketing. (Diana Nechita, Ardoq) https://hubs.ly/Q02F-5WQ0 #PR #DataManagement #MarketingData

With all the post-pandemic focus on personalized targeting, the customer journey, and collecting data and panning for useful insights, marketers may have pushed their focus on creative output into the backseat. But industry execs are now realizing that creative needs a comeback. (Canva and MMA Global research) https://hubs.ly/Q02F-1lR0 #PR #marketing #creative

Well-planned web design is crucial for managing your brand's online reputation. Whether you’re building a site from scratch or fixing yours up, you must leave behind these five widespread website design myths and focus on doing things right. (Natasha Lane) https://hubs.ly/Q02FMhfZ0 #PR #WebDesign #marketing #PRtips

Generating leads requires creativity and innovation—and one of the best ways to engage your potential customers and turn them into quality leads is by using interactive content as part of your marketing strategy. Here are 7 tips for doing it. (Lucas Rossi, Dealfront) https://hubs.ly/Q02FM7zg0 #PR #LeadGen #PRcontent #PRtips

As a PR pro, it’s your job to help your clients maintain a positive public image. And one of the most effective ways you can do that is by taking a proactive approach to crisis management. Here are 8 approaches to use to stay ahead of a crisis. (Ioana Wilkinson) https://hubs.ly/Q02FxWH90 #PR #CrisisPR #CrisisManagement #PRtips