About this item Soft Pinch Liquid Blush: Smooth, creamy formula glides on easily for a natural flush Lucky Hot Pink: Vibrant, bright pink shade adds a pop of color to cheeks Palette Packaging: Compact, multi-use palette with 0.25 fl oz of blush Selena Gomez Brand: Created by Selena Gomez for a flawless, natural look Matte Finish: The gel-based formula blends seamlessly for a matte, velvety look